OU Education Services is hiring: Marketing Manager in Norman

Overview

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Location: Norman, OK with hybrid work options. Local candidates to Norman and Oklahoma City, preferred.

This position is based in Norman, OK with hybrid work options. OU Education Services (OUES) is a nonprofit corporation established to manage and expand online learning for the University of Oklahoma System. As a growing education technology organization, we are dedicated to delivering innovative solutions that enhance learning outcomes, improve student experiences, and support the university\'s mission of providing high-quality education to learners everywhere.

Position Summary: With the supervisor’s guidance, the Marketing Manager acts as the day-to-day marketing account manager for assigned university partners and is responsible for supporting the development and execution of integrated marketing campaigns and initiatives aimed at increasing total enrollments for online degree programs.

Base pay range

$60,000.00/yr - $80,000.00/yr

Responsibilities

• Strategic Program Management: Become the go-to resource for understanding the products and programs of assigned university colleges/degree portfolios, including their branding and target demographics.
• Market Analysis: Utilize market research and insights from primary and secondary research to pinpoint areas for growth or enhancements in partner offerings. Conduct competitive assessments as needed.
• Launch Execution: Manage new partner or program introductions, aiming for seamless execution and timely market entry.
• Marketing Planning & Execution: Plan, organize, and manage alternative lead generation opportunities, such as industry and association media buys.
• Creative Briefs: Prepare and submit briefs to facilitate the creation of marketing materials while ensuring compliance with university and regulatory standards.
• Asset Review: Regularly evaluate marketing materials to ensure they meet accuracy standards and adhere to brand guidelines.
• Performance Analysis & Reporting: Track and analyze lead generation, application, and enrollment metrics for partners and programs, providing regular updates to relevant stakeholders.
• Collaboration: Work with teams focused on media, SEO, marketing automation, and field marketing to track essential metrics, ensuring lead quality and conversion rates align with enrollment targets.
• Stakeholder Management & Communication: Create presentations and communications directed at internal and external partners; engage with various teams to enhance the online experience throughout the student lifecycle. Foster strong internal and external relationships related to assigned degree portfolios and campus stakeholders.

Qualifications

• Bachelor’s Degree
• Required: 5-8 years of experience in higher education marketing, product management within an institution and/or higher education service/education technology company
• Ability to think creatively while managing multiple ongoing projects effectively
• Experience working with university stakeholders such as faculty, program directors and staff
• Excellent communication abilities, along with teamwork skills are essential
• Attention to detail is crucial for success in this role
• The capability to adapt in a dynamic environment with shifting priorities is vital
• Strong leadership skills
• Strategic thinking
• Deep understanding of marketing principles
• Excellent communication, presentation, and interpersonal skills

Benefits

• Competitive salary and benefits package
• 401(k)
• Volunteer days
• Wellness reimbursement
• Opportunities for professional development and career growth
• Hybrid work environment promoting work-life balance

Additional Information

• Seniority level: Not Applicable
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Education Administration Programs

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