GlossGenius, Inc.
Outbound Marketing Associate New York, NY
GlossGenius, Inc., California, Missouri, United States, 65018
About the Role
As a Outbound Marketing Associate at GlossGenius, you will play a critical role in supporting our strategic shift towards larger customers by driving lead generation, engagement and customer conversion. You will be responsible for building and scaling our outbound email marketing engine to target and nurture B2B prospects through the funnel and drive pipeline growth. You will start with email marketing and over time expand into developing and executing integrated multi-channel marketing campaigns as part of our account-based marketing (ABM) motion. You will report to the Manager, Special Projects. You must be commutable to our NYC headquarters and will operate in a hybrid environment with 2 days per week in the office (Tuesdays & Thursdays). What You'll Do
Build and scale our marketing outbound email engine end-to-end to generate qualified pipeline including designing and executing outbound email campaigns Measure and analyze outbound email campaign performance, turn results into actionable insights, and run structured A/B tests to optimize messaging and tactics Partner closely with Marketing, Sales and Revenue Operations to ensure cross-functional alignment on goals, metrics, campaign approaches, handoffs and processes Continuously gather customer learnings and translate insights into sharper campaign strategy and execution Leverage an AI-first GTM tech stack to increase efficiency and effectiveness, including automation, personalization and intent tools like Clay, Unify GTM, Hubspot, 6sense, etc. Design and execute multi-channel Account-based Marketing (ABM) campaigns to engage and convert high-value accounts as needed What You'll Bring
2+ years of experience in a B2B outbound email marketing role, preferably in a high-growth SaaS company Proven track record designing and executing marketing outbound email campaigns that drive qualified pipeline Excellent email copywriting skills with the ability to craft persona- and funnel stage-specific messages that drive engagement and conversion Proficiency in advanced customer segmentation and personalization, including the use of intent signals, to build high-performing outbound email campaigns Comfortable pulling data and translating performance metrics into actionable insights and strategic adjustments Demonstrated experience executing integrated ABM campaigns that orchestrate multi-channel outreach in close partnership with Sales Flexible PTO Competitive health & dental insurance options, with premiums partially or fully covered by GG Fertility and adoption benefits via Carrot Generous, fully-paid parental leave policy 401k benefit - employees are eligible to contribute starting day 1 of employment Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses Dependent Care FSA Home office support Team Bonding opportunities - as a distributed team, being able to build meaningful bonds both virtually and in person is incredibly important to us! We are constantly evaluating how we accomplish this and currently, teams are given opportunities to gather in person throughout the year The starting base salary for this role in New York, California, and Washington is between $85,000-$110,000 + target equity + benefits. The base salary offered is dependent upon many factors including skills, experience, location, and education. The base pay range is subject to change and may be modified in the future. Additionally, this role is currently eligible to participate in GlossGenius’s equity plan as well as a range of health & wellbeing, retirement savings, and other benefits within our total rewards offering. Agency Submissions: If a resume or applicant is submitted to GlossGenius by a third party without a signed search agreement in place, it will become the property of GlossGenius and no fee will be paid, irrespective of whether the candidate is hired. Apply for this job
* indicates a required field First Name * Last Name * Email * Phone Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile Do you have experience building outbound email campaigns to generate sales qualified leads? Please describe experience. * Are you able to work to Tuesdays & Thursdays from our NYC office? (located in Union Square) * Select... Are you legally authorized to work in the US? * Select... Do you now or will you in the future require sponsorship for work authorization in the US? * Select... We’re a high-growth startup looking to work with ambitious people with a history of exceptional performance. In two paragraphs or less, please share a specific example where you went above and beyond. * Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. As set forth in GlossGenius’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Select… Voluntary Self-Identification of Disability
Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Voluntary Self-Identification of Disability
Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Why are you being asked to complete this form?
We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp. How do you know if you have a disability? A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to: Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS) Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury Disability Status Select… PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
#J-18808-Ljbffr
As a Outbound Marketing Associate at GlossGenius, you will play a critical role in supporting our strategic shift towards larger customers by driving lead generation, engagement and customer conversion. You will be responsible for building and scaling our outbound email marketing engine to target and nurture B2B prospects through the funnel and drive pipeline growth. You will start with email marketing and over time expand into developing and executing integrated multi-channel marketing campaigns as part of our account-based marketing (ABM) motion. You will report to the Manager, Special Projects. You must be commutable to our NYC headquarters and will operate in a hybrid environment with 2 days per week in the office (Tuesdays & Thursdays). What You'll Do
Build and scale our marketing outbound email engine end-to-end to generate qualified pipeline including designing and executing outbound email campaigns Measure and analyze outbound email campaign performance, turn results into actionable insights, and run structured A/B tests to optimize messaging and tactics Partner closely with Marketing, Sales and Revenue Operations to ensure cross-functional alignment on goals, metrics, campaign approaches, handoffs and processes Continuously gather customer learnings and translate insights into sharper campaign strategy and execution Leverage an AI-first GTM tech stack to increase efficiency and effectiveness, including automation, personalization and intent tools like Clay, Unify GTM, Hubspot, 6sense, etc. Design and execute multi-channel Account-based Marketing (ABM) campaigns to engage and convert high-value accounts as needed What You'll Bring
2+ years of experience in a B2B outbound email marketing role, preferably in a high-growth SaaS company Proven track record designing and executing marketing outbound email campaigns that drive qualified pipeline Excellent email copywriting skills with the ability to craft persona- and funnel stage-specific messages that drive engagement and conversion Proficiency in advanced customer segmentation and personalization, including the use of intent signals, to build high-performing outbound email campaigns Comfortable pulling data and translating performance metrics into actionable insights and strategic adjustments Demonstrated experience executing integrated ABM campaigns that orchestrate multi-channel outreach in close partnership with Sales Flexible PTO Competitive health & dental insurance options, with premiums partially or fully covered by GG Fertility and adoption benefits via Carrot Generous, fully-paid parental leave policy 401k benefit - employees are eligible to contribute starting day 1 of employment Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses Dependent Care FSA Home office support Team Bonding opportunities - as a distributed team, being able to build meaningful bonds both virtually and in person is incredibly important to us! We are constantly evaluating how we accomplish this and currently, teams are given opportunities to gather in person throughout the year The starting base salary for this role in New York, California, and Washington is between $85,000-$110,000 + target equity + benefits. The base salary offered is dependent upon many factors including skills, experience, location, and education. The base pay range is subject to change and may be modified in the future. Additionally, this role is currently eligible to participate in GlossGenius’s equity plan as well as a range of health & wellbeing, retirement savings, and other benefits within our total rewards offering. Agency Submissions: If a resume or applicant is submitted to GlossGenius by a third party without a signed search agreement in place, it will become the property of GlossGenius and no fee will be paid, irrespective of whether the candidate is hired. Apply for this job
* indicates a required field First Name * Last Name * Email * Phone Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile Do you have experience building outbound email campaigns to generate sales qualified leads? Please describe experience. * Are you able to work to Tuesdays & Thursdays from our NYC office? (located in Union Square) * Select... Are you legally authorized to work in the US? * Select... Do you now or will you in the future require sponsorship for work authorization in the US? * Select... We’re a high-growth startup looking to work with ambitious people with a history of exceptional performance. In two paragraphs or less, please share a specific example where you went above and beyond. * Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. As set forth in GlossGenius’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Select… Voluntary Self-Identification of Disability
Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Voluntary Self-Identification of Disability
Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Why are you being asked to complete this form?
We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp. How do you know if you have a disability? A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to: Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS) Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury Disability Status Select… PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
#J-18808-Ljbffr