Overview
The Digital Media Analyst is responsible for leading the collection, analysis, and interpretation of media to track the success of digital advertising initiatives for a national automotive client. The Digital Media Analyst will work closely with the account, media, creative and technology teams to produce recurring performance reports, provide recommendations to optimize future digital advertising performance, provide oversight to media partners, and QA data delivered by partners and publishers. This position is preferred to be based in Chicago, IL, but remote candidates are also welcome to apply.
Responsibilities
- Design, analyze, and interpret data reports from multiple sources (social, search and programmatic), both quantitative and qualitative.
- Work closely with publishers and partners to ensure accuracy in reported numbers and to provide performance and optimization oversight.
- Data cleansing and consolidation to build out and automate reporting templates within Excel and other BI Tools (Tableau, Domo, etc.).
- Develop benchmark performance across online channels and work closely with media teams to ensure accurate tagging and measurement.
- Monitor trends and uncover opportunities for analytics, media, and account teams.
- QA and improve tracking processes across different teams: tagging, trafficking, and reporting.
- Technical troubleshooting of reporting and performance glitches.
- Design and implement digital dashboards for internal and external consumption.
- Turn technical findings into digestible story narratives and actionable insights about how campaigns have performed, including preparing client-facing presentations.
- Collaborate with the media team to enhance client reporting and performance measurement and conduct detailed analysis work when required.
- Influence internal and external stakeholders to utilize data driven insights to guide strategic decisions.
- Proactively seek new information and maintain a current and thorough understanding of digital marketing best practices including industry trends, metrics, and competitive activities.
Qualifications
- 4+ years of experience in a quantitative data-driven field.
- Experience in working with cross-functional teams across multiple marketing disciplines.
- Must be able to multi-task and develop ideas in a fast-paced, deadline driven environment.
- Experience with eCommerce and or automotive strongly preferred.
- Fundamental understanding of attribution analysis, including multi-touch attribution.
- Understanding of data visualization principles and experience building dashboards.
- Strong quantitative and qualitative skills with proven data interpretation abilities.
- Experience in ad-serving and web analytics tools Adobe Analytics and Google Analytics.
- Experience in social platform reporting tools such as Facebook Ads reporting or Sprinklr reporting a plus.
- Knowledge of BI/Data visualization tools (Tableau is essential, Domo, etc.).
- Familiar with web technologies such as HTML and JS a plus.
- Excellent verbal and written communication skills, with the ability to prepare clear and concise client-ready documents.
Additional information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
Compensation Range: $59,850.00 - $82,740.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/31/2025.
All your information will be kept confidential according to EEO guidelines.