Manager, Influencer Job at Resolute Digital, a Weber Shandwick Company in Detroi

Overview

Weber Shandwick is looking for a Manager, Influencer Strategy to join our team in Central across one of our key locations (Chicago, Detroit, St. Louis, Minneapolis, Dallas). We are seeking a candidate with 3+ years of experience who understands the influencer landscape and has experience developing and executing integrated and influencer-led campaigns.

The Essentials

• Thinking: Intellectual curiosity and creativity are a must.
• Storytelling: Understand what makes a story exciting, what brands are doing in the press and on social platforms, and what they should do next.
• Communication: Speak, write and edit succinctly and compellingly.
• Management: Meet deadlines, manage multiple tasks, and adapt quickly.
• Interpersonal: Collaborate effectively within a team or independently.
• Technical: Proficiency with Word, PowerPoint, Excel and Outlook. Experience with influencer databases/management systems and social listening/tracking tools is a plus.
• Detail-Oriented: Deliver clear and precise work in influencer recommendations and recap reports.
• Spark: Understand what sets you apart.
• Knowledge: Strong cultural awareness and expertise in social platforms, trends, influencers, and best practices for engagement.
• Measurement and Analytics: Track and report influencer performance against campaign KPIs, translate results into insights, and highlight optimizations.

Responsibilities

Brand Strategy & Execution

• Own day-to-day execution of multiple client programs, budgets, and plans.
• Support and elevate daily client contact, acting as a trusted resource and advisor.
• Coordinate with cross-functional teams to ensure flow and alignment on deliverables.
• Translate tactical assignments into clear action steps and track progress against strategy.
• Draft messaging and support influencer strategy development with research and ideas.
• Suggest improvements to exceed client expectations by leveraging industry knowledge.
• Anticipate executional issues and offer solutions to senior leadership.
• Partner with CX and Project Manager counterparts to help manage program and project budgets.
• Demonstrate financial acumen in budgeting, billing, and staffing; track hours, expenses, and codes; support staffing allocations.
• Leverage agency tools for influencer identification, contracts, and measurement; ensure consistency in use.
• Demonstrated passion for influencer marketing and balance interest in consumer brands.
• Contribute to influencer strategies with research, benchmarking, and tactical recommendations.
• Research, vet, contract and manage influencer relationships; draft influencer briefs for internal and client review.
• Oversee influencer briefings and content creation; monitor content performance and prepare detailed recaps.
• Execute influencer strategies to completion under senior guidance.
• Demonstrated expertise in social platforms and emerging trends.

Client & Team Engagement

• Handle daily client communications and provide updates; seek senior guidance on strategic counsel.
• Participate in client meetings and presentations on defined workstreams.
• Draft, proof, and edit client-related documents; ensure accuracy before senior review.
• Manage resources and deliverables around major campaigns and product launches.

The Weber Shandwick Collective recognizes health and wellbeing as a priority and offers a full benefits suite.

Qualifications

• Bachelor’s Degree
• 3-5 years of social media experience, preferably in an agency setting
• Experience with healthcare/pharmaceutical clients is a plus

Salary and Benefits

Salary range: $67,000 – $80,000 (location dependent). Benefits include Medical, Vision, 401k (with employer match), Tuition Reimbursement, Juice Money, Short-Term Disability, Paid Employee Family Leave, and Family Building Benefit.

Weber Shandwick is an Equal Opportunity/Affirmative Action employer. We do not discriminate on the basis of race, color, religion, gender, age, national origin, veteran status, disability, sexual orientation, gender identity, marital status or citizenship status. If you need accommodation in the application process, contact JobAppAccommodation@ipgdxtra.com.

Application notes:

Weber Shandwick has roles across multiple locations. This description reflects current postings and may be updated as needed.