Tyler Technologies is hiring: Marketing Specialist in Troy

Overview

Join to apply for the Marketing Specialist role at Tyler Technologies. Description: The Marketing Specialist is dedicated to executing projects that help meet business goals, generate leads, and increase brand recognition for Tyler solutions. The role involves working cross-functionally with the vertical marketing team on project management, campaign planning, event coordination, and content development. This is a hybrid role, requiring 3 days in the office per week.

Responsibilities

• Develop and implement multi-channel marketing campaigns, including email, print, social media, web, webinars, videos, tradeshows, and in-person client interactions.
• Create compelling content in Tyler's voice for web, email, and collateral materials such as brochures, product sheets, white papers, client profiles, and videos.
• Ensure consistent messaging aligned with key brand messages.
• Support lead generation and client outreach at events, including pre-event planning and on-site coordination.
• Manage projects to ensure timely delivery and optimal resource use, prioritizing tasks for maximum impact.
• Track and report on campaign and project results to measure impact.
• Develop or acquire product knowledge to communicate Tyler solutions effectively to external audiences.
• Work independently with some oversight, collaborating with team members and clients as needed.
• Communicate regularly with team members, clients, and stakeholders via email, chat, calls, or in-person meetings, including remote interactions.

Qualifications

• Bachelor’s degree in a related field or equivalent experience.
• Minimum of 3 years marketing experience.
• Understanding of marketing channels such as email, direct mail, collateral, video, web, and trade shows.
• Experience managing multiple marketing projects and timelines effectively.
• Strong writing skills and familiarity with AP style.
• Proficiency in Microsoft Office Suite.
• Knowledge of graphic tools, web media, and interactive marketing.
• Positive attitude and a drive to exceed expectations.
• Experience in the technology/software industry and public sector is preferred.

Additional Details

• Seniority Level: Mid-Senior level
• Employment Type: Full-time
• Job Function: Marketing and Sales
• Industries: Software Development
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