Confidential is hiring: Senior Media Buyer (Hybrid) in Los Angeles

This range is provided by Confidential. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$75,000.00/yr - $100,000.00/yr

Job Title: Senior Media Buyer

Department: Marketing

Location: Hybrid (Eventual transition to FT Remote for the right candidate)

Employment Type: Full-Time

We are a large Personal Injury law firm passionate about fighting for justice and helping individuals who have been injured due to the negligence of others. Our award-winning team of attorneys is backed by a dynamic marketing department dedicated to brand growth, client acquisition, and expanding our presence across traditional and digital channels.

Position Summary

The Senior Traditional Media Buyer will be responsible for leading the planning, execution, and optimization of multi-channel media campaigns focused on client acquisition and brand visibility. This includes overseeing campaigns across traditional media (TV, radio, OOH) and digital channels (Google, YouTube, Meta, OTT, programmatic, etc.), managing large-scale budgets, and working closely with both internal teams and external vendors.

This is a senior-level role ideal for someone who is both analytically sharp and strategically minded, with prior experience in legal, healthcare, or lead-gen-heavy industries.

Key Responsibilities

• Lead the development and execution of high-performing media buying strategies across traditional (TV, radio, outdoor) and digital channels.
• Manage, allocate, and optimize a high six- to seven-figure annual advertising budget to maximize ROI.
• Collaborate with creative, digital, intake, and external media vendors to ensure consistency and compliance in campaign messaging.
• Negotiate media buys with vendors and publishers for the most effective pricing and placement.
• Monitor and analyze campaign performance data, regularly reporting KPIs such as cost-per-lead (CPL), cost-per-case (CPC), conversion rate, and ROI.
• Identify audience targeting opportunities based on demographic and geographic insights to drive qualified case leads.
• Stay current on trends, tools, legal ad compliance, and media innovations to maintain a competitive edge.

Qualifications

• 5–8+ years of media buying experience, including traditional and digital channels.
• Proven success managing and optimizing campaigns with significant budgets ($500K+ annually).
• Strong understanding of media mix modeling, attribution, and performance metrics in a lead generation environment.
• Proficient in media and analytics platforms and media planning tools (e.g., STRATA, Nielsen, etc.).
• Exceptional negotiation skills and vendor management experience.
• Strong analytical mindset with the ability to derive insights and take swift action.
• Familiarity with compliance in legal or medical advertising (FTC, State Bar rules, HIPAA) preferred.
• Excellent communication, time management, and organizational skills.

Preferred Qualifications

• Prior experience in legal services, personal injury, or high-stakes service-based industries.
• Experience working with intake teams and direct-response campaigns.
• Annual performance bonuses
• Comprehensive medical, dental, and vision insurance
• 401(k)
• Paid vacation and holidays
• A collaborative and fast-paced work environment that values innovation and initiative

Referrals increase your chances of interviewing at Confidential by 2x

Note

Inferred from the description for this job: Medical insurance, Vision insurance, 401(k)

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