Cincinnati Museum Center
Manager, Digital Marketing
Cincinnati Museum Center
DEPARTMENT:
Marketing
REPORTS TO:
Vice President, Marketing & Communications
EXEMPT/FT/ SALARY : $50,000
As an essential member of the Marketing team, the Manager, Digital Marketing will support the development and execution of digital marketing strategies and online video content creation for Cincinnati Museum Center (CMC). The Manager will develop customer journey maps for email and digital advertising, building content and advertising calendars to meet department and organizational goals. Additionally, the Manager will partner with team members to plan, film and edit original video content for distribution through CMC's digital and social channels. This role will help ensure strategic distribution and execution of marketing initiatives to increase museum attendance, revenue and brand awareness through direct outreach, paid advertising and original content to target audiences. This is an ideal role for a creative, team-oriented marketing professional looking to create epic memories for individuals and to enhance a beloved brand.
RESPONSIBILITIES: Digital Advertising - 60%
Develop and execute comprehensive digital and email marketing strategies to reach target audiences to increase attendance, revenue and brand awareness. Create, manage and optimize paid and grant-supported internal Google Ad account. Develop and execute email calendar and journey mapping, utilizing automation and audience segmentation. Collaborate with departments across the organization to ensure strategic and cohesive message delivery to meet specific audience goals. Create and edit compelling email and digital marketing copy, adhering to brand voice and style guidelines. Track and analyze email and digital campaign performance, reporting regularly and fine tuning for performance. Manage the growth and maintenance of email audience lists to ensure accuracy and effectiveness. Identify and grow target audiences to increase organizational reach. Maintain current knowledge of trends and developments in traditional, email and digital marketing. In collaboration with Marketing team members, contribute to the planning, creation, implementation and success of overall marketing and communication strategy for CMC.
Video Production - 40%
Develop video content calendar and strategy in collaboration with Director of Video and Content. Capture, edit and curate footage to be used in marketing materials, including on website, social media and external advertising platforms. Edit videos, including interview packages and b-roll reels, short form videos and TV ad spots. Assist in larger video productions as needed, including planning, setup, filming and editing.
QUALIFICATIONS:
Proven excellence in writing and content creation. Proven ability to plan and execute digital marketing campaigns. Ability to manage multiple projects with shifting deadlines. Excellent organizational and project management skills. Experience with Google Ads, Google Analytics, SEO, and A/B testing preferred. Experience with email marketing applications preferred. Experience with video capture and production, and video editing for digital platforms. Familiarity with Adobe Creative Cloud software, including Premiere Pro, After Effects and Photoshop. Experience working in a non-profit, museum, or arts organization a plus. Collaborative and team oriented. High level of integrity and respect for confidentiality. BA/BS required (or equivalent experience). Two to four years' related experience in digital marketing. BENEFITS:
Sick days, APTO (Additional Paid Time Off), vacation days, seven floating holidays/2 fixed holidays, Your own birthday is a holiday for you, Wellness program, Healthcare and Retirement 403b, Dental HMO, Vision, Disability/Life Insurance, Long-Term Disability, Short Term Disability, Basic Life/ AD&D, Voluntary Life/AD&D, pension, HSA/FSA, Free Parking, Free American Alliance of Museums Membership, Free CMC membership, Discounts at gift shops and food vendors on site, Discounted admission at National Underground Railroad Freedom Center, Employee Assistance Program, discounted tickets to OMNIMAX® and Featured Exhibitions. WORK SETTING:
Most work takes place in typical office setting with majority of work performed on a computer. Video production assignments may take place throughout Union Terminal, including historic and museum spaces, collections facilities, and off-site locations. Prolonged periods of sitting are typical. ADDITIONAL INFORMATION
Full-time exempt with benefits. 40 hours per week, Monday through Friday, with occasional evenings and weekends. For Consideration, Please Apply at www.cincymuseum.org/jobs Or send resume to HR@cincymuseum.org Why people choose Cincinnati Museum Center:
Cultural engagement: Daily interactions with Cincinnati's diverse culture and international visitors offer insights into social and cultural trends. We champion inclusive community programs and connections through diverse experiences. Continuous learning: At CMC, expertise and continuous skill development are paramount. Our culture of curiosity and open-mindedness fosters growth beyond traditional career paths. Passion & fulfillment: Our work in preserving and curating cultural narratives brings deep satisfaction. We are passionate about the arts, global history, cultural diversity, and leveraging digital technologies to enhance accessibility. Team & culture: CMC promotes a positive workplace with collaborative, supportive teams that encourage creativity and innovation. We value new ideas and collective problem-solving. Academic collaboration: We are committed to education, partnering with universities and other institutions to provide student resources and to underscore our dedication to research and accessibility.
What are the benefits of working at Cincinnati Museum Center:
You would be part of so many meaningful experiences, inspiration, and lasting memories for many, many guests. You would enjoy free membership for you and your family for a year. Even, complimentary tickets to feature exhibits and Omnimax® films. Of course, free parking would apply, and even discounts for food and beverages as well as discounts at the gift shop!
Cincinnati Museum Center is proud to be an Equal Opportunity Employer. We do not discriminate against any applicant or employee based on race, religion, color, national origin, sex, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender identity, gender expression, age, disability, genetic information, military status, veteran status, or any other status or characteristic protected by law.
Apply today and help us create a collaborative, diverse, inclusive, and equitable space where creativity and learning flourish.
Only candidates selected for an interview will be contacted. Please note that all candidates receiving a verbal job offer will be subject to a background check. This includes a criminal background check and verification of professional references, and other checks depending on the role.
