Critical Start
Channel & Field Marketing Manager, West
Critical Start, Salt Lake City, Utah, United States, 84193
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Channel & Field Marketing Manager, West
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Critical Start Overview
At Critical Start, were on a mission to make everyone a valued member of a winning team, united by an inspiring purpose: shaping the future of cybersecurity. Since 2012, weve been dedicated to safeguarding organizations from cyberattacks, preparing for evolving threats, and earning recognition for our innovative contributions to the industry. We thrive in an agile, collaborative environment that fosters creativity and action. Our team has leveraged innovative solutions to improve threat detection and response, and we value impact and collaboration across the organization. What You Will Be Doing
Partner with sales and channel teams to plan and execute regional events that drive revenue and strengthen relationships with key partners. Collaborate with channel partners to develop integrated marketing plans that generate demand and enhance sales engagement. Lead all aspects of physical and virtual channel event marketing, leveraging best practices and executing email, social, and other promotional campaigns to engage target audiences. Maintain detailed event briefs with organized information and clearly communicate expectations to internal and external stakeholders. Ensure timely lead processing and sales assignment by updating internal databases and tracking leads through the funnel to measure outcomes. Oversee company participation and sponsorship at regional events, including conferences, trade shows, networking events, dinners, and partner gatherings. Manage project expenses, negotiate costs, process invoices, track expenditures, and maintain detailed budget reports to ensure alignment with financial guidelines. Travel as needed to events, overseeing logistics such as booth setup, swag distribution, lead scanning, and post-event follow-up. Track, analyze, and report on the effectiveness of field marketing programs weekly, optimizing strategies to maximize ROI. What You Will Bring
Required Qualifications: 3+ years of B2B field marketing experience, preferably in the technology industry, with a focus on channel partnerships. Proven experience developing marketing programs with Channel Partners (VARs, National Partners, and Alliance Partners). Bachelors degree in marketing, communications, business, or a related field. Strong collaboration and relationship-building skills; ability to engage with diverse teams and follow through on commitments. Experience managing multiple internal and external teams to drive marketing initiatives. Ability to manage multiple events, programs, and stakeholders while aligning with business and sales objectives. Positive, proactive, and solution-oriented with a get it done mindset. Familiarity with Salesforce (SFDC) and Marketo. Strong project coordination skills and attention to deadlines. Excellent written and verbal communication skills. Proficiency in Microsoft PowerPoint, Word, and Excel. Ability to travel up to 30% of the time. Location: Remote role; candidates must be located on the West Coast. What It's Like Working Here
Imagine a dynamic, enjoyable, and rewarding work environment where the work we do has real impact. We value learning, innovation, and inclusivity, and we believe comfort can support better thinking. Our Plano, TX workspace offers open offices, collaborative spaces, and wellness areas. We foster a culture of teamwork and continuous improvement. Compensation & Benefits
Competitive base salary with bonus potential 100% employee healthcare coverage; 50% coverage for dependents Unlimited PTO Paid parental and military leave Dental and vision plans Employer-provided life insurance, long-term disability, and short-term disability 401(k) with company matching Employee assistance program and wellness initiatives Additional voluntary benefits How to Apply: Interested candidates are invited to visit our career site and apply for the position: https://www.criticalstart.com/careers/ Important Notices
Critical Start is an equal opportunity employer. We welcome applicants from all backgrounds and do not discriminate based on race, color, religion, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. #J-18808-Ljbffr
Channel & Field Marketing Manager, West
role at
Critical Start Overview
At Critical Start, were on a mission to make everyone a valued member of a winning team, united by an inspiring purpose: shaping the future of cybersecurity. Since 2012, weve been dedicated to safeguarding organizations from cyberattacks, preparing for evolving threats, and earning recognition for our innovative contributions to the industry. We thrive in an agile, collaborative environment that fosters creativity and action. Our team has leveraged innovative solutions to improve threat detection and response, and we value impact and collaboration across the organization. What You Will Be Doing
Partner with sales and channel teams to plan and execute regional events that drive revenue and strengthen relationships with key partners. Collaborate with channel partners to develop integrated marketing plans that generate demand and enhance sales engagement. Lead all aspects of physical and virtual channel event marketing, leveraging best practices and executing email, social, and other promotional campaigns to engage target audiences. Maintain detailed event briefs with organized information and clearly communicate expectations to internal and external stakeholders. Ensure timely lead processing and sales assignment by updating internal databases and tracking leads through the funnel to measure outcomes. Oversee company participation and sponsorship at regional events, including conferences, trade shows, networking events, dinners, and partner gatherings. Manage project expenses, negotiate costs, process invoices, track expenditures, and maintain detailed budget reports to ensure alignment with financial guidelines. Travel as needed to events, overseeing logistics such as booth setup, swag distribution, lead scanning, and post-event follow-up. Track, analyze, and report on the effectiveness of field marketing programs weekly, optimizing strategies to maximize ROI. What You Will Bring
Required Qualifications: 3+ years of B2B field marketing experience, preferably in the technology industry, with a focus on channel partnerships. Proven experience developing marketing programs with Channel Partners (VARs, National Partners, and Alliance Partners). Bachelors degree in marketing, communications, business, or a related field. Strong collaboration and relationship-building skills; ability to engage with diverse teams and follow through on commitments. Experience managing multiple internal and external teams to drive marketing initiatives. Ability to manage multiple events, programs, and stakeholders while aligning with business and sales objectives. Positive, proactive, and solution-oriented with a get it done mindset. Familiarity with Salesforce (SFDC) and Marketo. Strong project coordination skills and attention to deadlines. Excellent written and verbal communication skills. Proficiency in Microsoft PowerPoint, Word, and Excel. Ability to travel up to 30% of the time. Location: Remote role; candidates must be located on the West Coast. What It's Like Working Here
Imagine a dynamic, enjoyable, and rewarding work environment where the work we do has real impact. We value learning, innovation, and inclusivity, and we believe comfort can support better thinking. Our Plano, TX workspace offers open offices, collaborative spaces, and wellness areas. We foster a culture of teamwork and continuous improvement. Compensation & Benefits
Competitive base salary with bonus potential 100% employee healthcare coverage; 50% coverage for dependents Unlimited PTO Paid parental and military leave Dental and vision plans Employer-provided life insurance, long-term disability, and short-term disability 401(k) with company matching Employee assistance program and wellness initiatives Additional voluntary benefits How to Apply: Interested candidates are invited to visit our career site and apply for the position: https://www.criticalstart.com/careers/ Important Notices
Critical Start is an equal opportunity employer. We welcome applicants from all backgrounds and do not discriminate based on race, color, religion, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. #J-18808-Ljbffr