Public Relations Account Director (B2B Technology, Cybersecurity, Financial Serv

About us

Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves.

At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy.

We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all.

Our people-first culture is driven by four core values:

• Team Empowerment
• Growth Mindset
• Inclusion Always
• Fierce Distinction

We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.

Account Director position

The Account Director position is a unique opportunity to become a leader for an innovative PR agency. As a member of our management team, this individual should be a visionary creative type with 7+ years of experience growing teams and delighting clients. The Account Director will lead 4 to 5 teams, oversee the development of high-level strategy with clients to ensure the team is successful with media strategies. You will also be involved in new business development and operational leadership. As a member of senior management, this individual will serve as a mentor, manager and lead by example for all account teams on client management, quality assurance, staff development and strategic guidance. If you have been waiting to discover a role that allows you to be a catalyst in a thriving, meaningful workplace, then Highwire might be just the place for you.

Key Responsibilities

• Media/Influencer Relations – Strong relationships particularly with business, broadcast and influencer media and ability to direct staff to develop the same; strong grasp and creative use of social media channels to engage and support efforts; ongoing engagement of media for the agency (e.g. blog Q&A, lunch talks, etc.); experience measuring the ROI of communications activities; experience with social media influencer engagement, content campaigns, and media coverage amplification.
• Client Service/Management – Deliver exemplary client service for specified clients; develop and maintain strong working relationships with clients; develop strong knowledge of clients’ business, competitors and industry bodies; identify key messages and audiences and develop strategic plans; deliver projects on time and on budget; understand financials of each account and manage accordingly; proactively communicate with clients; identify opportunities for organic growth; maintain strong media relationships; stay abreast of market trends; own account management to ensure monthly billing accuracy and expense recoupment; lead execution of programs including writing/editing, media relations, social media and crisis work; act as an ambassador for the agency.
• Writing Proficiencies – Generate and edit campaign plans, press materials, backgrounders, biographies, pitches, Q&As and other communications; professional, articulate client communication; develop consistent, creative pitches.
• Agency Operations – Maintain 2 direct reports, assist in goal setting and performance reviews; participate in new business processes; identify and attend networking events; lead by example and mentor staff; support teams and manage up and down; adhere to flexible work policies; contribute to Highwire blog.
• Self Development – Set quarterly goals with leadership; prioritize responsibilities by impact and timelines; drive projects independently; attend networking events; meet deadlines or provide notice if delays.

Requirements

• At least 7 years PR agency experience
• Strong academic record with emphasis on English and/or Business
• Core consumer brand PR experience with some corporate PR and crisis management
• Experience managing reactive and proactive press office and handling inquiries
• Experience measuring ROI of communications activities
• Experience with influencer engagement, content campaigns, and media amplification
• Excellent publicity skills and understanding of media/editorial requirements
• Creativity and innovative thinking; wide network of national and regional media contacts
• Experience delivering impactful PR campaigns from inception to delivery with supporting evidence
• Ability to build relationships internally and externally; strong verbal and written communication
• Strong organizational and time management skills; team player who works well under pressure
• Thrives in an environment of flexibility and change

Highwire Perks

• Competitive salary
• Merit-based bonuses and promotions
• Hybrid work model
• Excellent vacation policy including extended summer and winter breaks
• Empower Hours on Fridays; team can log off by 3pm
• 401K Match
• Medical and dental benefits / FSA
• Paid Parental Leave
• Commuter Benefit
• Home office equipment stipend
• Growth Mindset Stipend of $100 annually for books, exhibitions, etc.
• Technology reimbursement
• Wellness benefit
• Donation Match
• Mentorship
• Monthly recognition programs
• Employee referral bonus
• New business referral bonus
• Quarterly Highwire events
• Dog-friendly work environment
• Supportive environment with opportunities for learning and growth

The duties delineated above will vary depending on the needs of each specific account, and in no way states or implies that these are the only duties to be performed by this employee. This individual will be required to follow any other instructions and to perform any other duties requested by his or her supervisors.

We are actively seeking candidates who possess a genuine passion for tech PR and are excited to expand our team. As we continue to grow, we are proactively building a pipeline of exceptional individuals to connect with for future opportunities.

If you are enthusiastic about the world of tech PR and are eager to embark on a rewarding career in this field, we encourage you to start the conversation by applying today. We value your interest in our agency and look forward to hearing from you.

Apply now and let's explore the possibilities together!

Job Alert

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