Experiential Marketing / Events Manager

This range is provided by AMOREPACIFIC. Your actual pay will be based on your skills and experience talk with your recruiter to learn more.

Base pay range

$90,000.00/yr - $110,000.00/yr

Job Summary

LANEIGE US is seeking a highly strategic and creative Experiential Marketing / Events Manager to lead the visioning, development, and execution of disruptive brand experiences that drive consumer love, cultural relevance, and omnichannel growth. This role will own end-to-end experiential programming across tentpole events including consumer & community events, retail activations, and influencer experiencesbringing LANEIGEs world to life across IRL touchpoints. Youll partner cross-functionally with our Marketing, PR, Social, Digital and Education/Retail teams to deliver high-impact moments that build buzz, spark content, and deepen loyalty in a competitive beauty landscape. This role is ideal for a culturally connected events manager with strong executional rigor, brand sensibility, and a passion for creating scroll-stopping experiences.

• Be part of a fast-growing, award-winning global skincare brand rooted in Korean science and creativity
• Lead high-visibility work that directly impacts brand perception and growth
• Work in a collaborative, high-performance team that values innovation and diversity

Principal Accountabilities

• Support Director of PR & Experiential Marketing and wider team in owning the experiential marketing roadmap across Laneige US, including consumer & influencer activations, retail moments, community events, etc.
• Concept and execute culturally relevant, immersive, multi-sensory activations that elevate Laneiges storytelling and deepen consumer engagement.

Drive 360 Campaign Integration:

• Collaborate closely with Marketing, Digital, PR, Creative and Social teams to ensure brand experiences align with broader GTM strategy and drive cross-channel amplification.
• Lead as point person of contact for external partners including creative agencies, producers, and fabricators from briefing through post-event wrap-up. Maintain excellence in delivery, innovation, and budget compliance.

Measure Impact & ROI:

• Define KPIs, analyze post-event performance (e.g., engagement, attendance, earned media, social buzz, sales lift), and synthesize learnings to evolve strategy.

Trend & Insights-Driven Thinking:

• Stay ahead of beauty, pop culture, and retail trends to inform best-in-class experiential ideas and keep Laneige top-of-mind with consumers and creators.

Qualifications & Experience

• Bachelors degree in Marketing, Communications, or related field
• 4-5 years in Experiential Marketing or Brand Activation, with proven success leading large-scale brand moments
• Beauty, fashion, or lifestyle brand experience highly preferred (Sephora experience a major plus)
• Strong relationships with experiential agencies, vendors, and creative producers
• Proficiency in building event briefs, production timelines, and budget tracking documents
• Proven strong project management skills with agility and precision (especially with multiple concurrent projects)
• Familiarity with paid/organic social, influencer, and PR mechanics to maximize experience value
• Able to think strategically while executing tactically in a fast-paced environment; works efficiently in a small, high-visibility team but also thrives working independently
• Deep understanding of Gen Z and millennial consumer behavior and content consumption patterns
• Support events locally in-person (NY) and occasionally travel domestic / international

Core Competencies

• Brand Experience Vision: Able to translate brand essence into physical and digital experiences that delight and convert
• Creative Ideation & Execution: Strong project management skills and creative sensibility with hands-on experience concepting and producing experiential campaigns
• Cross-Functional Collaboration: Proven ability to partner effectively across marketing, sales, retail, and executive leadership
• Cultural Curiosity: Deep pulse on consumer trends, social media culture, and what's next in experiential innovation
• Analytical Rigor: Data-informed with the ability to evaluate performance and optimize for impact
• Ownership: Proactive, accountable, and comfortable leading through ambiguity

Company Benefits

• Medical, Dental, and Vision Insurance
• HSA Employer Contributions and FSA Options
• 401k Participation with company matching
• Discount on all APUS Brands Products
• Paid Maternity Leave
• Short Term and Long Term Disability Insurance
• Paid Time Off: Vacation / Personal days / Sick days
• Company offered Mental Counseling for all employees
• Office-closed holidays and floating holidays
• Company sponsored events

AMOREPACIFIC, US, INC is an equal opportunity and Affirmative Action employer. We actively seek to maintain a diverse workforce, and AMOREPACIFIC US, INC, therefore, recruits qualified applicants regardless of race, color, religion, gender, national origin, age, disability, or Vietnam veteran status.

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