B2B Brand and Industry Marketing Director - CVS Media Exchange (CMX)

B2B Brand and Industry Marketing Director - CVS Media Exchange (CMX)

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

Position Summary

Do you have a passion for building a brand and implementing innovative marketing programs to create differentiation in a cluttered, yet fast growing industry? Are you deeply familiar with retail media brand strategy, brand narrative & campaign development, multi-channel (paid, owned, and earned) execution, event marketing, and demand generation — have executed at scale, driving business results and brand equity along the way? If you answered yes, join the CVS Media Exchange (CMX) business as the Lead Director of Brand & Industry Marketing Strategy.

Responsibilities

• Lead a small but mighty team focused on defining and building the CMX brand, properly positioning CMX internally and externally, and identifying how the brand comes to life to create long-term equity.
• Inspire innovative brand marketing, communications and storytelling across all communications and touchpoints, as well as industry activations.
• Develop the annual marketing and editorial calendar supported with campaigns to drive advertiser acquisition and retention, and implement a lead management process for the Partner Management Team.
• Report to the Head of CMX Marketing with close partnership across the Monetization Leadership Team, Corporate Communications, and Heart Haus (internal CVS Health agency).
• Oversee the CMX brand strategy, architecture, content calendar and narrative across all touch points.
• Drive the CMX marketing plan and annual activation calendar, including messaging strategy, industry events and speaking engagements, and sales enablement for new advertiser acquisition and client extensions.
• Define the owned and earned content calendar across channels (CMX site, LinkedIn, eNewsletter) and collaborate with CVS Health Corporate Communications and external PR agency for earned coverage.
• Partner with Consumer Insights to understand advertisers and opportunities related to awareness and satisfaction via semi-annual brand tracker surveys.
• Develop and manage the annual marketing budget, analyze spending, and ensure cost-effectiveness and ROI.
• Lead and mentor a growing team of marketers, prioritizing activities that support CMX’s strategic goals and foster a culture of inspiration and growth.

About CMX

CVS Media Exchange (CMX) is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full-funnel ad solutions leverage CVS’s in-store and online data to provide measurable results for our clientele, with flexible pricing and buying models including self-service.

Hybrid model with 3 onsite days/week at one of the following locations:

• Boston, MA
• Wellesley, MA
• Woonsocket, RI
• New York / Soho area, NY
• Blue Bell, PA
• Chicago, IL

Travel requirement is up to 25%.

Required Qualifications

• 8+ years of marketing strategy experience with a strong foundation in retail or commerce media, B2B consumer product goods, pharma, & media agency as a customer understanding
• 6+ years cross-functional leadership experience
• 4+ years of brand marketing or commerce agency/strategy experience
• 4+ years of digital marketing experience including testing and validating emerging opportunities, with emphasis on B2B content
• 2+ years of brand or category management experience is a plus

Preferred Qualifications

• Strong Retail/Commerce Media acumen with understanding of market landscape and key players
• Proven B2B storyteller, able to distill complex concepts into compelling content
• Editorial mindset for a flexible B2B content and event calendar responsive to market dynamics
• Ability to work in a highly matrixed organization with internal and external partners
• Self-motivated, high-capacity, and outcome-driven
• Excellent written and verbal communication across diverse audiences
• Creative problem solver who can incorporate new learnings into plans
• Experience with marketing technology, enablement, lead generation and management
• Fact-based decision making balancing analytics with experience
• Ability to navigate formal channels and relationships across the organization

Education

• Bachelor’s degree in Business, Marketing, Communications or related field or equivalent (HS Diploma + 4 yrs experience) required
• MBA preferred

Pay Range

The Typical Pay Range For This Role Is $100,000.00 - $231,540.00

This base pay range is for all positions in the job grade; actual offer depends on experience, education, geography and other factors. This position is eligible for CVS Health bonus, commission or short-term incentive, and includes an equity award target.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve, and we are committed to fostering a workplace where every colleague feels valued and belongs.

Benefits

We offer a comprehensive and competitive mix of pay and benefits for physical, emotional and financial wellness. Benefits include:

• Affordable medical plan options, a 401(k) with company matching contributions, and an employee stock purchase plan.
• No-cost programs for wellbeing, confidential counseling and financial coaching.
• Paid time off, flexible work schedules, family leave, dependent care resources, tuition assistance, retiree medical access and other benefits depending on eligibility.

For more information, visit

Application window closes 10/01/2025. Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries: Hospitals and Health Care

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