Highwire
Public Relations Account Executive, B2B Tech & Professional Services
Highwire, New Haven, Connecticut, us, 06540
Public Relations Account Executive, B2B Tech & Professional Services
Public Relations Account Executive, B2B Tech & Professional Services at Highwire. About Highwire
Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves. We believe that storytelling fuels transformation. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy. Our people-first culture is driven by four core values: Team Empowerment, Growth Mindset, Inclusion Always, Fierce Distinction. We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact. Role overview
Our ideal Account Executive has 2-3 years of PR experience—perhaps at an agency or at a startup—and is ready to elevate their career. You should have solid relationships with key players, be attuned to social media, and be an exceptional writer. You will join a forward-thinking agency where you can develop leadership skills under the guidance of seasoned pros. Essential Functions
Media/Influencer Relations Strong knowledge of all media and influencers relevant to clients’ business Proactive media engagement and storyline development Strong relationship with regular media and influencer targets Secure coverage for each account according to team goals Client Service/Management Facilitate media briefings across client accounts and provide feedback to clients Own portions of client PR calls Provide counsel on media opportunities and coverage Present quarterly/yearly account progress (as needed) