Estee Lauder Companies is hiring: Senior Manager, Influencer Marketing - Aveda &

The Este Lauder Companies Inc. is one of the world's leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company's products are sold in approximately 150 countries and territories under brand names including: Este Lauder, Aramis, Clinique, Lab Series, Origins, M•A•C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frdric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

About the Role:

The Sr. Manager, Influencer Marketing will lead and scale best-in-class influencer strategies for Aveda and Bumble and bumble across both consumer and professional communities. This person will drive brand love, reach, and conversion through strategic partnerships with creators, hairstylists, and tastemakers across TikTok, Instagram, and YouTube. The ideal candidate is passionate about beauty, deeply fluent in social and creator trends, and skilled at building long-term advocacy.

Key Responsibilities:

Strategy & Leadership

• Develop and execute differentiated influencer marketing strategies for each brand, tailored to their unique positioning, audiences, and goals

• Lead annual and seasonal planning across tiers of influencers (celebrity, macro, micro, pro)

• Partner closely with Brand, Comms, Social, and Media to ensure campaigns are integrated and cohesive across the consumer journey

• Collaborate with Advocacy Manager in addition to Education and Field teams to cultivate professional advocacy from salon partners and artists

• Develop best practices, annual recommendations for international regions

Campaign Management

• Lead end-to-end execution of influencer campaigns, from brief development to content approvals to post-campaign reporting

• Oversee casting, contracting, and relationship management for paid and unpaid partnerships

• Develop toolkits and brand storytelling briefs that inspire creators while ensuring brand consistency

• Manage content usage rights and whitelisting strategy to support paid amplification

Analytics & Optimization

• Track performance across awareness, engagement, content quality, and sales impact

• Optimize partnerships based on content resonance, audience quality, and conversion metrics

• Partner with Insights and CRM teams to measure downstream influence of creators on loyalty and LTV

Team & Agency Management

• Manage one direct report and agency partners, ensuring seamless operations and best-in-class execution

• Build scalable processes for vetting, briefing, and contracting influencers

• Maintain creator databases and manage budgets by brand and campaign

Qualifications:

• 6-8 years of experience in influencer marketing, ideally in beauty, fashion, or lifestyle

• Strong understanding of TikTok, Instagram, and YouTube creator ecosystems

• Experience working with both consumer-facing and professional (B2B) communities

• Proven track record of driving measurable brand impact through creator partnerships

• Excellent communication and project management skills

• Passion for sustainability, wellness, and community values aligned with Aveda and Bumble and bumble