Grant Thornton (US)
Associate Director, Channel Marketing
Grant Thornton (US), Baltimore, Maryland, United States, 21206
Overview Grant Thornton is seeking an Associate Director, Channel Marketing to lead firmwide marketing efforts for the Private Equity (PE) and Board of Directors (Boards) channels. Approved office locations are listed below.
Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully. Responsibilities
Leading strategic marketing efforts for the PE and Boards channels, ensuring alignment with firmwide priorities. Translating priorities into marketing plans and calendars that align with firm-wide objectives while addressing channel needs. Collaborating with cross-functional teams across industries, service lines, account teams, and national leadership to drive channel visibility and impact. Working with campaign strategists to customize and activate channel-specific content and thought leadership. Planning and overseeing the execution of first- and third-party events and sponsorships that enhance brand presence and generate qualified leads. Partnering with events & sponsorships, field marketing, and sales enablement to ensure integrated, consistent client experiences. Supporting the new Head of Private Equity with marketing strategy and execution aligned to growth goals. Maintaining quality marketing data to measure and report on performance metrics and inform future strategy. Monitoring industry trends, competitor activities, and market dynamics to identify strategic opportunities. Managing channel-specific marketing budgets and timelines for efficient resource allocation and timely delivery. Coordinating with onshore/offshore teams to ensure seamless execution and consistent messaging. Identifying opportunities to repurpose or scale best-practice marketing approaches. Serving as a liaison and providing marketing consultation to the Alliance channel; providing oversight and coaching to the Channel Marketing Manager. Building a scalable marketing model that can expand to support additional channels as business needs evolve. Other duties as assigned. Qualifications
Bachelor's degree in Marketing, Business, Communications or related field; MBA preferred. 10-15 years of proven strategic marketing leadership experience, preferably in professional services or B2B environments. Experience in channel marketing with a deep understanding of the Private Equity channel. Strong understanding of various marketing channels and how they contribute to strategic goals. Exceptional communication and stakeholder management skills with the ability to influence senior leaders. Strong written and verbal communication skills for creating compelling content and presentations. Experience in complex, matrixed organizations with cross-functional collaboration. Excellent project management, critical thinking, and organizational skills with strong attention to detail. Highly collaborative and able to work within and through teams to achieve goals. Trusted advisor with demonstrated ability to influence leadership and stakeholders. Innovative and creative approach to developing work products and solving complex problems. Commitment to actively learning and adopting best practices from across the team. Proven client service skills and ability to interface with stakeholders at all levels. Metrics-driven mindset with strategic and creative problem-solving abilities. Ability to thrive in a high-touch, fast-paced environment requiring real-time responsiveness and contextual judgment. Advanced skills with Microsoft Outlook, Word, Excel, and PowerPoint; ability to learn new programs quickly. Experience with marketing automation platforms, CRM systems, and digital marketing tools. Compensation and Locations The base salary ranges are as follows: Chicago, IL; Downers Grove, IL; Baltimore, MD offices: $152,000 – $228,000 per year. Washington, DC; Iselin, NJ; New York, NY offices: $164,200 – $246,200 per year. About the Team The team helps you thrive with flexible work arrangements under a hybrid model, opportunities for work-life integration, and a comprehensive benefits program. Grant Thornton adheres to equal employment opportunity policies and provides reasonable accommodations under the ADA. For Los Angeles applicants, the firm complies with local hiring laws and the City of Los Angeles Fair Chance Initiative for Hiring. Application and Next Steps If you apply and are selected to interview, a Grant Thornton team member will reach out to schedule a time to connect. You can also explore other roles at www.gt.com/careers. Benefits overview and additional details are available at https://www.grantthornton.com/careers/rewards-and-benefits. Note: This job description reflects current needs and may be subject to change without notice.
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Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully. Responsibilities
Leading strategic marketing efforts for the PE and Boards channels, ensuring alignment with firmwide priorities. Translating priorities into marketing plans and calendars that align with firm-wide objectives while addressing channel needs. Collaborating with cross-functional teams across industries, service lines, account teams, and national leadership to drive channel visibility and impact. Working with campaign strategists to customize and activate channel-specific content and thought leadership. Planning and overseeing the execution of first- and third-party events and sponsorships that enhance brand presence and generate qualified leads. Partnering with events & sponsorships, field marketing, and sales enablement to ensure integrated, consistent client experiences. Supporting the new Head of Private Equity with marketing strategy and execution aligned to growth goals. Maintaining quality marketing data to measure and report on performance metrics and inform future strategy. Monitoring industry trends, competitor activities, and market dynamics to identify strategic opportunities. Managing channel-specific marketing budgets and timelines for efficient resource allocation and timely delivery. Coordinating with onshore/offshore teams to ensure seamless execution and consistent messaging. Identifying opportunities to repurpose or scale best-practice marketing approaches. Serving as a liaison and providing marketing consultation to the Alliance channel; providing oversight and coaching to the Channel Marketing Manager. Building a scalable marketing model that can expand to support additional channels as business needs evolve. Other duties as assigned. Qualifications
Bachelor's degree in Marketing, Business, Communications or related field; MBA preferred. 10-15 years of proven strategic marketing leadership experience, preferably in professional services or B2B environments. Experience in channel marketing with a deep understanding of the Private Equity channel. Strong understanding of various marketing channels and how they contribute to strategic goals. Exceptional communication and stakeholder management skills with the ability to influence senior leaders. Strong written and verbal communication skills for creating compelling content and presentations. Experience in complex, matrixed organizations with cross-functional collaboration. Excellent project management, critical thinking, and organizational skills with strong attention to detail. Highly collaborative and able to work within and through teams to achieve goals. Trusted advisor with demonstrated ability to influence leadership and stakeholders. Innovative and creative approach to developing work products and solving complex problems. Commitment to actively learning and adopting best practices from across the team. Proven client service skills and ability to interface with stakeholders at all levels. Metrics-driven mindset with strategic and creative problem-solving abilities. Ability to thrive in a high-touch, fast-paced environment requiring real-time responsiveness and contextual judgment. Advanced skills with Microsoft Outlook, Word, Excel, and PowerPoint; ability to learn new programs quickly. Experience with marketing automation platforms, CRM systems, and digital marketing tools. Compensation and Locations The base salary ranges are as follows: Chicago, IL; Downers Grove, IL; Baltimore, MD offices: $152,000 – $228,000 per year. Washington, DC; Iselin, NJ; New York, NY offices: $164,200 – $246,200 per year. About the Team The team helps you thrive with flexible work arrangements under a hybrid model, opportunities for work-life integration, and a comprehensive benefits program. Grant Thornton adheres to equal employment opportunity policies and provides reasonable accommodations under the ADA. For Los Angeles applicants, the firm complies with local hiring laws and the City of Los Angeles Fair Chance Initiative for Hiring. Application and Next Steps If you apply and are selected to interview, a Grant Thornton team member will reach out to schedule a time to connect. You can also explore other roles at www.gt.com/careers. Benefits overview and additional details are available at https://www.grantthornton.com/careers/rewards-and-benefits. Note: This job description reflects current needs and may be subject to change without notice.
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