Content Manager, Senior

Your Role The Digital Content Publishing team is accountable for the content tools roadmap (Adobe Experience Manager), content publishing, optimizing organic search and site search results, and growing the engagement content strategy using Adobe Target. The Content Manager, Senior will report to the Sr. Manager of the Digital Content Publishing Team. In this role you will work collaboratively with content development partners such as UX, creative services, brand and IT to connect all aspects of content development with the goal of upholding quality & compliance.

Your Knowledge and Experience

Requires a college degree or equivalent experience

Requires at least 5 years of prior relevant experience, including at least 3 years in web content publishing

Requires strong knowledge of marketing principles and practices including product promotion, placement and pricing techniques

Requires detailed knowledge of health plans and insurance products, services and their financial drivers

Requires experience with SEO and web writing

Requires experience with Adobe Experience Manager content authoring

Experience with Adobe Target preferred, but not required

Ability to independently develop, implement and evaluate creative marketing plans

Software skills: Adobe Experience Manager, Workfront, and Jira

Knowledge of and ability to participate with UX/UI and UX Content Design Teams

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