Trade Marketing Specialist

Job Type Full-timeDescriptionABOUT USOur philosophy at The Travel Corporation (TTC) is simple, we create enriching experiences for travellers by combining an unbeatable mix of exceptional service and quality at great value. As a global business with over 100 years of experience in the travel industry, our ethos of being 'Driven by Service', ensures we keep our values of passion, people and purpose at the heart of everything we do - designing and running immersive, innovative and responsible travel experiences for our guests across 70 countries. Join us in creating life-changing moments for every guest across our award-winning brands and experience the TTC difference. OUR VALUES•Driven by service•An inherent passion for travel•Commitment to our customers and to our people•Commitment to social responsibility and our 5-year sustainability strategyPOSITION SUMMARYThe Trade Marketing Specialist is responsible for supporting the execution of TTC Tour Brands' trade marketing initiatives, with a focus on delivering compelling content, effective campaigns, and exceptional execution across channels that engage the travel advisor community. This role supports the Trade Marketing Manager and works cross-functionally with Partner Marketing, Sales, and Creative teams to ensure campaigns are timely, on-brand, and aligned to commercial goals.This individual plays a key role in content development for trade-facing communications-such as email campaigns, advertisements, partner toolkits, sponsored promotions, and press placements. The Trade Marketing Specialist also coordinates logistics and deliverables related to media partnerships, event sponsorships, webinars, and tourism board co-op initiatives.KEY RESPONSIBILITIES Campaign Execution & CoordinationSupport execution of paid, owned, and earned trade marketing campaigns across email, digital, print, and event channels.Coordinate timelines, creative assets, internal reviews, and delivery for media placements, sponsored events, and trade promotions.Assist with campaign briefs, calendar planning, and tracking deliverables across multiple brands and markets.Content Creation & CopywritingWrite and edit trade-facing content for emails, print and digital ads, webinar invites, promotional blurbs, and partner toolkits.Collaborate with the Creative Studio and Marketing teams to deliver copy that reflects brand tone and commercial priorities.Support content creation for co-op and tourism board programs, ensuring message alignment with external partners.Email Marketing & CRM SupportAssist with the setup and QA of trade emails in Salesforce Marketing Cloud (or equivalent platform).Write subjectlines, body copy, CTAs, and headers to drive engagement and conversions.Monitor email performance and suggest content or structure enhancements.Event & Sponsorship SupportSupport the marketing components of trade shows, webinars, and advisor-facing events, including copy, signage, promotional items, and pre/post communications.Help activate sponsorships by liaising with media partners and tracking asset delivery and performance.Performance Monitoring & ReportingTrack and organize campaign metrics, media placements, and co-op results in collaboration with the Trade Marketing Manager.Maintain internal trackers and calendars to ensure deadlines are met and stakeholders are aligned. RequirementsROLE SUCCESS CRITERIATimely and accurate execution of trade campaigns and content deliverablesIncreased engagement on trade emails and promotional contentPositive feedback from Sales and Partner Marketing on campaign qualityHigh-quality copy aligned with brand tone, goals, and advisor needsImproved campaign performance through optimized messaging and executionKEY INDIVIDUAL TRAITSAdaptability: Demonstrates the ability to adjust effectively to changing environment, priorities, and challenges. Embraces new ideas and approaches with flexibility.Attention to Detail: Carefully revies work to ensure accuracy, quality, and completeness. Adheres to rules and procedures.Collaborative: Builds strong relationships and works cross-functionally with a consultative, co-creative approach to influence and align others in a fast-paced environment. YOUR EXPERIENCE AND EXPERTISE 2-4 years of experience in marketing, communications, or content development (B2B or travel industry preferred)Previous experience supporting trade or partner-facing marketing initiativesStrong writing portfolio that includes email, ad, or promotional contentExperience working with tourism boards or media agencies is a plusStrong Writing Skills: Clear, compelling B2B marketing copy with attention to brand voiceDetail-Oriented: Meticulous in proofreading, content accuracy, and campaign deliveryProject Coordination: Able to manage multiple timelines, tasks, and stakeholder needsCreative Collaboration: Works well with designers and marketers to bring content to lifeAdaptable & Proactive: Comfortable in a fast-paced, multi-brand environment with shifting prioritiesProficient in Microsoft Office (especially Word, PowerPoint, Excel)Experience with email platforms such as Salesforce Marketing Cloud, Mailchimp, etc.Familiarity with project management tools (e.g., Monday.com, Trello) is a plusComfortable using basic analytics tools for performance trackingTRAVEL & OTHER REQUIREMENTSWork Location: Hybrid (office & remote) - details to be agreed with line managerTravel: To be discussed further. Occasional travel for trade events or marketing team meetings (up to 10%) Salary Description $68,000 - $72,000