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Senior Director, Influencer Marketing and Social Media Job at AEG in Tempe

AEG, Tempe, AZ, United States, 85285

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Position

Senior Director, Influencer Marketing and Social Media - Full Time / Exempt
Department: Marketing
Reports to: Vice President, Content, Creative and Brand
Location: Arizona Cardinals (Tempe, AZ)
Format: In-person

The Arizona Cardinals Football Club is a professional football team within the National Football League (NFL). We compete in the NFC West division and call State Farm Stadium in Glendale, Arizona, our home. The Club is committed to diversity, equity, inclusion, and belonging (DEIB) initiatives and strives to inspire the community through performance, character, and service.

Job Summary

The Arizona Cardinals are seeking a dynamic, culturally aware, and strategic leader to serve as our first-ever Senior Director, Influencer Marketing and Social Media. This person will be responsible for evolving and leading our social media strategy, launching and scaling an influencer marketing discipline, and delivering compelling, brand-authentic content that drives engagement, builds fan affinity, and supports business objectives. This position will oversee the Social Media team and collaborate across Marketing, Content, Brand, Partnerships, and Football Operations to ensure our voice on and off the field reflects the passion of the Red Sea and the values of our franchise.

Primary Job Duties

  • Strategy Development
    • Create and implement comprehensive social media and influencer marketing strategies aligned with brand goals.
    • Develop and execute influencer marketing campaigns that align with brand objectives and target audience demographics.
    • Identify target audiences across different social platforms and develop tailored content strategies.
    • Define and execute an integrated social media and influencer marketing vision that grows the Cardinals' digital presence, drives relevance, and supports marketing and revenue goals.
    • Establish clear content strategies for each social platform, tailored to audience demographics, platform algorithms, and emerging trends.
    • Collaborate with marketing leadership to align the digital strategy with broader brand, ticketing, community, and partnership goals.
    • Continually assess the evolving media landscape to explore new platforms and opportunities for innovation.
  • Influencer Growth and Management
    • Launch and lead the organization's first influencer marketing program.
    • Identify, vet, and build partnerships with influencers, creators, and cultural connectors who align with the Cardinals' brand and values.
    • Track influencer performance through key metrics (engagement, reach, conversions) and optimize campaigns accordingly.
    • Manage influencer contracts, negotiations, and payments in accordance with company policies and legal requirements.
    • Collaborate with the partnerships team on influencer-led campaigns that support sponsor activations and fan development initiatives.
  • Content Management
    • Collaborate with the Original Content team in the creation of engaging social media content across various platforms (Instagram, TikTok, Twitter, etc.).
    • Oversee content calendar planning and scheduling.
    • Balance brand voice, player storylines, fan engagement, and business objectives in daily and campaign content.
    • Maintain creative excellence while ensuring consistency and authenticity.
  • Community Engagement
    • Actively engage with fans across all social platforms, elevating the voice of the Red Sea and strengthening fan loyalty.
    • Leverage social listening tools to monitor sentiment, identify trends, and shape real-time content strategy.
    • Guide the team in turning big moments on the field or off into unforgettable digital experiences.
  • Collaboration & Integration
    • Serve as a connective force between marketing, partnerships, content, PR, community, football operations, and ticketing teams.
    • Partner with Sales and Partnership Marketing on digital campaigns that support revenue generation.
    • Ensure social and influencer efforts amplify team initiatives, league moments, and brand campaigns.
  • Reporting and Analysis
    • Track KPIs like impressions, reach, engagement, and conversion rates.
    • Generate detailed reports to measure campaign effectiveness and identify areas for improvement.
    • Present insights to stakeholders and recommend adjustments to strategy based on data analysis.
  • Team Leadership
    • Inspire, mentor, and manage the social media team to push creative boundaries while staying grounded in data and discipline.
    • Create an environment that fosters innovation, collaboration, and accountability.
    • Champion professional growth and build a high-performing team culture.
  • Other duties as assigned

Qualifications / Requirements

  • Education: Bachelor's degree in communication, marketing, or related field from an accredited 4-year college or university
  • Experience: At least five (5) years of experience in influencer marketing and social media and at least two (2) years of experience managing direct reports and leading cross-functional projects
  • Hands-on experience managing social media in a professional sports environment (NFL, other pro leagues, or D1 athletics) preferred
  • Proven experience in social media marketing and influencer campaign management
  • Deep understanding of social media platforms and their algorithms
  • Strong analytical skills to measure campaign performance and identify key insights
  • Excellent communication and collaboration skills to work with cross-functional teams
  • Creative thinking and ability to develop engaging content strategies
  • Knowledge of social listening tools and analytics platforms
  • Ability to work evenings, weekends, and holidays; hours will vary depending on business needs
  • Must complete all pre-employment forms and successfully pass a background check

Cardinals Benefits / Perks Summary

The Arizona Cardinals Football Club has developed a comprehensive benefits package that provides economic and inclusive benefits to full-time employees. Benefits and perks include, but are not limited to:

  • Health, Dental, and Vision Insurance options; effective the first day of hire
  • 401(k) retirement option with employer match contribution
  • Paid Time Off Accruals (including sick time accruals) and most Federal holidays
  • Time off for Maternity, Paternity, Military, and Bereavement
  • MDLIVE: 24/7 medical support
  • Flexible Spending Accounts (FSA) & Health Care Saving Account options
  • Discounts on Cardinals gear & paraphernalia
  • Tuition reimbursement & Professional Growth opportunities
  • Daily free lunch
  • Complimentary season tickets
  • Subsidized gym memberships

The Arizona Cardinals Football Club is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class. #LI-Onsite

Equal Opportunity Employer. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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