Social Media Manager Job at Clays Group in Holiday

Overview

LIFE AT CLAYS

Welcome to Clays, the ultimate indoor clay shooting experience and cocktail bar! We bring the thrill of British clay target shooting to the heart of the city. Our unique twist on Olympic clay shooting makes the sport safe, fun, and accessible for everyone. As we expand locally and globally, we're excited to share our love for British charm and competitive gaming with the world. Whether you're after a thrilling day with friends or a lively evening with colleagues, Clays is the perfect spot for adrenaline-pumping, fun-filled experiences.

Careers at Clays are loaded with possibilities. As we grow our brand, we are equally dedicated to the growth of our team. We offer ample opportunities for personal development and top-notch training. Our team is a vibrant mix of independent thinkers who are passionate about crafting unforgettable experiences for our guests. If you're seeking a workplace that values integrity, fun, and teamwork, Clays might just be the place for you!

We’ve been named one of the UK’s Best Workplaces 2025 by Great Place To Work UK - an accolade we are proud to have earned in 2024 and 2025. That’s right – we’re all about creating an awesome place to work, with plenty of fun, growth, and top-notch vibes. Here are some things colleagues say about us:

• “You can be yourself here. The company values character and willingness to learn over prior knowledge. They provide all the training you need, and your progress is entirely up to you.”
• “From day one, the collaborative and supportive culture at Clays has been clear. The onboarding process and continuous training show a real commitment to employee development.”
• “Mistakes are stepping stones here, and no one is frowned upon for making them. We learn from each other, which is unique in a workplace.”

CLAYS VALUES

At Clays, our venues are for everyone, and so is our workplace. We believe that to serve our diverse audience, we must first celebrate and nurture diversity within our team. That’s why we’re dedicated to creating an inclusive culture. Different perspectives spark creativity and drive innovation. So, if you're passionate about making a positive impact, we’d love to hear from you!

And of course, we’re looking for someone who embodies our Clays values. That’s why we’ve framed them as key questions that guide everything we do:

• SAFE - Safety first. It’s our responsibility to protect our people, our guests, and our business. We make decisions that create an environment where everyone feels safe, respected, and supported.
• AMAZING EXPERIENCE - Will it deliver an amazing experience? We deliver an amazing experience by going above and beyond what's expected, obsessing over the detail, making thoughtfulness a priority, and ensuring every guest and colleague feels seen, valued, and truly celebrated.
• LASTING - Will it leave a lasting impression? Lasting means creating impact that goes beyond the moment. At Clays, the choices we make must meaningfully contribute to a lasting impression, for our guests, our people, our planet, and our brand.

SUMMARY OF POSITION

What’s the Gig, you ask?

Are you a social media powerhouse who thrives on creativity, innovation, and making an impact? Clays is on an exhilarating journey, expanding across the UK and internationally, and we’re looking for a dynamic Social Media Manager to lead our brand’s voice and presence on a global stage.

This isn’t just another social media job - it’s a chance to be at the forefront of an ambitious, fast-growing brand that’s making waves in new territories. You’ll own our social strategy, craft engaging campaigns that excite and convert, and collaborate with teams across the business to ensure our digital presence matches the energy and innovation of Clays.

You’ll have the freedom to experiment, lead with creativity, and use data-driven insights to continually refine and elevate our content. If you love big ideas, fast-paced environments, and want to play a role in Clays expansion, this is the role for you.

DUTIES & RESPONSIBILITIES

Your role will include but may not be limited to the following responsibilities:

• Develop and implement social media strategy aligned with Clays brand objectives, target audience, and industry trends.
• Plan and deliver the social content calendar, ensuring alignment with wider marketing campaigns, promotions, PR, and industry trends.
• Lead influencer programmes from strategy through to activation, building strong relationships and delivering measurable impact.
• Collaborating with the paid media agency to shape and optimise paid social campaigns.
• Proactively curating user-generated content (UGC) to build brand authenticity and drive customer acquisition.
• Managing and optimising social media budgets to maximise impact.
• Deliver KPIs and report on performance, providing strategic insights to inform future campaigns, adapting strategies to improve performance.
• Collaborating closely with the Head of Marketing and Marketing Manager to contribute to Clays' wider marketing strategy.
• Approve creative content produced by content creators, influencers and designers.
• Represent social media strategy in cross-functional marketing and department meetings.
• Staying on top of the latest social media trends, platform updates, and emerging best practices to ensure Clays remains innovative and engaging online.

SKILLS AND EXPERIENCE

• 3+ years experience in a social media leadership role (hospitality, lifestyle, or entertainment industries desirable).
• Proven ability to develop and implement high-impact campaigns and social strategies.
• Strong understanding of paid media advertising and influencer marketing.
• Experience managing budgets and cross-channel campaigns.
• Creative flair, with the ability to craft compelling visuals, videos, and written content tailored to different platforms.
• Demonstrated confidence and self-assurance in decision-making and communication.
• Strong ability to experiment with new ideas, approaches, and tools to drive innovation.
• Openness to push boundaries and challenge the status quo in pursuit of growth.
• Brings energy, creativity, and a sense of fun to team culture and work environment.
• Experienced in building and maintaining strong relationships with cross-functional teams, fostering collaboration and alignment.
• Excellent communication and leadership skills.

WHAT YOU’LL GET IN RETURN

We value our colleagues greatly and want everyone to feel rewarded.

Our great benefits include:

• Competitive Salary: A base salary of £42,500 depending on experience plus a performance related bonus.
• Holiday: 32 working days’ holiday pro rata each year, including bank holidays, with an increasing allocation up to a maximum of 36 days with length of service.
• Colleague Discounts: Enjoy a generous 50% discount during off-peak periods and 25% during peak periods for you, your friends, and family.
• Paid Breaks: We value your time and ensure you’re compensated for your breaks.
• Health Care Cash Plan: Up to £995 for reclaimable appointments & treatments, and access to a Virtual GP.
• Career Growth: Advance your career with Clayers Academy, our online learning platform, and seize opportunities for growth within our expanding business. Plus, earn globally recognized qualifications funded by Clays.
• Celebration Day: An additional paid day off each year to celebrate something meaningful to you.
• Parental Leave: Market-leading policies with 13 weeks at 100% pay for maternity, adoption, paternity, and partner leave after 12 months of service.
• Employee Assistance: Access a 24/7 support service and up to 8 counselling sessions through our Employee Assistance Programme.
• Volunteer Day: A paid day off annually to give back to your local community
• Birthday Gift: Choose a special gift to celebrate your birthday.
• Pension Scheme: Join our non-contributory pension scheme with a minimum 3% contribution from us and 5% from you.
• Recognition and Incentives: Enjoy team recognition and rewards through our Shooting Stars programme.
• Hospitality Discounts: Access exclusive discounts via Hospitality Rewards.
• Meals Provided: Free meals for colleagues working operational shifts.

Our office adopts a hybrid working approach, offering flexibility while remaining office-first. As this is a social media role, you’ll also need to be adaptable during peak seasons, with occasional evening or event work required.