Job Description
Future Energy is looking for a proactive Marketing Manager that is a results-driven professional responsible for developing and executing marketing strategies that drive brand awareness, lead generation, and pipeline growth. Reporting directly to the COO, this role requires a self-starter who takes ownership of projects, manages key vendor relationships, and delivers measurable impact on revenue growth. Some key responsibilities for this ON-SITE Michigan role include:
Responsibility #1- Strategy & Planning
- Develop and implement marketing strategies that align with business goals and growth objectives.
- Conduct market research to identify trends, customer needs, and competitor activities.
- Define target audiences and create buyer personas.
- Set marketing budgets and measure ROI to optimize spend.
Responsibility #2- Brand Management
- Oversee brand messaging, positioning, and consistency across all channels.
- Ensure brand guidelines are followed in all marketing materials.
- Efficiently manage the creative support provided by outside marketing agency.
- Coordinate with social media resource to maintain consistent messaging and execution.
Responsibility #3- Campaign Execution & Lead Generation
- Plans and executes multi-channel marketing campaigns including digital, email, social media, events, and print.
- Manages content creation efforts including blogs, videos, advertisements, and sales collateral.
- Develops and implements lead generation strategies to consistently generate 5 to 10 qualified leads per month.
- Collaborates closely with the sales team to provide marketing collateral and support pipeline growth.
- Manages CRM tools (Zoho CRM, Zoho Campaigns) and other analytics platforms to track leads, customer engagement, and campaign effectiveness.
- Designs, Tests and Manages paid advertising campaigns on platforms such as Google Ads and social media.
Responsibility #4- Digital Marketing & Analytics
- Oversees website performance optimization (SEO, UX, CRO).
- Tracks and analyzes marketing metrics, using data-driven insights to refine strategies.
Responsibility #5- Collaboration & Support; Team & Vendor Management; Professional Development
- Works closely with cross-functional teams including Accounts, Product, and HR (supporting HR on internal communications).
- Leads and coordinates with external vendors, marketing agency, and part-time social media resource to maximize efficiency and impact.
- Stays current with industry trends and best practices.
If you have 5+ yrs of marketing experience with at least 3 yrs focused on demand generation and campaign execution, you may have just found your new career!!