TieTalent
Director, Global Marketing- Hemophilia A (ALTUVIIIO)
TieTalent, Cambridge, Massachusetts, us, 02140
Director, Global Marketing- Hemophilia A (ALTUVIIIO)
Job title:
Director, Global Marketing- Hemophilia A (ALTUVIIIO)
Location:
Cambridge, MA
Travel:
25%
Job Type:
Permanent, Full-time
About the job:
The Global Marketing Director will lead the HCP Education & Engagement Strategy to support best-in-class launch of ALTUVIIIO. This role will be based in Cambridge and report to the Global Head, Hemophilia. The role focuses on physicians, nurses, and the broader healthcare team through strategic educational initiatives. You will develop and execute integrated educational strategies, peer-to-peer programming and tactics to accelerate adoption. You will implement a global opinion leader strategy for ALTUVIIIO, work with cross-functional teams and countries to ensure coordinated engagement planning, and drive the strategy for the HemX educational platform, coordinating with other brand teams. This role requires cross-functional leadership, working with the global brand team, senior leadership, affiliate marketing teams, medical affairs, agency partners, and external experts.
We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our teams work together to revolutionize treatment, continually improving products, understanding unmet needs, and connecting communities.
Main Responsibilities:
Education Strategy & Content Develop and execute comprehensive HCP educational strategies to deepen scientific understanding of ALTUVIIIO and amplify real-world clinical experience.
Peer-to-peer education formats Design innovative formats, including case-based learning and interactive workshops to support clinical decision-making and knowledge exchange.
Content alignment Partner with the HCP core promotion lead to ensure educational content and promotional messaging are strategically aligned; manage agency/vendor to execute leading educational programs.
HCP Engagement & KOL Strategy Identify, map, and engage global KOLs to build a robust network of expert educators and advocates.
Engagement plans Develop engagement plans for different HCP segments, including managing a Nurse Expert Panel to inform nurse strategy & programming.
Advisory boards Orchestrate advisory boards and expert panels to gather insights and inform educational strategies and broader solutions.
Educational Platform Drive the strategic vision and execution of HemX, the flagship educational platform, and establish metrics to optimize program effectiveness. Design learning journeys for different HCP segments.
Congress & Scientific Exchange Develop congress strategies to maximize educational impact for ALTUVIIIO; plan and implement scientific exchange programs at major medical conferences; collaborate with Medical Affairs on KOL engagement at congress venues.
About You
Bachelor’s degree and 8+ years in roles supporting pharmaceutical/vaccine products
Strong scientific acumen; ability to engage effectively with medical experts and KOLs
Proven track record in content development for healthcare providers
Demonstrated ability to understand and anticipate customer needs
Experience working across functions, cultures, and countries
Experience managing an advertising agency and related budgets
Excellent organizational, interpersonal, and communication skills
Results-driven with collaboration and influence
Why Choose Us?
Bring the miracles of science to life alongside a supportive, future-focused team.
Opportunities to grow your talent and advance your career, including promotions or lateral moves, domestically or internationally.
Rewards package that recognizes your contribution and amplifies your impact.
Comprehensive health and wellbeing benefits, including parental leave.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, age, ancestry, nationality, marital status, sex, gender, gender identity or expression, sexual orientation, disability, veteran or military status, or any other characteristic protected by law.
#GD-SG
#vhd
All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can be found here.
#J-18808-Ljbffr
Director, Global Marketing- Hemophilia A (ALTUVIIIO)
Location:
Cambridge, MA
Travel:
25%
Job Type:
Permanent, Full-time
About the job:
The Global Marketing Director will lead the HCP Education & Engagement Strategy to support best-in-class launch of ALTUVIIIO. This role will be based in Cambridge and report to the Global Head, Hemophilia. The role focuses on physicians, nurses, and the broader healthcare team through strategic educational initiatives. You will develop and execute integrated educational strategies, peer-to-peer programming and tactics to accelerate adoption. You will implement a global opinion leader strategy for ALTUVIIIO, work with cross-functional teams and countries to ensure coordinated engagement planning, and drive the strategy for the HemX educational platform, coordinating with other brand teams. This role requires cross-functional leadership, working with the global brand team, senior leadership, affiliate marketing teams, medical affairs, agency partners, and external experts.
We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our teams work together to revolutionize treatment, continually improving products, understanding unmet needs, and connecting communities.
Main Responsibilities:
Education Strategy & Content Develop and execute comprehensive HCP educational strategies to deepen scientific understanding of ALTUVIIIO and amplify real-world clinical experience.
Peer-to-peer education formats Design innovative formats, including case-based learning and interactive workshops to support clinical decision-making and knowledge exchange.
Content alignment Partner with the HCP core promotion lead to ensure educational content and promotional messaging are strategically aligned; manage agency/vendor to execute leading educational programs.
HCP Engagement & KOL Strategy Identify, map, and engage global KOLs to build a robust network of expert educators and advocates.
Engagement plans Develop engagement plans for different HCP segments, including managing a Nurse Expert Panel to inform nurse strategy & programming.
Advisory boards Orchestrate advisory boards and expert panels to gather insights and inform educational strategies and broader solutions.
Educational Platform Drive the strategic vision and execution of HemX, the flagship educational platform, and establish metrics to optimize program effectiveness. Design learning journeys for different HCP segments.
Congress & Scientific Exchange Develop congress strategies to maximize educational impact for ALTUVIIIO; plan and implement scientific exchange programs at major medical conferences; collaborate with Medical Affairs on KOL engagement at congress venues.
About You
Bachelor’s degree and 8+ years in roles supporting pharmaceutical/vaccine products
Strong scientific acumen; ability to engage effectively with medical experts and KOLs
Proven track record in content development for healthcare providers
Demonstrated ability to understand and anticipate customer needs
Experience working across functions, cultures, and countries
Experience managing an advertising agency and related budgets
Excellent organizational, interpersonal, and communication skills
Results-driven with collaboration and influence
Why Choose Us?
Bring the miracles of science to life alongside a supportive, future-focused team.
Opportunities to grow your talent and advance your career, including promotions or lateral moves, domestically or internationally.
Rewards package that recognizes your contribution and amplifies your impact.
Comprehensive health and wellbeing benefits, including parental leave.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, age, ancestry, nationality, marital status, sex, gender, gender identity or expression, sexual orientation, disability, veteran or military status, or any other characteristic protected by law.
#GD-SG
#vhd
All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can be found here.
#J-18808-Ljbffr