Uber
Marketing Technologist, Tracking Operations
Uber, San Francisco, California, United States, 94199
Overview
Marketing Technologist, Tracking Operations
Join to apply for the
Marketing Technologist, Tracking Operations
role at
Uber . The Tracking Operations pod sits within the Marketing Technology Operations team and is part of the broader Performance Marketing organization. The team focuses on the management of Uber's users marketing landing page experience. We are responsible for ensuring that users are directed to the correct destination using the appropriate linking methods and parameters enabling accurate and meaningful campaign measurement.
The deep technical role owns troubleshooting to ensure flawless user experience via landing pages across platforms and devices. You will be the expert in setting up the best-in-class infrastructure of our linking strategy, building seamless user landing pages across web and app, and applying technical skills with app and web tracking technologies and a strong understanding of business impact through data integration.
The team is highly operational, technical, and analytical, responsible for setting up accurate tracking with a gold-standard advisory mindset. The role requires a proactive, solution-driven mindset, the ability to work in an agile, fast-paced environment, and experience in the mobile marketing technology space including MMPs, SDKs, deeplinking, universal links, app links, attribution, and more. You will collaborate with marketing, engineering, and product teams, as well as external vendors, to identify improvements that enhance tools, processes, quality, and reliability.
What You'll Do
Be the trusted advisor to the marketing teams, guiding them on proper tracking methods and best practices in Deeplinking, Universal Links, App Links, and MMP tracking.
Own technical troubleshooting of the user landing page experience, demonstrating analytical and problem-solving abilities to identify root causes.
Demonstrate an in-depth understanding of MMPs and configure the data sharing pipeline via MMP ETL connectors and postback mechanisms from start to end with high-quality implementation that prevents data pollution and volatility.
Connect multiple data sources to transform tracking technologies into actionable campaign insights using SQL.
Support the development of automation solutions to streamline processes such as link testing, validation, maintenance, and ad partner configuration—leveraging first- and third-party tools and technologies.
Coordinate with vendor partners to ensure Uber's goals are met.
Basic Qualifications
Hands-on, practical experience with app tracking in a marketing context, with a strong emphasis on mobile deeplinking technologies.
In-depth understanding of privacy regulations related to app tracking.
Excellent solution-driven mindset with a can-do attitude; able to approach problems from multiple angles to find the most optimal solution.
Strong organizational skills and attention to detail.
Strong quantitative skills, with practical experience using SQL, Looker, Tableau, or similar tools.
Experience working with Jira or similar ticketing systems.
Strong stakeholder management skills, with the ability to drive consensus and deliver actionable results across highly cross-functional teams.
Preferred Qualifications
3 years of work experience in mobile MarTech or Adtech.
Experience with MMPs such as AppsFlyer, Singular, Adjust, Branch, etc. is a plus.
Experience with a wide range of ad partners and ad campaigns including social channel, programmatic, affiliates, email, influencers is a plus.
Understanding web tracking is a plus.
Excellent communication skills, especially in translating technical concepts for marketers and non-technical stakeholders - and vice versa.
BS in Engineering, Computer Science, Math, Economics, Statistics, Advertising, Marketing or other disciplines with demonstrated technical exposure.
Experience in customer support, service desk, or project management is a plus.
Location, Compensation & Benefits For US locations, you will be eligible to participate in Uber's bonus program, and may be offered an equity award and other types of compensation. You will also be eligible for various benefits. More details can be found at https://www.uber.com/careers/benefits.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries: Internet Marketplace Platforms
Referrals increase your chances of interviewing at Uber by 2x
Get notified about new Marketing Technologist jobs in San Francisco, CA.
#J-18808-Ljbffr
Join to apply for the
Marketing Technologist, Tracking Operations
role at
Uber . The Tracking Operations pod sits within the Marketing Technology Operations team and is part of the broader Performance Marketing organization. The team focuses on the management of Uber's users marketing landing page experience. We are responsible for ensuring that users are directed to the correct destination using the appropriate linking methods and parameters enabling accurate and meaningful campaign measurement.
The deep technical role owns troubleshooting to ensure flawless user experience via landing pages across platforms and devices. You will be the expert in setting up the best-in-class infrastructure of our linking strategy, building seamless user landing pages across web and app, and applying technical skills with app and web tracking technologies and a strong understanding of business impact through data integration.
The team is highly operational, technical, and analytical, responsible for setting up accurate tracking with a gold-standard advisory mindset. The role requires a proactive, solution-driven mindset, the ability to work in an agile, fast-paced environment, and experience in the mobile marketing technology space including MMPs, SDKs, deeplinking, universal links, app links, attribution, and more. You will collaborate with marketing, engineering, and product teams, as well as external vendors, to identify improvements that enhance tools, processes, quality, and reliability.
What You'll Do
Be the trusted advisor to the marketing teams, guiding them on proper tracking methods and best practices in Deeplinking, Universal Links, App Links, and MMP tracking.
Own technical troubleshooting of the user landing page experience, demonstrating analytical and problem-solving abilities to identify root causes.
Demonstrate an in-depth understanding of MMPs and configure the data sharing pipeline via MMP ETL connectors and postback mechanisms from start to end with high-quality implementation that prevents data pollution and volatility.
Connect multiple data sources to transform tracking technologies into actionable campaign insights using SQL.
Support the development of automation solutions to streamline processes such as link testing, validation, maintenance, and ad partner configuration—leveraging first- and third-party tools and technologies.
Coordinate with vendor partners to ensure Uber's goals are met.
Basic Qualifications
Hands-on, practical experience with app tracking in a marketing context, with a strong emphasis on mobile deeplinking technologies.
In-depth understanding of privacy regulations related to app tracking.
Excellent solution-driven mindset with a can-do attitude; able to approach problems from multiple angles to find the most optimal solution.
Strong organizational skills and attention to detail.
Strong quantitative skills, with practical experience using SQL, Looker, Tableau, or similar tools.
Experience working with Jira or similar ticketing systems.
Strong stakeholder management skills, with the ability to drive consensus and deliver actionable results across highly cross-functional teams.
Preferred Qualifications
3 years of work experience in mobile MarTech or Adtech.
Experience with MMPs such as AppsFlyer, Singular, Adjust, Branch, etc. is a plus.
Experience with a wide range of ad partners and ad campaigns including social channel, programmatic, affiliates, email, influencers is a plus.
Understanding web tracking is a plus.
Excellent communication skills, especially in translating technical concepts for marketers and non-technical stakeholders - and vice versa.
BS in Engineering, Computer Science, Math, Economics, Statistics, Advertising, Marketing or other disciplines with demonstrated technical exposure.
Experience in customer support, service desk, or project management is a plus.
Location, Compensation & Benefits For US locations, you will be eligible to participate in Uber's bonus program, and may be offered an equity award and other types of compensation. You will also be eligible for various benefits. More details can be found at https://www.uber.com/careers/benefits.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries: Internet Marketplace Platforms
Referrals increase your chances of interviewing at Uber by 2x
Get notified about new Marketing Technologist jobs in San Francisco, CA.
#J-18808-Ljbffr