Graphic Designer Job at BlackStar in Boston

We are seeking a Graphic Designer 3 to join our Boston HQ team, reporting to the Director of Global Stores. This role focuses on creating brand-right, innovative, and scalable marketing plans for Converse stores. You will work cross-functionally with Global Retail Concepts, internal Marketing and Design teams, business leads, and external vendors to deliver impactful retail marketing assets and experiences.

Schedule: Onsite (Monday-Friday, 9 AM- 5 PM)

Key Responsibilities:

Retail Marketing Execution

• Translate marketing briefs into comprehensive, high-quality assets for Converse stores
• Develop integrated marketing plans, guidelines, and 365 storytelling across retail formats
• Manage feedback, coordinate releases to geographies, and provide post-launch insights

Retail Concepts & Store Standards

• Design marketing strategies, brand filters, zoning priorities, and visual standards
• Create assets and training tools for product presentation and visual merchandising standards
• Partner with marketing and training teams to scale standards globally

Store Signage & Promotions

• Manage in-store signage creation and deployment aligned with promotions, product hierarchy, and CRM initiatives
• Design traffic-driving assets and promotions to enhance store experience and sales

Consumer Engagement & CRM

• Leverage consumer insights to design assets that welcome new customers, engage existing consumers, and drive repeat visits
• Collaborate with global teams to ensure brand consistency across all consumer touchpoints

Market Visits & Analysis

• Conduct market visits as needed to evaluate marketing execution and competitive insights
• Provide actionable recommendations to improve future retail marketing plans and consumer experiences

Qualifications & Requirements:

• 35 years of marketing experience, preferably in retail brand/account marketing
• Strong understanding of retail, visual merchandising, consumer experience, and multi-channel marketing
• Experience with digital marketing platforms (Apps, Email, SEO, Performance Marketing, Social Media)
• Proven ability to manage multiple projects, budgets, and deadlines while maintaining high attention to detail
• Experience leading end-to-end marketing plan development and execution
• Strong written, verbal, presentation, and communication skills
• An analytical mindset with the ability to use data to inform business decisions and optimize marketing
• Bachelor's degree or equivalent combination of education and experience
• Ability to travel domestically as required
• Must be located at Converse HQ, Boston, MA