Qurate Retail Group
Sr Business Analyst - Marketing Analytics
Qurate Retail Group, West Chester, Pennsylvania, United States, 19388
Sr Business Analyst, Marketing Analytics
The Sr Business Analyst, Marketing Analytics will support customer analytics efforts and help guide the marketing strategy for QVC & HSN. You will collaborate with QVC & HSN business and marketing leaders, providing them with comprehensive customer behavioral insights to support the decision making process. You will be the voice of the customer and help to shape the marketing strategy by providing critical customer insights and help to manage customer expectations. You will analyze the results of visible marketing programs, providing segmentation and targeting recommendations. You will also oversee the design, implementation and analysis of marketing campaigns. You will report to the Sr Manager of Customer Analytics. This is a hybrid position in West Chester, PA. QVC empowers shoppers with knowledge and shares insights in a lively and engaging way. We offer an ever-changing collection of familiar brands and fresh new products from home and fashion to beauty, electronics and jewelry and we connect shoppers to interesting personalities, engaging stories and award-winning customer service. QVC reaches more than 200 million homes worldwide via its 13 broadcast networks and reaches millions more via multiple streaming services, websites, mobile apps and social pages. You will be passionate about our customer across QVC & HSN. You will improve customer growth by identifying acquisition opportunities and retention improvements through data and analytics. You will be well tuned around our customer, prospects, products, and our competition and will develop plan for marketing channel performance (sessions, conversion, spend, sales, new customers). Build ad-hoc projects that inform both the strategic and tactical projects of the ICE Marketing team Identify business trends and shifts, and recommend data-driven responses to the Marketing organization Monitor actions and pricing and determine impact on QVC/HSN results Develop new ways of viewing and analyzing marketing data Use customer-centric data analysis, data visualization, segmentation, a/b testing and predictive modeling methods to improve across channels and within campaigns Use statistical methods and tools to test hypotheses, develop insights and make recommendations Research and provide insight into industry / competitive marketing trends Work with external vendors on new marketing data sources and recommend new approaches to incorporate into analysis Standardize and broaden marketing metric reporting and tracking Translate customer needs into valuable solutions and communicate solutions to appropriate parties Bachelor's degree in math/statistics/engineering or related field 2+ years of experience in marketing analytics Experience with analysis tools including Excel, VBA, R, SPSS, Python, and SAS Demonstrated expertise with SQL, Tableau, and BigQuery Understanding of database capabilities and experience integrating and analyzing large amounts of data from diverse sources Knowledge of digital analytics tools (Coremetrics, Google Trends, Hitwise, and Similar Web), data visualization tools (Tableau), statistical computing tools (R, SPSS), query and database access tools (MicroStrategy), A/B testing and targeting strategies, and digital analytics industry trends and best practices Have a fundamental understanding of incrementality Knowledge of marketing technologies such as attribution, bid management, ad servers, and tag management Ability to synthesize qualitative and quantitative data to arrive at data-driven conclusions and express them If you enjoy being a part of a team, creating experiences and delighting customers, you'll love it here. If you're excited about retail, media, social, live streaming, technology, customer service, design and more, you'll find amazing projects to work on. If you want to grow professionally and learn every day, you'll thrive with us. If you appreciate a company committed to inclusion and belonging for all, you'll be amazed at what's available for our team members. We offer a comprehensive Total Rewards package including competitive compensation, health care benefits starting on day 1, 401(k), paid time off, tuition reimbursement, employee assistance program, parental leave, paid volunteer hours, company discounts and much more. Best of all, working with QVC Group means friendly teams, ambitious projects and fast-moving careers!
The Sr Business Analyst, Marketing Analytics will support customer analytics efforts and help guide the marketing strategy for QVC & HSN. You will collaborate with QVC & HSN business and marketing leaders, providing them with comprehensive customer behavioral insights to support the decision making process. You will be the voice of the customer and help to shape the marketing strategy by providing critical customer insights and help to manage customer expectations. You will analyze the results of visible marketing programs, providing segmentation and targeting recommendations. You will also oversee the design, implementation and analysis of marketing campaigns. You will report to the Sr Manager of Customer Analytics. This is a hybrid position in West Chester, PA. QVC empowers shoppers with knowledge and shares insights in a lively and engaging way. We offer an ever-changing collection of familiar brands and fresh new products from home and fashion to beauty, electronics and jewelry and we connect shoppers to interesting personalities, engaging stories and award-winning customer service. QVC reaches more than 200 million homes worldwide via its 13 broadcast networks and reaches millions more via multiple streaming services, websites, mobile apps and social pages. You will be passionate about our customer across QVC & HSN. You will improve customer growth by identifying acquisition opportunities and retention improvements through data and analytics. You will be well tuned around our customer, prospects, products, and our competition and will develop plan for marketing channel performance (sessions, conversion, spend, sales, new customers). Build ad-hoc projects that inform both the strategic and tactical projects of the ICE Marketing team Identify business trends and shifts, and recommend data-driven responses to the Marketing organization Monitor actions and pricing and determine impact on QVC/HSN results Develop new ways of viewing and analyzing marketing data Use customer-centric data analysis, data visualization, segmentation, a/b testing and predictive modeling methods to improve across channels and within campaigns Use statistical methods and tools to test hypotheses, develop insights and make recommendations Research and provide insight into industry / competitive marketing trends Work with external vendors on new marketing data sources and recommend new approaches to incorporate into analysis Standardize and broaden marketing metric reporting and tracking Translate customer needs into valuable solutions and communicate solutions to appropriate parties Bachelor's degree in math/statistics/engineering or related field 2+ years of experience in marketing analytics Experience with analysis tools including Excel, VBA, R, SPSS, Python, and SAS Demonstrated expertise with SQL, Tableau, and BigQuery Understanding of database capabilities and experience integrating and analyzing large amounts of data from diverse sources Knowledge of digital analytics tools (Coremetrics, Google Trends, Hitwise, and Similar Web), data visualization tools (Tableau), statistical computing tools (R, SPSS), query and database access tools (MicroStrategy), A/B testing and targeting strategies, and digital analytics industry trends and best practices Have a fundamental understanding of incrementality Knowledge of marketing technologies such as attribution, bid management, ad servers, and tag management Ability to synthesize qualitative and quantitative data to arrive at data-driven conclusions and express them If you enjoy being a part of a team, creating experiences and delighting customers, you'll love it here. If you're excited about retail, media, social, live streaming, technology, customer service, design and more, you'll find amazing projects to work on. If you want to grow professionally and learn every day, you'll thrive with us. If you appreciate a company committed to inclusion and belonging for all, you'll be amazed at what's available for our team members. We offer a comprehensive Total Rewards package including competitive compensation, health care benefits starting on day 1, 401(k), paid time off, tuition reimbursement, employee assistance program, parental leave, paid volunteer hours, company discounts and much more. Best of all, working with QVC Group means friendly teams, ambitious projects and fast-moving careers!