North America Product Marketing Manager, SMB Advertising Job at TikTok in Austin

Overview

Role: Regional Product Marketing Manager, SMB Growth (Go-to-Market for TikTok ads products) – Austin, TX area.

Be among the first 25 applicants three weeks ago. This role is within TikTok's SMB Growth team and focuses on leading the go-to-market of advertising solutions for small- to medium-sized businesses, collaborating with cross-functional teams in a high-growth environment.

Responsibilities

• Define the SMB North America go-to-market strategy for TikTok's ads products.
• Partner with cross-functional teams including Solutions Engineering, Marketing Sciences, Marketing and Strategy to ensure flawless execution.
• Collaborate with field teams and use data to understand performance pain points and formulate product/activation-based solutions.
• Act as the voice of the market with product; synthesize insights and coordinate with product teams to identify solutions.
• Analyze product gaps and pain points to recommend enhancements.
• Adapt regional product initiatives for SMB clients, prioritizing scalable, platform-based, low-touch solutions.
• Manage growth at scale for a range of products, oversee launches and activations to drive product adoption; coordinate with technical and operations teams to monitor performance.
• Build processes, systems, tools, workflows, and automation to increase operational efficiency and productivity.

Qualifications

Minimum Qualifications:

• Understanding of commerce-related business models, with focus on small- and medium-sized businesses.
• Experience working with product teams and influencing the product roadmap for advertising products.
• Experience in the ad tech or internet industry; experience in the commerce industry is a plus.
• Experience driving end-to-end go-to-market planning and execution for advertising products.

Preferred Qualifications:

• BA/BS degree or higher with 3-5+ years' experience in AdTech with product marketing responsibilities.
• Strong judgment, original thinking, and ability to thrive in ambiguity and change.
• Excellent communication, presentation, and analytical skills.
• Commercial mindset with a track record of meeting stretch performance goals.
• Experience using data to test hypotheses and drive business recommendations; experience leading cross-functional projects on fast timelines.

About TikTok

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. Global headquarters are in Los Angeles and Singapore, with offices worldwide.

Why Join Us

We value creativity, curiosity, humility, impact, and teamwork. We strive for continuous learning and innovation in a rapidly growing tech company, operating with an "Always Day 1" mindset.

Diversity & Inclusion

TikTok is committed to an inclusive workplace where employees are valued for their skills, experiences, and perspectives. Our platform connects people globally, and so does our workplace.

TikTok Accommodation

TikTok provides reasonable accommodations in our recruitment processes for candidates with disabilities or religious beliefs, as allowed by law. If you need assistance or an accommodation, please reach out at https://tinyurl.com/RA-request

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries: Technology, Information and Internet