Giant Spoon is hiring: Video Media Planner in New York

Overview

Video Media Planner role at Giant Spoon. We are looking for a Video Media Planner with strong linear and video experience who demonstrates strategic and creative planning skills through data and culturally driven insights for our clients.

At Giant Spoon, we encourage clients to prioritize impact over impressions and to reimagine what media means in a commoditized landscape. We believe in expanding how people experience brands and value partnerships that go beyond transactions.

We are looking for individuals who are passionate about details and who enjoy doing a bit of everything across planning and buying—across all channels—rather than being limited to a single portion of the process.

Base pay range

$72,000.00/yr - $80,000.00/yr

Responsibilities

• Compile Audience Research with help of syndicated tools (marketplace insights, media consumption habits, etc.)
• Develop comprehensive video media plans across national and regional linear television and CTV platforms
• Manage full lifecycle of video campaigns, including vendor negotiation, budget allocation, schedule oversight and post-buy analysis
• Assist with tagging and trafficking for all taggable digital assets
• Input plans into systems (Prisma)
• Ensure full delivery as steward of campaigns
• Own billing and reconciliation of budgets and invoices
• Monitor campaigns and recommend daily/weekly/monthly optimizations and manage day-to-day operations
• Coordinate outreach, review partner proposals, and evaluate negotiations
• Coordinate tactical planning, negotiating and execution tied to media briefs
• Collaborate with Analytics Team to identify and report insights
• Develop strategic POV on research and creative
• Contribute to creative media brainstorms
• Manage the day-to-day of an Assistant Media Planner, including training and mentoring
• Stay up to date on media trends and evolving capabilities

Requirements

• 18+ months of experience in an integrated media planning and buying role (digital & traditional), client-side or agency
• Experience in linear buying, stewardship, posting and discrepancy resolution in MediaOcean (Spectra and/or PRISMA)
• Experience across video including National Broadcast & Cable, Local Buys, Video Direct & Programmatic
• Experience tagging and trafficking assets (e.g., Campaign Manager), either self-serve in ad-server or via an AdOps team
• Familiarity with UTM tagging and building
• Understanding tagging for different media types (standard / VAST tags vs. site-served / 1x1 tags)
• Experience trafficking a creative rotation within a package, placement, and hierarchy
• Experience with 3P measurement partner tagging (e.g., Kantar MWB, Disqo, EDO, VideoAmp)
• Budget, billing, and reconciliation experience
• Excellent written, verbal, and presentation skills
• Strong attention to detail and organization
• Ability to manage deadlines and streamline processes
• Curiosity about trends shaping consumer behavior
• Technologically adept with a focus on innovation in the industry

The anticipated annual salary range for this position is $72,000 - $80,000. Salary is determined by a wide range of factors, including relevant experience, knowledge, skills, job duties, and geographic location. We offer medical/dental/vision insurance, 401(k) matching, paid time off, and other benefits and perks.

Giant Spoon is committed to an inclusive workplace and values differences. We invite applicants from all backgrounds to apply and bring their full selves to the work.