LinkedIn
Acquisition Marketing Manager, Bottom of Funnel, Growth Marketing – LinkedIn Mar
LinkedIn, San Francisco, California, United States, 94199
Overview
We’re looking for a strategic, data-driven, and results-oriented Acquisition Marketing Manager to join our LinkedIn Ads Growth Marketing team. This role focuses on bottom-of-funnel acquisition strategies across multiple marketing channels, with an emphasis on capturing high-intent demand and accelerating customer growth. The work arrangement is hybrid, performed both from home and from a LinkedIn office on select days, as determined by business needs. This position can be based in San Francisco, Mountain View, New York, or Chicago. Responsibilities
Develop and execute acquisition strategies to capture high-intent, bottom-of-funnel demand across marketing channels, including paid media, LinkedIn, email, and web. Define campaign strategy—including objectives, audience targeting, messaging, and channel mix—and implement campaigns in partnership with LinkedIn’s Marketing Operations team. Maintain and optimize evergreen acquisition campaigns by enhancing high-performing assets and decommissioning underperformers. Analyze campaign performance, identify key drivers, and implement data-driven optimizations to improve conversion and ROI. Identify opportunities to accelerate new customer acquisition beyond traditional marketing channels, such as partnering with R&D to improve in-product prospect conversion. Determine how to leverage the web experience to better educate and convert incoming prospects, including landing page strategy and content optimization. Qualifications
BA/BS degree or equivalent practical experience. 5+ years of experience managing digital acquisition marketing programs across multiple channels (e.g., email, paid media, web). 3+ years of experience analyzing campaign performance, interpreting metrics, and making data-driven decisions. Preferred Qualifications
Experience in the Ad Tech or B2B industry, with a strong understanding of digital advertising ecosystems and customer acquisition strategies. Demonstrated ability to connect marketing strategies to broader business objectives, with a track record of influencing cross-functional initiatives across Product, Sales, and Marketing. Ability to communicate effectively with executive stakeholders, including Marketing and Sales leadership. Proven success collaborating with cross-functional teams—including product, sales, and technical stakeholders—to deliver integrated, high-impact marketing solutions. Ability to manage multiple projects simultaneously in a fast-paced, evolving environment, with a comfort level navigating ambiguity and shifting priorities. Self-starter with a proactive mindset, strong sense of ownership, and demonstrated leadership in driving initiatives from concept to execution. Suggested Skills
Strategic Planning Full-Funnel Marketing Campaign Management Data Analysis & Performance Optimization Executive Communication Cross-Functional Collaboration LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $100,000 to $156,000. Actual compensation packages are based on factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. The total compensation package may include an annual performance bonus, stock, benefits and/or other incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits. Additional Information
Equal Opportunity Statement
We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful. If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation. Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples include documents in alternate formats, interviews in an accessible location, service dog accompaniment, or a sign language interpreter for the interview. A response will be provided within three business days. LinkedIn will not discriminate against applicants for inquiring about, discussing, or disclosing their own pay or the pay of another employee or applicant. However, employees with access to compensation information as part of their job functions may not disclose it to others who do not have access, except as permitted by law or company policy. San Francisco Fair Chance Ordinance
LinkedIn will consider qualified applicants with arrest and conviction records as required by law. Pay Transparency Policy Statement
LinkedIn follows the Pay Transparency and non-discrimination provisions described here: https://lnkd.in/paytransparency. Global Data Privacy Notice for Job Candidates
Please follow this link to learn how LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.
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We’re looking for a strategic, data-driven, and results-oriented Acquisition Marketing Manager to join our LinkedIn Ads Growth Marketing team. This role focuses on bottom-of-funnel acquisition strategies across multiple marketing channels, with an emphasis on capturing high-intent demand and accelerating customer growth. The work arrangement is hybrid, performed both from home and from a LinkedIn office on select days, as determined by business needs. This position can be based in San Francisco, Mountain View, New York, or Chicago. Responsibilities
Develop and execute acquisition strategies to capture high-intent, bottom-of-funnel demand across marketing channels, including paid media, LinkedIn, email, and web. Define campaign strategy—including objectives, audience targeting, messaging, and channel mix—and implement campaigns in partnership with LinkedIn’s Marketing Operations team. Maintain and optimize evergreen acquisition campaigns by enhancing high-performing assets and decommissioning underperformers. Analyze campaign performance, identify key drivers, and implement data-driven optimizations to improve conversion and ROI. Identify opportunities to accelerate new customer acquisition beyond traditional marketing channels, such as partnering with R&D to improve in-product prospect conversion. Determine how to leverage the web experience to better educate and convert incoming prospects, including landing page strategy and content optimization. Qualifications
BA/BS degree or equivalent practical experience. 5+ years of experience managing digital acquisition marketing programs across multiple channels (e.g., email, paid media, web). 3+ years of experience analyzing campaign performance, interpreting metrics, and making data-driven decisions. Preferred Qualifications
Experience in the Ad Tech or B2B industry, with a strong understanding of digital advertising ecosystems and customer acquisition strategies. Demonstrated ability to connect marketing strategies to broader business objectives, with a track record of influencing cross-functional initiatives across Product, Sales, and Marketing. Ability to communicate effectively with executive stakeholders, including Marketing and Sales leadership. Proven success collaborating with cross-functional teams—including product, sales, and technical stakeholders—to deliver integrated, high-impact marketing solutions. Ability to manage multiple projects simultaneously in a fast-paced, evolving environment, with a comfort level navigating ambiguity and shifting priorities. Self-starter with a proactive mindset, strong sense of ownership, and demonstrated leadership in driving initiatives from concept to execution. Suggested Skills
Strategic Planning Full-Funnel Marketing Campaign Management Data Analysis & Performance Optimization Executive Communication Cross-Functional Collaboration LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $100,000 to $156,000. Actual compensation packages are based on factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. The total compensation package may include an annual performance bonus, stock, benefits and/or other incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits. Additional Information
Equal Opportunity Statement
We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful. If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation. Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples include documents in alternate formats, interviews in an accessible location, service dog accompaniment, or a sign language interpreter for the interview. A response will be provided within three business days. LinkedIn will not discriminate against applicants for inquiring about, discussing, or disclosing their own pay or the pay of another employee or applicant. However, employees with access to compensation information as part of their job functions may not disclose it to others who do not have access, except as permitted by law or company policy. San Francisco Fair Chance Ordinance
LinkedIn will consider qualified applicants with arrest and conviction records as required by law. Pay Transparency Policy Statement
LinkedIn follows the Pay Transparency and non-discrimination provisions described here: https://lnkd.in/paytransparency. Global Data Privacy Notice for Job Candidates
Please follow this link to learn how LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.
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