Senior Director Creative Services Job at Adtalem Global Education in Washington

Overview

Opportunity at a Glance

This position is responsible for directing the development and implementation of marketing strategy for the assigned institution or Center of Excellence. This includes digital marketing channels, branding objectives and strategies, and marketing communications. The Senior Director is also responsible for managing the marketing staff and agency partners and working in cooperation with various functional teams to achieve results.

Responsibilities

• Directs the operations of the Marketing Department to ensure marketing services are provided
• Guides and directs the development of the creative work to the organization\'s advertising and marketing efforts
• Oversees all marketing communications including branding, print, public relations, collateral materials, direct marketing activities, events, conferences and the website
• Develops annual brand planning process and leads the overall development of marketing plans and strategy
• Leads the identification and development of new product and service offerings and serves as marketing lead on new product initiatives
• Ensures the positioning is articulated in a clear and consistent manner in all communication vehicles
• Selects, trains, motivates and develops marketing staff and builds strong productive relationships with key functional areas
• Ensures all marketing communications are coordinated, supports marketing objectives and are an effective expenditure of resources
• Tracks, measures and evaluates the results of marketing programs in order to recommend and execute changes to the plan
• Directs market research and translates insights into meaningful strategies and tactics and implements as needed
• Leads periodic brand performance reviews to ensure that brand strategies and performances remain on target in relation to overall corporate objectives
• Develops and oversees management of marketing budget and ensures projects are completed on time, and on budget
• Performs other duties as assigned
• Complies with all policies and standards

Qualifications

• Bachelor\'s Degree required, Master\'s Degree MBA preferred, or other advanced degree
• 10 years marketing experience, ideally in product/brand management role required
• Additional experience in other product or marketing roles preferred
• Experience in new product development process – ideation, design, development, launch required
• Experience with strategic marketing – competitive assessment, market analysis required
• Experience with range of consumer research methodologies required
• Experience/exposure in implementing product or brand marketing structure and approach in an organization preferred
• Demonstrated ability to transfer marketing skills to broad range of products or services (and ultimately higher education)
• Demonstrated ability to work in matrix environment where coordination and integration is critical
• Strong analytical, problem-solving, and critical-thinking skills
• Extremely strong verbal and written communication skills
• Demonstrated success in leading cross-functional teams to achieve desired outcomes
• Passion for education a plus

Additional Information

In support of pay transparency laws, the expected salary range for this position is between $137,846.78 and $249,127.02. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training, geographic location, licensure and certifications, market factors, departmental budgets, and responsibility. Our Talent Acquisition Team will be happy to answer questions about salary requirements. The position qualifies for the benefits listed below.

• Health, dental, vision, life and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Adtalem\'s Flexible Time Off (FTO) Policy
• 12 Paid Holidays

For more information related to our benefits please visit: Adtalem.com

You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

Equal Opportunity

Equal Opportunity – Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation