SoFi is hiring: Principal UX Researcher in San Francisco

Principal UX Researcher at SoFi

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Base pay range

$185,600.00/yr - $319,000.00/yr

Overview

SoFi is seeking a Principal Researcher to influence product decisions across the business. SoFi aims to help members achieve financial independence and reach their goals, offering a suite of products including credit score monitoring, banking, investing, credit cards, personal loans, student loans, home loans, and more.

What You'll Do

• Lead research programs that span products and functions, setting direction and aligning teams with senior leadership.
• Build research systems and frameworks that scale across the company, ensuring consistency and clarity.
• Define and drive large, ambiguous initiatives with autonomy, from strategy through execution.
• Apply deep expertise across methods, adapting approaches to solve complex, multi-team problems.
• Create clear, durable deliverables that inform senior leadership decisions and guide multiple product areas.
• Anticipate misalignment, resolve tradeoffs across functions, and help prioritize at the organizational level.
• Represent research in senior forums, connecting user insights to company strategy and investments.
• Mentor and grow researchers, shape hiring, and set quality standards for the discipline.

What You'll Need

• Degree in HCI, Psychology, Sociology, Anthropology, or related field (advanced degree preferred).
• 15+ years of experience in user research, with a strong track record leading at the org or company level.
• Mastery of a broad range of research methods and the ability to design systems that scale.
• Strong skills in scoping, planning, and executing complex initiatives with minimal guidance.
• Exceptional communication and storytelling skills, comfortable influencing senior leadership.
• Experience resolving conflicts and guiding prioritization across multiple teams.
• Demonstrated leadership in mentoring, setting standards, and shaping hiring practices.
• Recognized for driving research quality and advancing the practice within a company or industry.

Compensation And Benefits

The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.

To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page.

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law. The Company hires the best qualified candidate for the job, without regard to protected characteristics. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. New York applicants: Notice of Employee Rights. SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com. Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.

Internal Employees: If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.

Seniority level

• Not Applicable

Employment type

• Full-time

Job function

• Information Technology

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