Creative Strategy Analyst Job at GrapevineAI in New York

Overview

Are you excited about working with top DTC brands like Honeylove, True Classic, Love Wellness, Prose, and Maely’s? GrapevineAI on the Creative Strategy team is a startup with a fast-paced environment where you’re challenged, learning, and growing every day.

This is an on-site role in New York, NY for immediate hire. Please apply on our website: https://ats.rippling.com/grapevineai/jobs

Open to both Analyst and Sr. Analyst candidates.

Pay

Base pay range: $70,000.00/yr - $90,000.00/yr

What is Your Role?

As a Creative Strategy Analyst, you are responsible for managing the campaign direction for multiple, high priority clients. You plan (ideate) and prepare (brief writing) compelling visual and written content end to end with a polished finish. Your creative and content enhances our clients’ paid media performance (Meta, TikTok, YouTube, and more) with measurable results across a portfolio of brands. You bring ideas for net new campaigns and optimization ideas to improve performance.

You are passionate about consumer brands, particularly in wellness, beauty, pet care, apparel, and CPG. You have a keen sense of what consumers want and can deliver compelling messages. You communicate clearly, collaborate well, and pay close attention to detail.

Your work includes planning visual content for ad campaigns seen by millions, preparing engaging creative briefs to guide designers, and creating actionable briefs aligned with brand guidelines and tone.

Key Responsibilities

This role requires strong strategic thinking, a consumer-obsessed mindset, and the ability to produce effective content that sells. A creative mindset is essential and you should know what makes winning ads across industries.

• Ideation and development of needle-moving creative & content based on market research and content analysis
• Understand and drive business goals, including performance revenue, while innovating new creative & content types
• Brief preparation for content creators (audio, video, photography) with scripts, hooks, and shot lists
• Brief preparation for writers to deliver compelling, direct-response advertorials
• Post-production brief preparation for internal editing teams using raw assets and storyboards
• Creation of snappy ad text overlays
• Use analytics (CPA, ROAS, CTR, CVR, etc.) to optimize creative & content post-launch
• Collaborate with Brand Success and Graphic Design teams

What You'll Bring

Content: Execution Expert

• Bachelor’s degree or equivalent experience
• 1-3 years experience in creative strategy across visual advertising (video and photo) in the DTC/ecomm space
• Experience with video content: storyboarding, CTAs, hooks
• Experience with image editing software (e.g. Figma, Canva)
• Experience with video editing software (e.g. CapCut, Adobe Premiere)
• Experience working in a task management platform (e.g. Asana, Monday) is strongly preferred

Business Ownership: Goal Crusher

• Business savvy: you understand the market, trends, competitive forces, content, and technology
• Entrepreneurial mindset: you thrive in change, ambiguity, and action orientation
• Builder: you enjoy creating and iterating to a winning concept

Organization & Communication: Exceptional Focus

• Project-management: organized, proactive, disciplined, detail-oriented, and able to manage multiple projects and deadlines in a fast-paced environment
• Impeccable communication: ability to distill and convey information clearly with strong visual and written skills

Team work: Develops Others

• Highly collaborative: build strong relationships with internal and external stakeholders
• Fun: take your work seriously but maintain a sense of humor
• Salary $70k-$90k, depending on experience
• Bonus and Equity
• 100% Medical, Dental, and Vision personal coverage
• 401(K) with Match
• Regular team events and offsites
• Collaborative, innovative creative team
• Accelerated growth opportunities
• Generous PTO

About GrapevineAI

GrapevineAI provides a marketplace to help brands license third party content for social ad campaigns, delivering ready-to-run creator content at scale.

We have DNA from My Subscription Addiction and depth in DTC and growth marketing, and we are seeking entrepreneurial athletes to grow the company from $10M to $100M+ in the next year.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Business Development and Sales
• Industries
• Media Production

We’re not listing explicit application statuses here. Referrals increase your chances of interviewing.