Amazon
Principal Product Marketing Manager, Kindle Scribe
Amazon, Sunnyvale, California, United States, 94087
Overview Join to apply for the
Principal Product Marketing Manager, Kindle Scribe
role at
Amazon . Kindle E-readers are among the bestselling products in the history of Amazon, with a rich legacy of driving customer-focused innovation. Our growth requires leaders who operate both strategically and tactically, think big to drive new opportunities, dive deep in data to uncover customer insights, break down and solve complex problems, and drive operational excellence. The Kindle Devices team is seeking a customer-obsessed Product Marketing leader to drive awareness and adoption of Kindle Scribe as a work tool for enterprise customers. It’s still Day 1 with Kindle Scribe, and we’re seeking a Principal Product Marketing Manager & Go-to-Market (GTM) Lead to own and drive end-to-end GTM strategy for new product launches. This highly cross-functional role requires a proven leader experienced in developing sales and marketing motions for 0-to-1 products and scaling them across diverse enterprise customer segments and channels. The ideal candidate will bring a deep understanding of product launch cycles, channel partner ecosystems, and sales enablement, and will be responsible for building and executing comprehensive go-to-market strategies and collaborating closely with sales, product, and engineering teams to ensure alignment and excellence in execution. This is a hands-on role focused on driving technical engagements with channel partners and enabling sales teams to effectively bring our products to enterprise customers.
Please double check you have the right level of experience and qualifications by reading the full overview of this opportunity below. Responsibilities
GTM Strategy Ownership: Define and drive the end-to-end multi-year GTM strategy for Kindle Scribe adoption in enterprises. Build and maintain detailed GTM playbooks aligned with product roadmaps, customer needs, and sales/channel objectives. Drive positioning, messaging, and enterprise market segmentation for new and existing products.
Channel Strategy & Partner Engagement: Develop and establish a scalable channel strategy to launch and scale Kindle Scribe adoption. Identify, recruit, and manage strategic channel partners. Drive partner enablement programs, tools and materials to ensure partner and product success.
Sales Enablement: Build sales playbooks, tools, training, and enablement programs to drive adoption and pipeline growth. Own post-launch evaluation and iterate GTM approaches based on performance and field feedback.
Marketing Leadership: Own and drive marketing strategies for new products, launching integrated campaigns with the marketing team. Partner with product marketing to develop messaging frameworks, positioning, and competitive differentiation. Collaborate with cross-functional teams including Sales, Business Development, Marketing, Partner and Technical Field professionals to accelerate growth.
Basic Qualifications
9+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience driving direction and alignment with cross-functional teams
Preferred Qualifications
Experience with creating GTM initiatives at scale
Experience working cross-functionally across marketing, product management, analytics, UX, and research
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $153,000/year in our lowest geographic market up to $252,900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits.
This position will remain posted until filled. Applicants should apply via our internal or external career site.
Company
- Amazon.com Services LLC
Job ID: A3059293
#J-18808-Ljbffr
Principal Product Marketing Manager, Kindle Scribe
role at
Amazon . Kindle E-readers are among the bestselling products in the history of Amazon, with a rich legacy of driving customer-focused innovation. Our growth requires leaders who operate both strategically and tactically, think big to drive new opportunities, dive deep in data to uncover customer insights, break down and solve complex problems, and drive operational excellence. The Kindle Devices team is seeking a customer-obsessed Product Marketing leader to drive awareness and adoption of Kindle Scribe as a work tool for enterprise customers. It’s still Day 1 with Kindle Scribe, and we’re seeking a Principal Product Marketing Manager & Go-to-Market (GTM) Lead to own and drive end-to-end GTM strategy for new product launches. This highly cross-functional role requires a proven leader experienced in developing sales and marketing motions for 0-to-1 products and scaling them across diverse enterprise customer segments and channels. The ideal candidate will bring a deep understanding of product launch cycles, channel partner ecosystems, and sales enablement, and will be responsible for building and executing comprehensive go-to-market strategies and collaborating closely with sales, product, and engineering teams to ensure alignment and excellence in execution. This is a hands-on role focused on driving technical engagements with channel partners and enabling sales teams to effectively bring our products to enterprise customers.
Please double check you have the right level of experience and qualifications by reading the full overview of this opportunity below. Responsibilities
GTM Strategy Ownership: Define and drive the end-to-end multi-year GTM strategy for Kindle Scribe adoption in enterprises. Build and maintain detailed GTM playbooks aligned with product roadmaps, customer needs, and sales/channel objectives. Drive positioning, messaging, and enterprise market segmentation for new and existing products.
Channel Strategy & Partner Engagement: Develop and establish a scalable channel strategy to launch and scale Kindle Scribe adoption. Identify, recruit, and manage strategic channel partners. Drive partner enablement programs, tools and materials to ensure partner and product success.
Sales Enablement: Build sales playbooks, tools, training, and enablement programs to drive adoption and pipeline growth. Own post-launch evaluation and iterate GTM approaches based on performance and field feedback.
Marketing Leadership: Own and drive marketing strategies for new products, launching integrated campaigns with the marketing team. Partner with product marketing to develop messaging frameworks, positioning, and competitive differentiation. Collaborate with cross-functional teams including Sales, Business Development, Marketing, Partner and Technical Field professionals to accelerate growth.
Basic Qualifications
9+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience driving direction and alignment with cross-functional teams
Preferred Qualifications
Experience with creating GTM initiatives at scale
Experience working cross-functionally across marketing, product management, analytics, UX, and research
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $153,000/year in our lowest geographic market up to $252,900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits.
This position will remain posted until filled. Applicants should apply via our internal or external career site.
Company
- Amazon.com Services LLC
Job ID: A3059293
#J-18808-Ljbffr