Zendesk
Overview
Senior Web Marketing Manager
at
Zendesk We’re looking for a hands-on Senior Web Marketing Manager to support the execution and continuous improvement of Zendesk’s global web presence. You’ll own the planning and delivery of seamless, high-impact digital experiences that support pipeline growth, customer engagement, and brand consistency across all major markets. About The Role
We’re seeking a role that sits at the intersection of marketing, technology, and design. You’ll collaborate with cross-functional teams, including creative, product, content, and engineering, to deliver a cohesive and engaging web experience. Your work will contribute to business growth by ensuring Zendesk’s website supports marketing goals and customer needs. This role offers growth in strategic and technical leadership in digital marketing, directly influencing Zendesk’s customer journey and business growth. What You’ll Do
Own the execution of the global web marketing strategy and roadmap, ensuring alignment with senior leadership and driving key initiatives to completion. Manage day-to-day web marketing projects, including website updates, content refreshes, and conversion rate optimizations. Collaborate with product marketing, paid media, SEO, and engineering teams to align web initiatives with broader marketing campaigns and technical considerations. Work closely with Marketing Operations to understand and optimize the entire experience—from front-end interactions through the lead capture and qualification flow. Support A/B testing and data-driven optimization efforts to improve user engagement and conversion rates. Monitor site performance regularly and provide clear, actionable reports on key metrics to leadership and stakeholders. Help maintain consistent branding and user experience across different regional sites. Collect and analyze web performance data, providing regular insights and reports to leadership and stakeholders. Support localization efforts to tailor web content and experiences for key global markets. Contribute to building scalable self-service content processes and web authoring governance. Manage priorities and timelines for web-related projects, balancing competing demands effectively. Participate in cross-functional communications and team meetings to ensure transparency and alignment. What We’re Looking For
5-7 years experience in web marketing, digital marketing, or related roles, preferably in B2B technology or SaaS environments. Proven ability to manage multiple projects, prioritize tasks, and meet deadlines in fast-paced, dynamic settings. Strong collaboration skills and experience working cross-functionally with marketing, product, and engineering teams. Good understanding of web analytics tools (e.g., Google Analytics, Adobe Analytics) and basic SEO principles. Experience or familiarity with content management systems like WordPress, AEM, or Drupal. Hands-on experience with A/B testing, conversion optimization, and using data to guide decisions. Functional understanding of marketing automation platforms (e.g., Marketo) and CRMs (e.g., Salesforce). Proficient with project management tools such as Asana, Workfront, or equivalent. Solid communication skills, comfortable explaining complex ideas to both technical and non-technical audiences. Curious and proactive mindset with a commitment to continuous learning and improvement. Some experience or interest in supporting website localization and global digital marketing programs is a plus. Compensation and Location
The US annualized base salary range for this position is $140,000.00-$210,000.00. This role may be eligible for bonus, benefits, or related incentives. The compensation listed reflects base salary; bonuses, benefits, or incentives are determined by job-related factors and location. Hybrid: Our hybrid approach provides in-person collaboration at the office part of the week while allowing remote work for the remainder. Specific in-office schedules are determined by the hiring manager. About Zendesk and Equal Opportunity
Zendesk believes in offering our people a fulfilling and inclusive experience. We pursue a hybrid working model that enables in-person collaboration at Zendesk offices around the world while allowing remote work part of the week. Zendesk is an equal opportunity employer. We foster global diversity, equity, and inclusion in the workplace and do not discriminate based on race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by law. We are AA/EEO/Veterans/Disabled. If you are based in the United States and would like more information about your EEO rights, please click here. Zendesk provides reasonable accommodations for applicants with disabilities. If you require an accommodation to submit this application or participate in the process, please email peopleandplaces@zendesk.com with your request.
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Senior Web Marketing Manager
at
Zendesk We’re looking for a hands-on Senior Web Marketing Manager to support the execution and continuous improvement of Zendesk’s global web presence. You’ll own the planning and delivery of seamless, high-impact digital experiences that support pipeline growth, customer engagement, and brand consistency across all major markets. About The Role
We’re seeking a role that sits at the intersection of marketing, technology, and design. You’ll collaborate with cross-functional teams, including creative, product, content, and engineering, to deliver a cohesive and engaging web experience. Your work will contribute to business growth by ensuring Zendesk’s website supports marketing goals and customer needs. This role offers growth in strategic and technical leadership in digital marketing, directly influencing Zendesk’s customer journey and business growth. What You’ll Do
Own the execution of the global web marketing strategy and roadmap, ensuring alignment with senior leadership and driving key initiatives to completion. Manage day-to-day web marketing projects, including website updates, content refreshes, and conversion rate optimizations. Collaborate with product marketing, paid media, SEO, and engineering teams to align web initiatives with broader marketing campaigns and technical considerations. Work closely with Marketing Operations to understand and optimize the entire experience—from front-end interactions through the lead capture and qualification flow. Support A/B testing and data-driven optimization efforts to improve user engagement and conversion rates. Monitor site performance regularly and provide clear, actionable reports on key metrics to leadership and stakeholders. Help maintain consistent branding and user experience across different regional sites. Collect and analyze web performance data, providing regular insights and reports to leadership and stakeholders. Support localization efforts to tailor web content and experiences for key global markets. Contribute to building scalable self-service content processes and web authoring governance. Manage priorities and timelines for web-related projects, balancing competing demands effectively. Participate in cross-functional communications and team meetings to ensure transparency and alignment. What We’re Looking For
5-7 years experience in web marketing, digital marketing, or related roles, preferably in B2B technology or SaaS environments. Proven ability to manage multiple projects, prioritize tasks, and meet deadlines in fast-paced, dynamic settings. Strong collaboration skills and experience working cross-functionally with marketing, product, and engineering teams. Good understanding of web analytics tools (e.g., Google Analytics, Adobe Analytics) and basic SEO principles. Experience or familiarity with content management systems like WordPress, AEM, or Drupal. Hands-on experience with A/B testing, conversion optimization, and using data to guide decisions. Functional understanding of marketing automation platforms (e.g., Marketo) and CRMs (e.g., Salesforce). Proficient with project management tools such as Asana, Workfront, or equivalent. Solid communication skills, comfortable explaining complex ideas to both technical and non-technical audiences. Curious and proactive mindset with a commitment to continuous learning and improvement. Some experience or interest in supporting website localization and global digital marketing programs is a plus. Compensation and Location
The US annualized base salary range for this position is $140,000.00-$210,000.00. This role may be eligible for bonus, benefits, or related incentives. The compensation listed reflects base salary; bonuses, benefits, or incentives are determined by job-related factors and location. Hybrid: Our hybrid approach provides in-person collaboration at the office part of the week while allowing remote work for the remainder. Specific in-office schedules are determined by the hiring manager. About Zendesk and Equal Opportunity
Zendesk believes in offering our people a fulfilling and inclusive experience. We pursue a hybrid working model that enables in-person collaboration at Zendesk offices around the world while allowing remote work part of the week. Zendesk is an equal opportunity employer. We foster global diversity, equity, and inclusion in the workplace and do not discriminate based on race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by law. We are AA/EEO/Veterans/Disabled. If you are based in the United States and would like more information about your EEO rights, please click here. Zendesk provides reasonable accommodations for applicants with disabilities. If you require an accommodation to submit this application or participate in the process, please email peopleandplaces@zendesk.com with your request.
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