Dairy Queen
Manager, Field Marketing (Individual Contributor)
Dairy Queen, Nashville, Tennessee, United States, 37247
Overview
Manager, Field Marketing (Individual Contributor) — Bloomington, United States. This role is an individual contributor responsible for providing marketing leadership and counsel to franchisees, territory operators, advertising agencies, vendors, and internal teammates, and for developing, managing, implementing, and analyzing marketing plans and programs to positively impact traffic, transactions, store sales, and profits while maintaining or exceeding fan expectations. Protect Dairy Queen trademarks and ensure national level marketing initiatives are completed effectively. Responsibilities
Marketing Planning Leadership with Franchisees and Key Stakeholders: drive same-store sales growth through communication of the National brand strategy and the development and implementation of complementary tactics in assigned markets. Establish and manage the marketing budget and media plans; seek input from franchisee constituents (DMA chairs, Ad Committees, Territory Operators) and gain alignment for proposed plans with the DQ operations team; communicate and document media and budget plans using corporate systems. Provide leadership and direction to regional advertising agencies; monitor and manage agency communication with franchisees; hold agencies accountable for media buying performance, media added value, field service, and budget compliance; formally review agency performance annually. Assist in the review and approval process for all marketing and creative materials developed by franchisees and/or agencies to ensure proper use of Dairy Queen Trademarks. Collaborate with Regional Directors of Operations and Business Consultants to determine appropriate strategies to meet corporate sales goals for assigned markets. Lead the execution of media tests as assigned, including franchisee communication, media plan development, and collaboration with the operations team and franchisees. Provide market-level expertise for key strategic areas such as digital sales growth. Support efforts to maximize participation in the National Marketing Fund. Program Development & Execution: generate tools for local efforts to extend national promotions; develop and execute local programs aimed at sales growth such as coupon books; share and promote best practices for effective program and promotion execution; create tools for optimized promotion execution such as local fundraising events; amplify franchisee CMNH program participation and event execution; evaluate local promotions, media investments and sales trends to form plan recommendations and present analyses to shareholders as appropriate. Communications/Collaboration with Key Stakeholders: plan, produce, and execute written communications, virtual meetings, in-person meetings and conference calls with franchisees and franchise leaders in assigned markets; provide relevant business and financial analysis of key initiatives to internal and external shareholders including comp sales, sales trends by promotion or category, and sales results from media activity; support efforts to maximize participation in the national marketing calendar promotions; collaborate with Operations to leverage promotions to drive same-store sales growth; prepare and present at annual leadership meetings and business workshops with cross-functional teammates; leverage in-market experience to provide feedback on program effectiveness to cross-functional teams. Additional Responsibilities: participate in or contribute to managing key marketing strategic initiatives including timelines, goals, and guidelines for assigned projects; assist with new store openings as required; perform other duties as assigned. Qualifications
B.A. or B.S. in Business Management, Marketing or related field, or equivalent combination of education and work experience. Minimum 5-8 years of progressive marketing experience, including proven experience in development of advertising campaigns. Proven experience in development, execution, and reporting/stewardship of media plans, either within an agency or managing an agency. Experience within a franchisor organization, preferably a QSR brand, highly preferred. Strong communication and presentation skills; ability to articulate ideas to diverse audiences. Creative thinker with the ability to develop innovative ideas across multiple business units. Ability to coordinate with other departments to complete projects on time; strong customer service orientation for internal and external clients. Ability to multi-task and prioritize in a fast-paced, deadline-driven environment; travel required up to 25-30%. Valid driver’s license and a driving record that meets IDQ insurance requirements. The US national base salary range for this position is $84,270-$103,231. This position is eligible for a bonus. The base salary range reflects the targeted hiring range for positions across all US locations. Individual pay is determined by job-related skills, location, and relevant education or experience. Benefits and Work Environment
All information will be kept confidential according to EEO guidelines. You must be work authorized in the United States without the need for employer sponsorship. Our benefit package includes medical, dental, 401K match, paid time off (including volunteer time and parental leave), and more. Most positions located at our global headquarters in Bloomington, MN will follow a hybrid schedule with two collaboration days per week; some roles may be remote eligible. Inclusion & Belonging
We are committed to creating a culture of inclusion and belonging for all who touch DQ and to recruiting, engaging, and retaining employees, franchise owners, and suppliers based on qualifications and merit. IDQ is an Equal Opportunity Employer, and we use E-Verify to confirm the identity and employment eligibility of all new team members. You must be authorized to work in the United States without the need for employer sponsorship. Note: This listing may include other role-specific postings and related opportunities and is not intended to imply current availability of any role beyond the stated status.