Our website is: https://www.cincymuseum.org/jobs
Cincinnati Museum Center
DEPARTMENT:
Marketing
REPORTS TO:
Vice President, Marketing & Communications
EXEMPT/FT/ SALARY : $50,000
As an essential member of the Marketing team, the Manager, Digital Marketing will support the development and execution of digital marketing strategies and online video content creation for Cincinnati Museum Center (CMC). The Manager will develop customer journey maps for email and digital advertising, building content and advertising calendars to meet department and organizational goals. Additionally, the Manager will partner with team members to plan, film and edit original video content for distribution through CMC's digital and social channels. This role will help ensure strategic distribution and execution of marketing initiatives to increase museum attendance, revenue and brand awareness through direct outreach, paid advertising and original content to target audiences. This is an ideal role for a creative, team-oriented marketing professional looking to create epic memories for individuals and to enhance a beloved brand.
RESPONSIBILITIES: Digital Advertising - 60%
Develop and execute comprehensive digital and email marketing strategies to reach target audiences to increase attendance, revenue and brand awareness. Create, manage and optimize paid and grant-supported internal Google Ad account. Develop and execute email calendar and journey mapping, utilizing automation and audience segmentation. Collaborate with departments across the organization to ensure strategic and cohesive message delivery to meet specific audience goals. Create and edit compelling email and digital marketing copy, adhering to brand voice and style guidelines. Track and analyze email and digital campaign performance, reporting regularly and fine tuning for performance. Manage the growth and maintenance of email audience lists to ensure accuracy and effectiveness. Identify and grow target audiences to increase organizational reach. Maintain current knowledge of trends and developments in traditional, email and digital marketing. In collaboration with Marketing team members, contribute to the planning, creation, implementation and success of overall marketing and communication strategy for CMC.
Video Production - 40%
Develop video content calendar and strategy in collaboration with Director of Video and Content. Capture, edit and curate footage to be used in marketing materials, including on website, social media and external advertising platforms. Edit videos, including interview packages and b-roll reels, short form videos and TV ad spots. Assist in larger video productions as needed, including planning, setup, filming and editing.
QUALIFICATIONS:
Proven excellence in writing and content creation. Proven ability to plan and execute digital marketing campaigns. Ability to manage multiple projects with shifting deadlines. Excellent organizational and project management skills. Experience with Google Ads, Google Analytics, SEO, and A/B testing preferred. Experience with email marketing applications preferred. Experience with video capture and production, and video editing for digital platforms. Familiarity with Adobe Creative Cloud software, including Premiere Pro, After Effects and Photoshop. Experience working in a non-profit, museum, or arts organization a plus. Collaborative and team oriented. High level of integrity and respect for confidentiality. BA/BS required (or equivalent experience). Two to four years' related experience in digital marketing. BENEFITS:
Sick days, APTO (Additional Paid Time Off), vacation days, seven floating holidays/2 fixed holidays, Your own birthday is a holiday for you, Wellness program, Healthcare and Retirement 403b, Dental HMO, Vision, Disability/Life Insurance, Long-Term Disability, Short Term Disability, Basic Life/ AD&D, Voluntary Life/AD&D, pension, HSA/FSA, Free Parking, Free American Alliance of Museums Membership, Free CMC membership, Discounts at gift shops and food vendors on site, Discounted admission at National Underground Railroad Freedom Center, Employee Assistance Program, discounted tickets to OMNIMAX® and Featured Exhibitions. WORK SETTING:
Most work takes place in typical office setting with majority of work performed on a computer. Video production assignments may take place throughout Union Terminal, including historic and museum spaces, collections facilities, and off-site locations. Prolonged periods of sitting are typical. ADDITIONAL INFORMATION
Full-time exempt with benefits. 40 hours per week, Monday through Friday, with occasional evenings and weekends. For Consideration, Please Apply at www.cincymuseum.org/jobs Or send resume to HR@cincymuseum.org Why people choose Cincinnati Museum Center:
Cultural engagement: Daily interactions with Cincinnati's diverse culture and international visitors offer insights into social and cultural trends. We champion inclusive community programs and connections through diverse experiences. Continuous learning: At CMC, expertise and continuous skill development are paramount. Our culture of curiosity and open-mindedness fosters growth beyond traditional career paths. Passion & fulfillment: Our work in preserving and curating cultural narratives brings deep satisfaction. We are passionate about the arts, global history, cultural diversity, and leveraging digital technologies to enhance accessibility. Team & culture: CMC promotes a positive workplace with collaborative, supportive teams that encourage creativity and innovation. We value new ideas and collective problem-solving. Academic collaboration: We are committed to education, partnering with universities and other institutions to provide student resources and to underscore our dedication to research and accessibility.
What are the benefits of working at Cincinnati Museum Center:
You would be part of so many meaningful experiences, inspiration, and lasting memories for many, many guests. You would enjoy free membership for you and your family for a year. Even, complimentary tickets to feature exhibits and Omnimax® films. Of course, free parking would apply, and even discounts for food and beverages as well as discounts at the gift shop!
Cincinnati Museum Center is proud to be an Equal Opportunity Employer. We do not discriminate against any applicant or employee based on race, religion, color, national origin, sex, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender identity, gender expression, age, disability, genetic information, military status, veteran status, or any other status or characteristic protected by law.
Apply today and help us create a collaborative, diverse, inclusive, and equitable space where creativity and learning flourish.
Only candidates selected for an interview will be contacted. Please note that all candidates receiving a verbal job offer will be subject to a background check. This includes a criminal background check and verification of professional references, and other checks depending on the role.
Our website is: https://www.cincymuseum.org/jobs