Citrix is hiring: Media Relations Manager in California

Overview

Media Relations Manager within Citrix's Amplification and Communications team, you will be crucial in supporting our business and enhancing our market reputation through media and various social platforms. You will own the media relations program, requiring a deep understanding of the media landscape and existing relationships with technology, cybersecurity, and Tier 1 press. You will manage the day-to-day operations of our agency partners and are expected to be a master storyteller across multiple mediums, with a genuine passion for Citrix’s mission. We are looking for a self-starter who takes initiative, thrives in a fast-paced, team-oriented environment, and can effectively collaborate across a matrixed organization. Your pursuit of goals should be relentless, while maintaining unwavering integrity.

Welcome to Marketing at Citrix. We are a team in motion, crafting stories that connect with customers and positioning Citrix as a thought leader.

Responsibilities

• Craft compelling stories that resonate with B2B stakeholders and influencers, ensuring external messaging is bold and strategic and positioning Citrix as a thought leader
• Ensure alignment to larger marketing narratives and fuel Citrix’s reputation
• Collaborate with internal teams to align communications objectives and deliver cohesive messaging across channels
• Draft and edit materials including press releases, blog posts, bylines, and award submissions
• Build and nurture relationships with key media outlets and reporters through proactive outreach and effective media management
• Handle crisis communications and leverage media relationships in support of Citrix’s perspective
• Partner with Citrix leadership to ensure media readiness for key spokespeople, including media training initiatives
• Develop talking points and key messages for the business and spokespeople
• Monitor and analyze the media and industry landscape to keep Citrix engaged in relevant conversations
• Track, measure, and report on communications effectiveness to support goals
• Manage day-to-day relationships with Citrix communications agency partners
• Maintain foundational program materials (speaker bench, trackers, event recaps, etc.)
• Maintain Citrix newsroom and promote coverage wins internally with leadership

Qualifications

• Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or related field
• 8+ years of experience in public relations or communications in a corporate or agency setting related to B2B technology
• Strong storytelling, writing, editing, and verbal communication skills
• Proficiency in media relations and handling press inquiries
• Experience managing crisis communications and media strategies
• Strategic thinking and proactive action in fast-paced environments
• Strong understanding of the media landscape and relationships with press/reporters/media
• Familiarity with digital and social media platforms and how to leverage them for PR, including SEO and content marketing
• Strong organizational and project management skills with ability to manage multiple tasks
• Excellent follow-through and presentation skills
• Ability to build relationships and collaborate across departments
• Familiarity with PR software/tools (e.g., Cision, Meltwater)

Compensation & Benefits

Compensation may vary by location and qualifications and could be outside listed ranges. Benefits vary by country and role. U.S. employees are typically offered healthcare, life insurance, disability benefits, and 401(k) with company match.

About Us

Cloud Software Group is one of the world’s largest cloud solution providers, serving more than 100 million users. We value passion for technology, courage to take risks, and empowering our team to learn, dream, and build the future of work. We are committed to Equal Employment Opportunity (EEO) and comply with all laws prohibiting employment discrimination. All qualified applicants will receive consideration for employment without regard to protected characteristics.