AstraZeneca
Associate Director, HCP Omnichannel Marketing – Immunology
AstraZeneca, Wilmington, Delaware, us, 19894
Associate Director, HCP Omnichannel Marketing – Immunology
Location:
Wilmington, DE
Qualifications, skills, and all relevant experience needed for this role can be found in the full description below. Reports to:
Sr. Director, Marketing – Immunology Department:
US Immunology Marketing The Associate Director, HCP Marketing – Immunology will lead the strategic development and execution of
Omnichannel
and
Non-Personal Promotion (NPP)
initiatives for AstraZeneca’s Immunology portfolio, with a primary focus on
Saphnelo . This role is critical in shaping HCP engagement strategies, driving brand growth, and ensuring alignment throughout cross -functional teams. Key Responsibilities
Omnichannel Strategy & Execution:
Lead the development and implementation of HCP omnichannel marketing plans, including digital, field, and media touchpoints
Non-Personal Promotion (NPP):
Own the NPP strategy, including segmentation, content development, and performance tracking
Digital Innovation:
Lead advancement of AI-driven solutions to maximize efficiency, speed to market and impact
Agency Management:
Oversee agency relationships, including performance evaluations and strategic alignment
Insight Generation:
Partner with Market Research and Analytics to derive actionable insights from HCP behavior and feedback
Cross-Functional Collaboration:
Work closely with Medical Affairs, Market Access, Sales, and Patient Marketing to ensure cohesive messaging and execution
Field Enablement:
Develop tools , messaging frameworks and data insight to support field teams in delivering impactful HCP interactions
Campaign Development:
Lead creative development and testing of promotional materials, ensuring scientific accuracy and regulatory compliance
Performance Measurement:
Establish KPIs and dashboards to monitor campaign effectiveness and optimize tactics.
Qualifications
Bachelor’s degree required ; advanced degree preferred.
5+ years of pharmaceutical marketing experience, preferably in Immunology or Specialty Care.
Proven success in HCP marketing, media planning and execution, omnichannel strategy, and NPP execution.
Strong leadership, communication, and project management skills.
Experience working in a matrixed environment with cross-functional stakeholders.
Preferred Attributes
Deep understanding of the Immunology therapeutic landscape.
Experience with launch planning and lifecycle management.
Familiarity with digital marketing platforms and analytics tools.
Experience across multiple promotional channels (Personal, Non-Personal, Omnichannel, Digital).
Ability to develop cross-functional engagement and promotional pull-through plans.
Company Culture and Values At AstraZeneca, we are driven by a shared purpose: to push the boundaries of science to deliver life-changing medicines. We foster a culture of innovation, collaboration, and inclusion. Our teams are empowered to think boldly, act decisively, and work together to make the impossible a reality. We value integrity, respect, and accountability, and we are committed to creating an environment where every voice is heard and every contribution matters. In Immunology, we are united by a passion for improving patient outcomes and a dedication to excellence in everything we do. In Immunology, we are united by a passion for improving patient outcomes and a dedication to excellence in everything we do. Date Posted : 02-Sept-2025 Closing Date : 15-Sept-2025 Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form.
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Wilmington, DE
Qualifications, skills, and all relevant experience needed for this role can be found in the full description below. Reports to:
Sr. Director, Marketing – Immunology Department:
US Immunology Marketing The Associate Director, HCP Marketing – Immunology will lead the strategic development and execution of
Omnichannel
and
Non-Personal Promotion (NPP)
initiatives for AstraZeneca’s Immunology portfolio, with a primary focus on
Saphnelo . This role is critical in shaping HCP engagement strategies, driving brand growth, and ensuring alignment throughout cross -functional teams. Key Responsibilities
Omnichannel Strategy & Execution:
Lead the development and implementation of HCP omnichannel marketing plans, including digital, field, and media touchpoints
Non-Personal Promotion (NPP):
Own the NPP strategy, including segmentation, content development, and performance tracking
Digital Innovation:
Lead advancement of AI-driven solutions to maximize efficiency, speed to market and impact
Agency Management:
Oversee agency relationships, including performance evaluations and strategic alignment
Insight Generation:
Partner with Market Research and Analytics to derive actionable insights from HCP behavior and feedback
Cross-Functional Collaboration:
Work closely with Medical Affairs, Market Access, Sales, and Patient Marketing to ensure cohesive messaging and execution
Field Enablement:
Develop tools , messaging frameworks and data insight to support field teams in delivering impactful HCP interactions
Campaign Development:
Lead creative development and testing of promotional materials, ensuring scientific accuracy and regulatory compliance
Performance Measurement:
Establish KPIs and dashboards to monitor campaign effectiveness and optimize tactics.
Qualifications
Bachelor’s degree required ; advanced degree preferred.
5+ years of pharmaceutical marketing experience, preferably in Immunology or Specialty Care.
Proven success in HCP marketing, media planning and execution, omnichannel strategy, and NPP execution.
Strong leadership, communication, and project management skills.
Experience working in a matrixed environment with cross-functional stakeholders.
Preferred Attributes
Deep understanding of the Immunology therapeutic landscape.
Experience with launch planning and lifecycle management.
Familiarity with digital marketing platforms and analytics tools.
Experience across multiple promotional channels (Personal, Non-Personal, Omnichannel, Digital).
Ability to develop cross-functional engagement and promotional pull-through plans.
Company Culture and Values At AstraZeneca, we are driven by a shared purpose: to push the boundaries of science to deliver life-changing medicines. We foster a culture of innovation, collaboration, and inclusion. Our teams are empowered to think boldly, act decisively, and work together to make the impossible a reality. We value integrity, respect, and accountability, and we are committed to creating an environment where every voice is heard and every contribution matters. In Immunology, we are united by a passion for improving patient outcomes and a dedication to excellence in everything we do. In Immunology, we are united by a passion for improving patient outcomes and a dedication to excellence in everything we do. Date Posted : 02-Sept-2025 Closing Date : 15-Sept-2025 Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form.
#J-18808-Ljbffr