Adorama
Overview
Marketing Director role at Adorama.
Base pay range: $90,000.00/yr - $150,000.00/yr.
What you will do
- Deliver significant sales growth by driving improvements in marketing effectiveness and spend efficiency
- Utilize metrics tracking to gather insights and drive course correction
- Master Calendar Planning & Campaign Execution across all channels
- Content Assets Planning with Marketing team and cross-collaboration to ensure assets are ready with 60-90 days lead time for every campaign
- Timeline Management for all marketing departments to ensure 360 execution on time
- CRM Email-SMS Campaign management
- Content Design, Curation, and Photography for Blogs, Email, Ads as needed, including designing banners, Performance Ads, Reels
- Active Participation in Photo Shoots & Collaborations for Brand Campaigns
- Website Management & Content Updates: Web Banners (Desktop, Mobile), Featured Categories, PDP Marketing Content, Blog Management, Product & E-commerce Marketing Management
- Oversee Full-Funnel Marketing Activities: email, SEO, SEM, blogs, partnerships, social media, influencer marketing, affiliates, referrals, PR and analytics
- Drive End-to-End Marketing Campaigns: planning, execution and analysis
- Manage In-House and Third-Party Marketers
- Growth & Data Analysis: develop insights from Google Analytics 4 & Looker; use data to inform performance marketing, audience segmentation and budget management
- Direct Social Media Campaigns: managing social media content and metrics; approvals on partnerships, collaborations and budgets
- Collaborate with Leadership to Build the Brand Story; provide weekly roadmap updates and data analysis
- Brand building: enhance brand identity and visual aesthetics; guide the creative process for cohesive marketing content
- Work with the product team to maintain and update the website
- Responsibilities may evolve; employees may be asked to take on additional duties to support business priorities
What will help you thrive
- 10 to 15 years' relevant experience
- Customer centric
- Proven capability to drive cost-effective growth
- Experience driving insights that lead to significant business impact
- Data driven with experience using tools like Looker
- Strong business acumen with an understanding of a P&L
- Hands-on leader
- Strong project management and organizational skills
- Ability to build content publishing calendars and create stories for audiences
- Creative thinker with experience identifying target audiences and marketing strategies
- Attention to detail and ability to work within brand guidelines
- Excellent written and verbal communication skills
- Ability to work in a fast-paced, deadline-driven environment with a proactive attitude
- Proven ability to manage high volumes of work
This role requires three on-site days weekly to ensure in-person collaboration, improved communication, effective teamwork, and real-time problem solving to enhance team synergy and productivity. A standard 40 hour work week is expected.
Additional details
- Seniority level: Director
- Employment type: Full-time
- Job function: Advertising
- Industries: Advertising Services