Pearson is hiring: Senior Content Strategist in Madison

Overview

Senior Content Strategist role at Pearson. We are seeking an experienced Content Strategist to help lead the planning and development of content on Pearson’s primary marketing and e-commerce website. You will work closely with key stakeholders across Pearson, from designers to marketers to product developers. Depending on the project, your role will range from a lead facilitator to a single collaborator.

We are a small team that covers a lot of ground, and we are looking for someone with the enthusiasm, perspective, and experience to wear many hats. The ideal candidate should be curious, self-motivated, and capable of driving an overall strategy that accounts for business strategy, user personas, data analytics, competitive analysis, and more. Experience with content design systems, content models, UX writing, information architecture and presenting to stakeholders is important. Knowledge about design conventions is helpful, but the focus is on fostering effective relationships with UX and UI designers.

Note: Compensation details, location, and role identifiers are provided below for context.

Key Responsibilities

• Writes clear instructional UX copy and collaborates on content projects.
• Manages and governs content to ensure quality and brand consistency.
• Influences copy production and distribution aligned with TOV guidelines.
• Develops strategies to engage target audiences and meet business goals.
• Has experience developing and executing content strategy for e-commerce initiatives.
• Establishes KPIs to assess content effectiveness and iterates based on feedback.
• Collaborates with teams to align content with user experience objectives.
• Prioritizes accessibility and inclusivity in all written materials.
• Tailors content development based on user personas and journey mapping.
• Understands localization and globalization principles for diverse markets.
• Has a general knowledge of SEO techniques and how they relate to marketing and ecommerce sites.
• Has experience working with AI as a productivity tool and platform feature.
• Leads projects with confidence, empathy, quality, and efficiency.
• Takes responsibility for content quality, process documentation, and on-time delivery of the team’s work.
• Maintains a positive, collaborative team culture across the content and experience teams.
• Promotes exchange of learning, best practices, and new ideas.

Knowledge & Experience

• Experience with user-centric and immersive content through device-agnostic, data-driven content strategies, adaptive content models and standards
• Proven experience in content strategy and content design
• Strong verbal and written communication skills and copywriting experience
• Experience with technical architecture and implementation of content components, platforms, frameworks and patterns
• Experience designing content for digital products and websites
• Experience using evidence, data and research to support decisions
• Experience effectively managing many stakeholders
• Strong problem-solver with the ability to work in a deadline-driven environment
• Hands-on experience with agile methodologies
• Experience using tools such as content maps, content models, and site maps
• Experience with tools: Microsoft Office, Jira, Figma
• Experience attending and assisting in research and usability testing, A/B or multivariate tests
• Values teamwork and is a great team player
• Ability to approach content modeling processes and structured content organization within a headless environment

Compensation & Benefits

Compensation at Pearson is influenced by factors including skill set, level of experience, and location. Pay range is governed by applicable laws. The minimum full-time salary range is between $115,000 - $125,000. This position is eligible to participate in an annual incentive program. Information on benefits offered is here. Applications will be accepted through September 5; this window may be extended depending on business needs.

Who We Are

At Pearson, our purpose is to help people realize the life they imagine through learning. We are the worlds lifelong learning company, and learning is who we are. Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need, without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other protected status. Reasonable accommodations may be provided upon request.

Job: UX Design
Job Family: PRODUCT
Organization: Direct to Consumer
Schedule: FULL_TIME
Workplace Type: Remote
Req ID: 20888