Summit
Product Marketing Manager - Infrastructure and Managed Services
Summit, Atlanta, Georgia, United States, 30383
At Summit, we're on a mission to find innovative talent that challenges convention and brings a fresh perspective. We strive for excellence and are dedicated to humanizing technology through attentive client engagement, tailored solutions, and precise delivery. As a premier provider of enterprise-class Application Hosting, Managed Services, and Cloud Solutions tailored for regulated industries, we excel in supporting compliance, security, and performance in intricate IT landscapes.
We are excited to welcome a dynamic Product Marketing Manager to our team. In this pivotal role, you will collaborate with Product Management to craft effective positioning, messaging, and go-to-market (GTM) strategies for our services, particularly Application Hosting and Managed Services. Acting as the vital link among Product, Sales, and Marketing teams, you will ensure we effectively convey our value proposition, stand out from competitors, and empower our teams to succeed.
Our ideal candidate will have a strong background in B2B enterprise technology services, particularly in infrastructure, cloud solutions, or managed application hosting, and understand how to engage with cross-functional teams in high-compliance environments.
Key Responsibilities:
Collaborate with Product Managers to refine product positioning, value propositions, and messaging frameworks across Summit's service lines. Lead the development of go-to-market strategies and plans for product launches and service updates. Work closely with Product Management, Sales, Content, and Digital Marketing teams to ensure cohesive messaging and execution. Develop detailed customer personas and buyer journey frameworks to steer content and campaign strategies. Partner with Sales and Customer Experience teams to enhance awareness, generate demand, and engage with prospects throughout the sales funnel. Create impactful sales enablement materials - including presentations, competitive intelligence, and training content - to support sales initiatives. Contribute to thought leadership through materials like case studies, whitepapers, webinars, and event messaging. Conduct analyses of the competitive landscape, market trends, and customer insights to fine-tune our product positioning and strategy. Utilize AI-driven tools to accelerate message development, optimize marketing campaigns, and facilitate personalization. What You Will Achieve:
Effective GTM strategies for launches and campaigns that drive awareness, demand generation, and revenue growth. Consistent messaging aligned with customer personas across all content and marketing channels. Sales support materials that clearly delineate the advantages of Summit’s services. Insights on market and competition that inform leadership and product strategy. Performance reports correlating messaging efforts with pipeline, engagement, and conversion metrics. Recommendations on emerging AI and marketing technologies that increase marketing efficiency and team output. Decision-Making Areas:
Identify which messaging resonates with target personas and develop testing strategies. Determine how to integrate product features with customer-focused business narratives. Select the most effective assets and tools to support Sales, Customer, and Partner Marketing efforts. Establish when and how to adjust GTM strategies based on performance data and market feedback. Explore opportunities to incorporate AI into marketing processes to improve workflows and campaign execution. You Will Excel in This Role If:
Possess 5-10 years of experience in product marketing, preferably within enterprise B2B technology services. Demonstrate strong cross-functional collaboration skills and the ability to influence stakeholders without direct authority. Can translate technical features into compelling stories that appeal to both business leaders and technical audiences. Are comfortable presenting insights and data to internal teams and senior management. Have a keen understanding of the SaaS lifecycle and how marketing integrates with it. Bonus Qualifications:
Experience with HubSpot, Salesforce, and performance analytics. Familiarity with cloud and infrastructure services such as AWS, Azure, and VMware. Knowledge of marketing frameworks like Pragmatic Marketing. Certification in product marketing from recognized organizations. Strong background in content strategy or storytelling, evidenced by successful GTM initiatives. Practical experience using AI tools for content development and campaign optimization. At Summit, we value our team culture and core principles. Join our diverse group of passionate professionals dedicated to delivering technology solutions with purpose. If this resonates with you, we would love to connect! Empower our people Constant elevation Customer first Focus on outcomes Embrace curiosity Our competitive benefits package is designed to support your success at work and in life, including Flexible Time Off, a 401k with employer matching, complimentary collocation and cloud accounts, Life Insurance, Health Insurance, Dental and Vision coverage, and a fun, casual work environment. Our recruiter will provide further details about what Summit has to offer. Salary range: $97,000 - $127,000. Summit is committed to fostering a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate based on race, origin, gender, identity, sexual orientation, veteran status, disability, age, or any other legally protected status. We ensure that individuals with disabilities receive reasonable accommodations to participate in the application and interview process. Please notify us if you require assistance. All applicants must submit a portfolio to be considered.
