Gray Media is hiring: MULTIMEDIA SALES MANAGER - WAFF in Huntsville

Overview

WAFF 48 is seeking a driven and strategic Multimedia Sales Manager to lead our local sales team and maximize success across broadcast and digital advertising platforms. This role is ideal for a collaborative leader who thrives on coaching, mentoring, and empowering others to achieve—and exceed—revenue goals. This position will play a key role in building strong client partnerships, driving innovative marketing solutions, and cultivating a high-performing, positive sales culture.

About Gray Media: Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation\u2019s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray\u2019s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

Job Summary/Description: WAFF 48 is seeking a driven and strategic Multimedia Sales Manager to lead our local sales team and maximize success across our broadcast and digital advertising platforms. This role is ideal for a collaborative leader who thrives on coaching, mentoring, and empowering others to achieve—and exceed—revenue goals. This position will play a key role in building strong client partnerships, driving innovative marketing solutions, and cultivating a high-performing, positive sales culture.

Responsibilities

• Lead and motivate the local sales team to achieve broadcast and digital revenue targets.
• Cultivate new business opportunities across all WAFF48 platforms.
• Develop customized client solutions utilizing a full suite of digital and television products to meet business objectives.
• Conduct regular sales calls with Multimedia Executives to support client relationships. Recruit, hire, train, and develop Business Development/Multimedia Executives.
• Maximize sports sponsorship and advertising opportunities, leveraging all WAFF 48 properties, The Tennessee Valley Sports & Entertainment Network, and Telemundo\u2019s strong sports programming portfolio—including NFL, College Athletics, Atlanta Braves Baseball, Olympic, and local sports—to deliver high-impact client solutions.
• Interface with operational systems such as Wide Orbit, Matrix, etc.

Qualifications/Requirements

• Minimum 2 years of digital sales experience (management experience strongly preferred).
• Proven expertise in digital advertising with the ability to clearly articulate product value to clients.
• Specific expertise in digital products and the ability to effectively explain them to customers.
• Strong understanding of how television and digital products work together to drive results.
• Demonstrated success leading a sales team in a fast-paced, goal-driven environment.
• Exceptional communication, presentation, and organizational skills.
• Flexible, innovative, and open to exploring new strategies for success.
• Proficiency in Microsoft Office Products: Word, Excel, Outlook, PowerPoint
• Ability to successfully pass an MVR check.

If you feel you\u2019re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on the "apply now", upload your resume, cover letter, and references. (Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal).

WAFF-TV/Gray Media is a drug-free company.

Additional Information

• Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
• Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray\u2019s employees to perform their job duties may result in discipline up to and including discharge.