Ovative Group is hiring: Senior Director, Creative Lab in Minneapolis

Overview

Join to apply for the Senior Director, Creative Lab role at Ovative Group.

About Ovative Group: Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands transform their media and measurement programs and drive profitable growth.

About the Role: Ovative Group’s Creative Director role invites a visionary creative to drive our next wave of evolution—shaping creative direction and inspiring a talented team at a growth-focused organization. You’ll champion fresh ideas, creative excellence, and breakthrough storytelling, leveraging technology and collaboration to make a meaningful impact for client brands.

We seek a leader with sharp critical thinking, a deep understanding of the digital and media landscape, and an inspired approach to creative leadership.

Responsibilities

• Team Leadership: Lead a dynamic, multidisciplinary creative team including designers, motion graphics specialists, copywriters, project managers, and strategists.
• Architect the talent and partnership strategy to blend creative, technical, and production expertise across internal resources, freelance partnerships, and third-party collaborations.
• Foster a culture of modern making—where great ideas, technology, and culturally relevant content transforms brands and drives client results.
• Drive organizational evolution through thought leadership, coaching, and inspiring new creative capabilities.
• Recruit, mentor, and grow high-impact talent, cultivating a network of creative partners and solution providers as the creative offering expands.
• Manage P&L and financial accountability for the team.

Creative Leadership

• Lead and advise strategic client relationships, helping them embrace strategically focused ideas that expand their understanding of what they believe is possible for them as a brand.
• Lead creative thinking that breaks boundaries by embracing insightful, nuanced strategy and modern ways of making that make our clients unignorable; ideas that reflect cultural relevance, business objectives, and brand strategies.
• Drive the entire creative lifecycle—from ideation and concept development to writing and designing for today’s varied production contexts and seamless client delivery.
• Engage clients and stakeholders through a narrative that showcases Ovative’s integrated creative, media and measurement capabilities.
• Spearhead integration of AI and creative technology—driving workflow transformation, proprietary tool development, and seamless tech adoption to accelerate innovation.
• Lean in with the team to bring ideas and the work to life. This role blends visionary leadership with hands-on creativity.
• Oversee process and procedures for the team; update outdated practices and drive efficiency and effective toolsets.

Business Development & Thought Leadership

• Represent Ovative as a thought leader in creative—contributing to industry trends, best practices, and novel strategic approaches to client challenges.
• Collaborate with business development, client services, and internal teams to proactively identify and pursue new business opportunities, and present unified, innovative pitches that tell powerful business stories.

Requirements

• 10+ years leading creative teams and driving integrated creative direction, with experience across advertising forms and a solid understanding of the digital landscape.
• Proven expertise in managing direct reports and cross-functional collaboration, with experience building high-value teams and evolving service offerings.
• Demonstrated ability to drive business impact through unified creative solutions, AI/technology integration, and modern creative practices.
• Advanced communication skills and client management experience, including driving alignment and growth with external partners.
• Deep passion for innovative creative practices—including social, video, AI-driven workflows and creator strategy.

Benefits & Culture

• Culture matters and Ovative has been recognized as a Top Workplace for ten years running. We value trust, transparency, and collaboration.
• Discrimination-free environment; inclusive policies and equitable benefits for all families.
• Compensation and benefits: competitive pay, substantial bonus potential, and comprehensive health insurance.
• Tangible amenities: office access in multiple cities, paid travel for collaboration, flexible vacation, 401k match, family formation benefits, mobile stipend, sabbatical program, charitable giving with match, and more.

Seniority level

• Director

Employment type

• Full-time

Job function

• Design, Art/Creative, and Information Technology

Industries

• Advertising Services

Referrals increase your chances of interviewing at Ovative Group. Get notified about new Senior Creative Director jobs in Minneapolis, MN.