Senior Content Strategist & Copywriter Job at Georgetown University in Washingto

Senior Content Strategist & Copywriter

Georgetown University comprises two unique campuses in the nation’s capital. With the Hilltop Campus located in the heart of the historic Georgetown neighborhood, and the Capitol Campus, just minutes from the U.S. Capitol and U.S. Supreme Court, Georgetown University offers rigorous academic programs, a global perspective, and opportunities to engage with Washington, D.C. Our community is a close-knit group dedicated to intellectual inquiry, social justice, and making a difference in the world.

Overview

Do words excite you? Are you inspired by creating meaningful content that you can share with the world? Is the AP Stylebook your desert island read? Do you consider yourself a lifelong learner?

If so, Georgetown Universitys School of Continuing Studies (SCS) wants you! We are seeking a creative and energetic Senior Content Strategist & Copywriter to lead the marketing communications efforts for SCS and its programs. Reporting to the Director of Digital Marketing, this role leads the Marketing team as the voice and brand steward of SCS. Responsibilities include managing website content, key messaging across programs, and content for paid media placements (ads, emails, digital, print, and audio). The position also oversees strategy for paid social and native advertising and manages two direct reports: the Writer/Editor and the Social Media Marketing Manager.

If this sounds like you, we want to hear from you! Read more about the position below and submit your cover letter and resume today.

RESPONSIBILITIES

Content Strategy Development & Management

• Develop and execute a content strategy for the School and its programs, ensuring all content is on brand, consistent in tone/voice, and aligned with the Marketing team and School objectives.
• Develop and manage a content creation plan and workflow for all content (email, native, social, and web stories).
• Manage and update the SCS Editorial Style Guide and key messaging across all programs.
• Oversee writing and editing assignments for the Writer/Editor.
• Collaborate with external agencies to traffic, monitor performance, and optimize paid and native content.
• Stay abreast of the latest tools, trends, and best practices in content strategy and marketing communications.
• Lead and manage paid social media and native advertising strategies.

Content Creation

• Lead implementation of all marketing content across emails, websites, paid native and social, text ads, audio ads, and other channels as appropriate.
• Write and edit copy for SCS print and digital marketing efforts.
• Maintain the Schools voice through consistent application of the SCS style and tone.
• Develop content and creative direction for all paid social and native ads, including copy/messaging, imagery, targeting, and more.
• Perform quality assurance on all SCS website, email, native, and social media content.
• Develop key messaging and all website copy for new programs launched by SCS.

REQUIREMENTS

• Bachelors degree
• 5+ years of relevant experience developing content strategies, writing, and editing
• Excellent written and verbal communication skills with superior attention to detail
• Strong organizational skills with the ability to prioritize projects and manage multiple deadlines in a fast-paced environment
• Demonstrated ability to write engaging marketing and advertising copy
• Experience with paid social media and native advertising strategy and execution
• Ability to think creatively and tap into consumer mindsets to deliver value
• Adept at seeing the big picture as well as delving into granular details
• Ability to work collaboratively in a team environment
• Experience implementing SEO best practices
• Fantastic sense of humor

PREFERRED QUALIFICATIONS

• Fluency in AP style
• Prior experience managing others

BENEFITS

• Tuition benefits that include full coverage of a 4-year degree or equivalent, including master's degrees, certificates, and beyond
• 17 paid holidays, plus a week off between Christmas and New Years
• 21 days PTO, with an additional day each year
• Medical, dental, and vision insurance
• Downtown D.C. campus at 640 Mass Ave NW accessible by all Metro lines
• Access to exclusive University-wide benefits, including guest speakers, trainings, events, discounts, facilities, and more
• Excellent work/life balance

About Georgetown SCS

At SCS, were committed to transforming the lives and careers of diverse learners through delivering world-class education. We offer graduate programs in professional and liberal studies, more than 30 professional certificate programs, custom and corporate training and education, summer school and special programs, and the Universitys only part-time bachelors program. We are an innovation-focused culture that strives to be at the forefront of online, on-campus, and part-time higher education. We look for passionate individuals who seek to disrupt the higher education industry and shape its future, both at Georgetown and beyond.

PLEASE NOTE: In order to be considered as an applicant for any position at Georgetown University, you must submit a resume/CV, along with a cover letter. Please submit these as a single file.

Georgetown University is an Equal Opportunity/Affirmative Action Employer fully dedicated to achieving a diverse faculty and staff. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, religion, national origin, age, sex (including pregnancy, gender identity and expression, and sexual orientation), disability status, protected veteran status, or any other characteristic protected by law.

Pay Range

The projected salary or hourly pay range for this position which represents the full range of anticipated compensation is: $54,616.00 - $100,493.33. Compensation is determined by a number of factors including, but not limited to, the candidates individual qualifications, experience, education, skills, and certifications, as well as the Universitys business needs and external factors.

How to apply

To apply, visit https://georgetown.wd1.myworkdayjobs.com/en-US/Georgetown_Admin_Careers/job/Downtown-Campus/Senior-Content-Strategist---Copywriter_JR23300