Abe is hiring: Senior Social Media Advertising Strategist (Remote US) in Indiana

Overview

Senior Social Media Advertising Strategist (Remote US) – Abe. Join to apply for the Senior Social Media Advertising Strategist (Remote US) role at Abe.

Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior LinkedIn Strategist of our dreams!

We’re excited to announce a bold new expansion within the Directive family: the launch of a specialized consultancy focused exclusively on social media advertising. This new venture will offer a distinct identity within our established brand, built to push the boundaries of social media marketing for B2B clients. This agency will be a hub for innovative strategies, helping clients leverage the full power of LinkedIn to reach, engage, and convert their target audiences. If you’re ready to be part of something bold and transformational, this is the role for you!

We have experienced significant growth and maintain a culture where the best idea wins. We’re future-focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team. We use Customer Generation (a marketing methodology developed by us) focusing on SQLs and Customers instead of traditional metrics like MQLs. This role reports to the Associate Director and is a crucial part of the LinkedIn media team. Directive has a proven playbook of GTM product success and is applying that success to a new venture.

This role has the opportunity to be on the ground floor of a fast-growing specialty agency.

The Senior LinkedIn Strategist works directly with mid-market and enterprise clients, communicates results, creates custom strategies, and executes Paid Media deliverables. You will gain experience creating high-performing LinkedIn strategies for B2B businesses.

Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Provide fractional support for internal marketing in support of a boutique agency within Directive
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Responsible for personal productivity and utilization
• Collaborate with Associate Director to achieve internal and client goals
• Understand the value of Programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships
• Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

• 4+ years experience at a performance/digital marketing agency, with hands-on experience supporting B2B clients
• Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of LinkedIn ad units such as conversation ads, document ads, and CTV
• Proficiency with advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
• Ability to delegate to junior team members for joint success
• Strong understanding of paid principles: keyword research, ad copywriting, bid management, campaign optimization
• Ability to analyze campaign data using tools like Google Analytics/GA4, Excel, or other analytics platforms
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title, etc.
• Proven success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data
• Competitive and curious problem solver mindset
• Always seeking opportunities to grow and share in the industry
• Ability to organize, prioritize, and manage multiple projects simultaneously
• Quality-obsessed and committed to advertising without losing integrity
• Willingness to travel to visit clients approximately once per year, per client or as needed

What Success Looks Like

• Live the company core values in every interaction
• Manage approximately five mid-tier and enterprise accounts
• Meet and exceed department KPIs such as client growth and goal attainment (core KPIs: North Star Metrics and Client Satisfaction scores)
• Build client trust and renewals through strong relationships
• Cross-sell services aligned with client goals
• Clearly communicate results with client contacts and executives
• Demonstrate exceptional decision making for account strategies

Benefits

• Salary range: $85,000–$95,000 USD base, with potential for bonus eligibility; actual salary may vary
• Medical, dental, vision, disability, and life insurance for you and your family
• Employer-paid plan for you; partial employer contribution for dependents
• Mental health and wellness benefits (Spring Health, Headspace)
• Physical health benefits (Omada, fertility support, virtual workouts, One Medical)
• Time off: Unlimited PTO (2-week minimum), paid company holidays, Your Birthday Off, End of Year Recharge
• Financial: Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure

Work Environment

Remote-first company; work from anywhere in the US with optional offices in Irvine, CA. Global opportunities may be available where we have established operations; current work authorization and residence in the relevant country are required for global locations. This role is 100% virtual, with collaboration via Zoom and Slack. You will use a laptop (PC or Mac) and standard office tools. You must be able to remain stationary for extended periods, have reliable internet, and maintain a professional background. Reasonable accommodations may be made for qualified individuals with disabilities.

To perform this job successfully, you must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. For accommodations in completing this application or interviews, contact careers@directiveconsulting.com.

Additional Information

Directive values People First and is committed to fostering a diverse and inclusive culture. All qualified applicants will receive consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries: Advertising Services

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