Associate Media Director (Media Analytics & Data Activation) Job at VML South Af

Overview

Who We Are: At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

What you’ll do

• Recommend, prepare, monitor and evaluate key conversion metrics and KPI dashboards by analyzing patterns, usage and trends.
• Show exemplary communication and presentation skills with strong business acumen to understand strategy, interact with clients and present actionable findings.
• Educate pharma clients about media insights and campaign efficiencies.
• Structure analytical problems, extract and analyze data, and present findings to clients.
• Demonstrate problem-solving ability with emphasis on drawing inferences with data.
• Understand the conversion rate optimization path and the indicators of it.
• Contribute to client’s direction and strategy and influence decision-making based on information gained from deep-dive and ad hoc analysis.
• Provide leadership/mentorship of analysts, including thought leadership, analyses ideation and professional guidance.

Who you are

• Able to effectively communicate verbally and in writing.
• Able to listen to stakeholders and provide solutions.
• Passionate about a culture of measurement.
• Detail-oriented and thorough.
• Analytical and decisive.
• Business-savvy and team-oriented.
• Strong work ethic and integrity.
• Expert knowledge in media metrics, dimensions and key performance indicators.

What you’ll need

• Seven-plus years relevant experience with three-plus years experience in media analytics, business intelligence, marketing analytics or other highly quantitative field.
• Agency experience required, with experience working in pharmaceutical industry highly preferred.
• Experience with Omnichannel analytics (Search, Social & Programmatic) required.
• Experience in data analysis and report generation, using analytics tools like Tableau, Power BI and Datorama.
• Expert understanding of digital marketing, interactive marketing concepts and strategies.
• Experience working independently and self-managing projects to deliver results supporting multiple stakeholders.
• Experience with predictive analytics and CRM applications is a plus.
• Experience effectively managing projects that support multiple clients and stakeholders.
• Expert level knowledge of Microsoft Excel and PowerPoint and demonstrated experience in modeling, analysis, research and presentation creation.

What we offer

• Passionate, driven people — We champion a culture of people that do extraordinary work.
• Consciously cultivated culture — We aim to embody behaviors to build an inclusive community that is in it together, bringing positivity and active listening into the workplace as we strive to empower creative bravery.
• Competitive benefits — We offer full-time hires medical, dental, vision coverage, a generous 401(k) match (100% dollar-for-dollar match, up to 5%), and various paid time off offerings supporting life balance and wellness.
• Growth-minded opportunities — We nurture a culture of real-time feedback, growth-oriented mindset, and training opportunities through VML and WPP for ongoing personal and professional growth.

VML is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or other protected group status. We value diversity and inclusion and strive to recruit a diverse slate of candidates.

The base salary range for this position at the time of posting is $75,000—$180,000 USD. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package. The company operates with a hybrid model, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination. For more information, please visit our website and follow VML on our social channels via Instagram, LinkedIn, and X. Relevant privacy notices apply to applicants as described in our Recruitment Privacy Policy and California Recruitment Privacy Notice.