Under Armour
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Associate Counsel - IP & Marketing
role at
Under Armour
You could be just the right applicant for this job Read all associated information and make sure to apply. Purpose of Role The
Associate Counsel, Intellectual Property & Marketing
will provide trademark, copyright, and marketing legal support to business units in accordance with responsibilities. The Associate Counsel will help manage Under Armour’s global trademark and copyright portfolios, and corresponding clearance, prosecution, and enforcement. The role will also include counseling the business on marketing and advertising issues.
Your Impact
Provide support on a broad range of IP matters, including domestic and international trademark, copyright and design clearance, enforcement, transactions, and domains.
Conduct U.S. and international clearance searches to determine availability of proposed trademarks, taglines, product names, product designs and other consumer facing content.
Manage significant volume of trademark prosecution and enforcement matters with U.S. and foreign Intellectual Property offices; liaise with and supervise outside law firms, vendors and internal business partners as needed.
Draft legal documents, including cease and desist letters and Notices of Opposition. Contribute to enforcement of UA rights and risk management and mitigation strategy.
Review advertising and promotional materials across all forms of media. Conduct risk assessments and advise on claim substantiation requirements, right of publicity clearances, and draft disclosures.
Structure and review Terms and Conditions for marketing promotions, including domestic and international sweepstakes, contests, and other promotions and incentives.
Draft and negotiate IP licenses (music, product placement, etc.) and marketing agreements with third parties. Prepare and update waivers and releases for experiential marketing activations.
Advise on legal issues related to generative AI, including IP ownership, content clearance, and responsible use in marketing and product development.
Provide education and proactive counseling to the business to manage risk and enhance IP protection.
Qualifications
Minimum of 5 years of experience in-house or at a law firm focusing on intellectual property (including trademarks, copyrights, marketing and issue-spotting for patent implications). Preference for candidate with law firm experience.
J.D. and active member of a state bar in good standing.
Experience with sustainability and/or environmental advertising is a plus.
Experience with Olympics-related advertising is a plus.
Workplace Location Location: This individual must reside within commuting distance from our Baltimore (HQ) office.
Work Schedule Beginning September 8, 2025, the in-office requirement will increase to 4 days per week.
Relocation No relocation provided.
Base Compensation $175,743.60 - $241,647.45 USD
Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range is based on relevant knowledge, skills and experience. UA is committed to helping teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.
Benefits & Perks
Paid "UA Give Back" Volunteer Days: Work with your team to support local community initiatives
Under Armour Merchandise Discounts
Competitive 401(k) plan matching
Maternity and Parental Leave for eligible and FMLA-eligible teammates
Health & fitness benefits, discounts and resources
Our Commitment to Diversity Under Armour is committed to providing an environment of mutual respect and equal employment opportunities for all applicants and teammates, without regard to race, color, religion or belief, sex, pregnancy, national origin, age, disability, marital status, sexual orientation, gender identity, gender expression, genetic information, military/veteran status, family status and other characteristics protected by law. Reasonable accommodations are available for applicants with disabilities upon request.
Seniority level Mid-Senior level
Employment type Full-time
Job function Legal
Industries Advertising Services Manufacturing Retail
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Associate Counsel - IP & Marketing
role at
Under Armour
You could be just the right applicant for this job Read all associated information and make sure to apply. Purpose of Role The
Associate Counsel, Intellectual Property & Marketing
will provide trademark, copyright, and marketing legal support to business units in accordance with responsibilities. The Associate Counsel will help manage Under Armour’s global trademark and copyright portfolios, and corresponding clearance, prosecution, and enforcement. The role will also include counseling the business on marketing and advertising issues.
Your Impact
Provide support on a broad range of IP matters, including domestic and international trademark, copyright and design clearance, enforcement, transactions, and domains.
Conduct U.S. and international clearance searches to determine availability of proposed trademarks, taglines, product names, product designs and other consumer facing content.
Manage significant volume of trademark prosecution and enforcement matters with U.S. and foreign Intellectual Property offices; liaise with and supervise outside law firms, vendors and internal business partners as needed.
Draft legal documents, including cease and desist letters and Notices of Opposition. Contribute to enforcement of UA rights and risk management and mitigation strategy.
Review advertising and promotional materials across all forms of media. Conduct risk assessments and advise on claim substantiation requirements, right of publicity clearances, and draft disclosures.
Structure and review Terms and Conditions for marketing promotions, including domestic and international sweepstakes, contests, and other promotions and incentives.
Draft and negotiate IP licenses (music, product placement, etc.) and marketing agreements with third parties. Prepare and update waivers and releases for experiential marketing activations.
Advise on legal issues related to generative AI, including IP ownership, content clearance, and responsible use in marketing and product development.
Provide education and proactive counseling to the business to manage risk and enhance IP protection.
Qualifications
Minimum of 5 years of experience in-house or at a law firm focusing on intellectual property (including trademarks, copyrights, marketing and issue-spotting for patent implications). Preference for candidate with law firm experience.
J.D. and active member of a state bar in good standing.
Experience with sustainability and/or environmental advertising is a plus.
Experience with Olympics-related advertising is a plus.
Workplace Location Location: This individual must reside within commuting distance from our Baltimore (HQ) office.
Work Schedule Beginning September 8, 2025, the in-office requirement will increase to 4 days per week.
Relocation No relocation provided.
Base Compensation $175,743.60 - $241,647.45 USD
Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range is based on relevant knowledge, skills and experience. UA is committed to helping teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.
Benefits & Perks
Paid "UA Give Back" Volunteer Days: Work with your team to support local community initiatives
Under Armour Merchandise Discounts
Competitive 401(k) plan matching
Maternity and Parental Leave for eligible and FMLA-eligible teammates
Health & fitness benefits, discounts and resources
Our Commitment to Diversity Under Armour is committed to providing an environment of mutual respect and equal employment opportunities for all applicants and teammates, without regard to race, color, religion or belief, sex, pregnancy, national origin, age, disability, marital status, sexual orientation, gender identity, gender expression, genetic information, military/veteran status, family status and other characteristics protected by law. Reasonable accommodations are available for applicants with disabilities upon request.
Seniority level Mid-Senior level
Employment type Full-time
Job function Legal
Industries Advertising Services Manufacturing Retail
#J-18808-Ljbffr