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Manager, Field Marketing (Individual Contributor) — Bloomington, United States. This role is an individual contributor responsible for providing marketing leadership and counsel to franchisees, territory operators, advertising agencies, vendors, and internal teammates, and for developing, managing, implementing, and analyzing marketing plans and programs to positively impact traffic, transactions, store sales, and profits while maintaining or exceeding fan expectations. Protect Dairy Queen trademarks and ensure national level marketing initiatives are completed effectively. Responsibilities
Marketing Planning Leadership with Franchisees and Key Stakeholders: drive same-store sales growth through communication of the National brand strategy and the development and implementation of complementary tactics in assigned markets. Establish and manage the marketing budget and media plans; seek input from franchisee constituents (DMA chairs, Ad Committees, Territory Operators) and gain alignment for proposed plans with the DQ operations team; communicate and document media and budget plans using corporate systems. Provide leadership and direction to regional advertising agencies; monitor and manage agency communication with franchisees; hold agencies accountable for media buying performance, media added value, field service, and budget compliance; formally review agency performance annually. Assist in the review and approval process for all marketing and creative materials developed by franchisees and/or agencies to ensure proper use of Dairy Queen Trademarks. Collaborate with Regional Directors of Operations and Business Consultants to determine appropriate strategies to meet corporate sales goals for assigned markets. Lead the execution of media tests as assigned, including franchisee communication, media plan development, and collaboration with the operations team and franchisees. Provide market-level expertise for key strategic areas such as digital sales growth. Support efforts to maximize participation in the National Marketing Fund. Program Development & Execution: generate tools for local efforts to extend national promotions; develop and execute local programs aimed at sales growth such as coupon books; share and promote best practices for effective program and promotion execution; create tools for optimized promotion execution such as local fundraising events; amplify franchisee CMNH program participation and event execution; evaluate local promotions, media investments and sales trends to form plan recommendations and present analyses to shareholders as appropriate. Communications/Collaboration with Key Stakeholders: plan, produce, and execute written communications, virtual meetings, in-person meetings and conference calls with franchisees and franchise leaders in assigned markets; provide relevant business and financial analysis of key initiatives to internal and external shareholders including comp sales, sales trends by promotion or category, and sales results from media activity; support efforts to maximize participation in the national marketing calendar promotions; collaborate with Operations to leverage promotions to drive same-store sales growth; prepare and present at annual leadership meetings and business workshops with cross-functional teammates; leverage in-market experience to provide feedback on program effectiveness to cross-functional teams. Additional Responsibilities: participate in or contribute to managing key marketing strategic initiatives including timelines, goals, and guidelines for assigned projects; assist with new store openings as required; perform other duties as assigned. Qualifications
B.A. or B.S. in Business Management, Marketing or related field, or equivalent combination of education and work experience. Minimum 5-8 years of progressive marketing experience, including proven experience in development of advertising campaigns. Proven experience in development, execution, and reporting/stewardship of media plans, either within an agency or managing an agency. Experience within a franchisor organization, preferably a QSR brand, highly preferred. Strong communication and presentation skills; ability to articulate ideas to diverse audiences. Creative thinker with the ability to develop innovative ideas across multiple business units. Ability to coordinate with other departments to complete projects on time; strong customer service orientation for internal and external clients. Ability to multi-task and prioritize in a fast-paced, deadline-driven environment; travel required up to 25-30%. Valid driver’s license and a driving record that meets IDQ insurance requirements. The US national base salary range for this position is $84,270-$103,231. This position is eligible for a bonus. The base salary range reflects the targeted hiring range for positions across all US locations. Individual pay is determined by job-related skills, location, and relevant education or experience. Benefits and Work Environment
All information will be kept confidential according to EEO guidelines. You must be work authorized in the United States without the need for employer sponsorship. Our benefit package includes medical, dental, 401K match, paid time off (including volunteer time and parental leave), and more. Most positions located at our global headquarters in Bloomington, MN will follow a hybrid schedule with two collaboration days per week; some roles may be remote eligible. Inclusion & Belonging
We are committed to creating a culture of inclusion and belonging for all who touch DQ and to recruiting, engaging, and retaining employees, franchise owners, and suppliers based on qualifications and merit. IDQ is an Equal Opportunity Employer, and we use E-Verify to confirm the identity and employment eligibility of all new team members. You must be authorized to work in the United States without the need for employer sponsorship. Note: This listing may include other role-specific postings and related opportunities and is not intended to imply current availability of any role beyond the stated status.
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