SEO Specialist (NY Based) Job at Rapid Home Service Group in Bohemia

Overview

Job Title: In-House SEO & Web Optimization Specialist

Location: Bohemia, NY (On-site, Full-Time)

Company: Gorilla Brands (In-House Agency)

Pay: $60,000 - 85,000, depending on experience

Type: Full-Time

About Us

This position is for Gorilla Brands, our in-house marketing agency that handles all branding, SEO, and advertising across the Rapid Home Services Group portfolio of companies—and for a growing roster of external clients as well. Gorilla Brands specializes in performance marketing for contractors and home service brands, helping them dominate local markets with trackable, ROI-focused campaigns. We are a performance-driven marketing agency focused on turning contractors and home service businesses into local leaders through branding, local SEO, and paid ads. We are looking to bring our SEO firepower in-house with a true professional who can own our search presence and drive serious results.

Who We're Looking For

An experienced, technical SEO expert who can do it all — from on-page and off-page optimization to technical audits and hands-on website edits. You’ll work directly from our Bohemia office alongside our creative, media, and marketing teams. We don’t want someone who needs to hand off changes to a dev team — we want someone who makes the changes themselves. You’ll manage multiple client websites (mostly contractors/home service brands) and will be responsible for site health, keyword growth, local rankings, traffic quality, and conversions.

Key Responsibilities

• Audit and optimize websites for technical SEO (site speed, mobile, crawlability, schema, etc.)
• Perform and implement on-page SEO: title tags, meta descriptions, headers, internal linking, keyword placement, image optimization
• Manage and improve local SEO: Google Business Profiles, citations, maps optimization, and local signals
• Conduct competitor analysis and keyword research to identify growth opportunities
• Work with our content team to guide SEO-driven blog topics, landing pages, and site architecture
• Implement and manage tracking tools like Google Search Console, Google Analytics, and call tracking tools
• Build and manage backlinks through ethical, high-quality strategies
• Monitor and report on rankings, traffic, conversions, and site issues
• Work with dev/design when needed, but able to execute changes directly in WordPress or similar platforms

Requirements

• 3+ years of professional SEO experience
• Proven ability to rank websites locally and organically
• Strong knowledge of technical SEO (core web vitals, schema, sitemaps, redirects, etc.)
• Solid understanding of WordPress and ability to make site changes directly
• Experience with tools like SEMrush, Ahrefs, Screaming Frog, SurferSEO, and Google's tool stack
• Familiarity with call tracking, UTM tagging, and funnel tracking
• Excellent communication skills — able to report progress and insights clearly
• Self-motivated, detail-oriented, and focused on results

Bonus Points For

• Experience with home service/construction/contractor websites
• Basic HTML/CSS or web design experience
• Ability to optimize pages for paid traffic and conversion as well
• Understanding of CRM integration and analytics dashboards

Benefits

What You Get

• Competitive salary based on experience
• Full-time, in-office role in our Bohemia location
• Room to grow and lead the SEO department in-house
• A fast-paced, results-driven environment that actually appreciates great work
• Opportunity to work on real campaigns that generate real revenue and visibility

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Other
• Industries: IT Services and IT Consulting

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