Senior Manager, Growth Marketing

We\u2019re looking for a data-obsessed Senior Manager of Growth Marketing to own acquisition and revenue growth for our subscription fitness business. You\u2019ll be hands-on in channels including Meta, Paid Search, and PMAX, while leading our Agency of Record on day-to-day execution. You\u2019ll translate insights into action, build rigorous testing programs, and scale what works quickly. Responsibilities

Run, optimize, and scale Google Ads (Search + PMAX), Google Merchant Center and Meta campaigns end to end: audience strategy, bidding, budgets, creative/asset setup, QA, and pacing. Manage and coach our Agency of Record: set strategy, prioritize tests, review weekly performance, enforce SLAs, and align on KPIs. Build and maintain daily performance reporting (pivot tables in Excel/Sheets), ensuring clean taxonomy and accurate spend/revenue/cost data. Use multi-touch attribution (Rockerbox) as source of truth and compare against front-end performance; reconcile discrepancies with front-end data. Partner with Analytics to instrument events (GA4/Pixel), maintain UTMs, and ensure incrementality testing readiness. Send weekly insights recaps to key stakeholders. Design and run structured experiments across funnels (creative, bidding, audiences, landing pages, trial flows) with clear hypotheses and success metrics. Improve core subscription metrics: CAC, CM:CAC, LTV:CAC, payback period, LTV, trial-to-paid conversion, churn, and retention. Stand up and refine PMAX asset groups, feeds, signals, and audience lists to improve efficient scale. Build weekly/monthly forecast models and scenario plans; manage budgets to target CAC/ROAS/CPO and growth goals. Collaborate cross-functionally with Product, Brand/Creative, Lifecycle/CRM, and Data & Analytics to align plans and resourcing. Brief and prioritize creators/agency on assets for Search, PMAX, and Meta; implement iterative creative testing frameworks. Ensure fitness/health claims are compliant and brand-safe across ad policies; ensure sizing follows best practice for all platforms. Document playbooks, naming conventions, QA checklists, and post-mortems to scale best practices; mentor junior marketers (internal/agency). Qualifications

7+ years in performance/growth marketing for DTC subscriptions (fitness/health, consumer apps, or similar recurring revenue strongly preferred). BA in related field, or equivalent experience. Hands-on expertise in Google Ads (Search + PMAX), Google Merchant Center and Meta with multi-million annual spend and efficient scale. Strong analytical chops in Excel/Google Sheets (pivot tables, LOOKUPs, nested formulas) and building daily dashboards/reporting. Practical experience with Rockerbox (or similar MTA/incrementality platforms) and GA4; ability to reconcile attribution views. Track record of improving CM:CAC, LTV:CAC, ROAS, CPO, trial-to-paid, retention, and payback through structured testing. Experience managing an Agency of Record: setting strategy, briefs, and accountability for outcomes. Excellent communicator capable of turning complex data into crisp decisions and executive-ready narratives. Nice to Have

Experience with subscription mobile apps. Familiarity with Tableau for deeper self-serve analysis. Feed management and creative automation exposure. KPIs

Primary: CAC, CM:CAC, LTV:CAC, Net Subscriber Adds Secondary: CTR, CVR, CPM, CPC, creative win rate, incremental lift (Rockerbox) Tooling

Core: Google Ads (Search, PMAX), Meta Ads Manager, Rockerbox, GA4, Excel/Sheets (pivots), Tableau, Slack/Jira, Monday QA/Support: Tag Manager, Pixels/SDKs, UTM governance, feed management How We Work

Data-first, experiment-driven culture with fast feedback loops. Clear hypotheses, small batch tests, and rapid iteration; celebrate wins and learnings. 100% remote, distributed team with async communication and structured collaboration. Beachbody, LLC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, citizenship status, religion, creed, age, physical or mental disability, sex, gender, sexual orientation, gender identity or expression, medical condition, genetic information, marital status, military or veteran status, or any other characteristic protected by law. We are committed to fostering an inclusive culture and encouraging applicants from diverse backgrounds to apply. Beachbody does not accept unsolicited agency resumes. For details on benefits and eligibility, see the job posting or company site.

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