Calm
Overview
As Director Growth Marketing Operations, you’ll be a key leader fueling Calm’s growth engine and driving our mission to support global mental health. You will be responsible for building and managing acquisition budgets and targets for the growth marketing team. You will work closely with the UA team and drive operational excellence to scale efficiently, aligning UA initiatives to DTC business growth goals.
Responsibilities
Own Calm’s paid acquisition media planning and budgeting. Build a cross‑channel media plan to maximize results across digital and offline channels—including paid social, paid search, Apple Search Ads (ASA), Google UAC, and emerging platforms.
Set and manage annual media budgets and performance targets in close partnership with Finance, ensuring cost efficiency and ROI that supports Calm’s financial plan.
Develop accurate forecasts, lead regular pacing, and budget management processes to maintain accountability and alignment with the broader DTC financial plan.
Continuously track and report on MTD and YTD pacing, working closely with the finance team.
Partner with internal media buyers to deep dive into channel performance and trends. Identify campaign optimization opportunities to hit targets and drive implementation of solutions.
Work with a multi‑discipline team of media buyers, UA analytics and creative strategists to ensure alignment and operational excellence to deliver against business goals.
Deliver regular performance updates, channel outlooks, and growth recommendations to senior leadership.
Proactively analyze data to surface trends and opportunities within channels, funnels or broader business. Propose tests or solutions and execute them.
Project accountability lead — manage team roadmaps to ensure top priority workstreams progress on time and align with stakeholders.
Assist in developing and optimizing internal processes to enhance team productivity.
Drive new AI adoption within the team’s workflows to increase productivity. Identify and evaluate technology solutions to automate tasks, improve data accuracy, and facilitate cross‑functional collaboration; drive implementation of AI-powered tools to automate repetitive tasks and improve insights.
Qualifications
Financially fluent with experience in media planning, budget forecasting, and optimizing spend for efficiency and scale.
Analytical mindset with a passion for data and the ability to translate insights into scalable action.
Strong understanding of measurement, incrementality testing, cohort-based LTV, and full‑funnel performance tracking.
Proven track record of driving acquisition growth and ROAS across 8‑figure budgets.
Experience across channels in a DTC environment (paid social, paid search, ASA, Google UAC, and offline); deep understanding of what drives results per channel.
Strong communicator and collaborator with a track record of influencing cross‑functional partners.
Highly organized, self‑directed, and thrives in a fast‑paced environment.
Nice to Have
Experience with mobile app or subscription‑based performance marketing.
Minimum Requirements
6+ years in acquisition or performance marketing roles, with deep experience managing paid channels in‑house.
Proven success managing 8‑figure paid media budgets across multiple channels.
Strong understanding of media strategy, cross‑channel planning, and the intricacies of online and offline media activation and performance analysis.
Effective project management—meeting timelines and managing expectations across stakeholders.
Deep understanding of media strategy, media math, plan development, and channel dynamics.
Strong financial acumen and ability to align marketing output with financial plans and forecasting.
Calm uses a geographic pay model that determines salaries based on the location where an employee lives. For this position, the base pay range is $178,600 - $272,800. The final salary depends on geographic location, skills, experience and other qualifications. The base pay range applies to Calm’s salary structure for this position; not all candidates will be eligible for the upper end. Calm uses employee zip code to determine which pay range applies.
This role is eligible for equity, comprehensive benefits, 401k, and flexible time off.
Calm may incorporate artificial intelligence technology to support the application review process, but human reviewers are involved in all stages of the hiring process.
Calm is committed to providing reasonable accommodations for qualified individuals with disabilities, including disabled veterans. If you require an accommodation, please contact Calm’s Recruiting team at recruitingaccommodations@calm.com. All accommodation requests will be handled confidentially and assessed on a case‑by‑case basis.
Calm is an equal opportunity employer. We prohibit discrimination or harassment of any kind and are committed to diversity, equity, and inclusion. Employment offers are contingent upon a background check; some roles may require a drug screen.