Collaborate with Product Managers to refine product positioning, value propositions, and messaging frameworks across Summit's service lines. Lead the development of go-to-market strategies and plans for product launches and service updates. Work closely with Product Management, Sales, Content, and Digital Marketing teams to ensure cohesive messaging and execution. Develop detailed customer personas and buyer journey frameworks to steer content and campaign strategies. Partner with Sales and Customer Experience teams to enhance awareness, generate demand, and engage with prospects throughout the sales funnel. Create impactful sales enablement materials - including presentations, competitive intelligence, and training content - to support sales initiatives. Contribute to thought leadership through materials like case studies, whitepapers, webinars, and event messaging. Conduct analyses of the competitive landscape, market trends, and customer insights to fine-tune our product positioning and strategy. Utilize AI-driven tools to accelerate message development, optimize marketing campaigns, and facilitate personalization. What You Will Achieve:
Effective GTM strategies for launches and campaigns that drive awareness, demand generation, and revenue growth. Consistent messaging aligned with customer personas across all content and marketing channels. Sales support materials that clearly delineate the advantages of Summit’s services. Insights on market and competition that inform leadership and product strategy. Performance reports correlating messaging efforts with pipeline, engagement, and conversion metrics. Recommendations on emerging AI and marketing technologies that increase marketing efficiency and team output. Decision-Making Areas:
Identify which messaging resonates with target personas and develop testing strategies. Determine how to integrate product features with customer-focused business narratives. Select the most effective assets and tools to support Sales, Customer, and Partner Marketing efforts. Establish when and how to adjust GTM strategies based on performance data and market feedback. Explore opportunities to incorporate AI into marketing processes to improve workflows and campaign execution. You Will Excel in This Role If:
Possess 5-10 years of experience in product marketing, preferably within enterprise B2B technology services. Demonstrate strong cross-functional collaboration skills and the ability to influence stakeholders without direct authority. Can translate technical features into compelling stories that appeal to both business leaders and technical audiences. Are comfortable presenting insights and data to internal teams and senior management. Have a keen understanding of the SaaS lifecycle and how marketing integrates with it. Bonus Qualifications:
Experience with HubSpot, Salesforce, and performance analytics. Familiarity with cloud and infrastructure services such as AWS, Azure, and VMware. Knowledge of marketing frameworks like Pragmatic Marketing. Certification in product marketing from recognized organizations. Strong background in content strategy or storytelling, evidenced by successful GTM initiatives. Practical experience using AI tools for content development and campaign optimization. At Summit, we value our team culture and core principles. Join our diverse group of passionate professionals dedicated to delivering technology solutions with purpose. If this resonates with you, we would love to connect! Empower our people Constant elevation Customer first Focus on outcomes Embrace curiosity Our competitive benefits package is designed to support your success at work and in life, including Flexible Time Off, a 401k with employer matching, complimentary collocation and cloud accounts, Life Insurance, Health Insurance, Dental and Vision coverage, and a fun, casual work environment. Our recruiter will provide further details about what Summit has to offer. Salary range: $97,000 - $127,000. Summit is committed to fostering a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate based on race, origin, gender, identity, sexual orientation, veteran status, disability, age, or any other legally protected status. We ensure that individuals with disabilities receive reasonable accommodations to participate in the application and interview process. Please notify us if you require assistance. All applicants must submit a portfolio to be considered.