EEO and Compliance FOR US BASED POSITIONS: Calm participates in E‑verify. Right to Work and E‑Verify statements apply where required.
#J-18808-Ljbffr
Responsibilities
Own Calm’s paid acquisition media planning and budgeting. Build a cross‑channel media plan to maximize results across digital and offline channels—including paid social, paid search, Apple Search Ads (ASA), Google UAC, and emerging platforms.
Set and manage annual media budgets and performance targets in close partnership with Finance, ensuring cost efficiency and ROI that supports Calm’s financial plan.
Develop accurate forecasts, lead regular pacing, and budget management processes to maintain accountability and alignment with the broader DTC financial plan.
Continuously track and report on MTD and YTD pacing, working closely with the finance team.
Partner with internal media buyers to deep dive into channel performance and trends. Identify campaign optimization opportunities to hit targets and drive implementation of solutions.
Work with a multi‑discipline team of media buyers, UA analytics and creative strategists to ensure alignment and operational excellence to deliver against business goals.
Deliver regular performance updates, channel outlooks, and growth recommendations to senior leadership.
Proactively analyze data to surface trends and opportunities within channels, funnels or broader business. Propose tests or solutions and execute them.
Project accountability lead — manage team roadmaps to ensure top priority workstreams progress on time and align with stakeholders.
Assist in developing and optimizing internal processes to enhance team productivity.
Drive new AI adoption within the team’s workflows to increase productivity. Identify and evaluate technology solutions to automate tasks, improve data accuracy, and facilitate cross‑functional collaboration; drive implementation of AI-powered tools to automate repetitive tasks and improve insights.
Qualifications
Financially fluent with experience in media planning, budget forecasting, and optimizing spend for efficiency and scale.
Analytical mindset with a passion for data and the ability to translate insights into scalable action.
Strong understanding of measurement, incrementality testing, cohort-based LTV, and full‑funnel performance tracking.
Proven track record of driving acquisition growth and ROAS across 8‑figure budgets.
Experience across channels in a DTC environment (paid social, paid search, ASA, Google UAC, and offline); deep understanding of what drives results per channel.
Strong communicator and collaborator with a track record of influencing cross‑functional partners.
Highly organized, self‑directed, and thrives in a fast‑paced environment.
Nice to Have
Experience with mobile app or subscription‑based performance marketing.
Minimum Requirements
6+ years in acquisition or performance marketing roles, with deep experience managing paid channels in‑house.
Proven success managing 8‑figure paid media budgets across multiple channels.
Strong understanding of media strategy, cross‑channel planning, and the intricacies of online and offline media activation and performance analysis.
Effective project management—meeting timelines and managing expectations across stakeholders.
Deep understanding of media strategy, media math, plan development, and channel dynamics.
Strong financial acumen and ability to align marketing output with financial plans and forecasting.
Calm uses a geographic pay model that determines salaries based on the location where an employee lives. For this position, the base pay range is $178,600 - $272,800. The final salary depends on geographic location, skills, experience and other qualifications. The base pay range applies to Calm’s salary structure for this position; not all candidates will be eligible for the upper end. Calm uses employee zip code to determine which pay range applies.
This role is eligible for equity, comprehensive benefits, 401k, and flexible time off.
Calm may incorporate artificial intelligence technology to support the application review process, but human reviewers are involved in all stages of the hiring process.
Calm is committed to providing reasonable accommodations for qualified individuals with disabilities, including disabled veterans. If you require an accommodation, please contact Calm’s Recruiting team at recruitingaccommodations@calm.com. All accommodation requests will be handled confidentially and assessed on a case‑by‑case basis.
Calm is an equal opportunity employer. We prohibit discrimination or harassment of any kind and are committed to diversity, equity, and inclusion. Employment offers are contingent upon a background check; some roles may require a drug screen.
EEO and Compliance FOR US BASED POSITIONS: Calm participates in E‑verify. Right to Work and E‑Verify statements apply where required.
#J-18808-Ljbffr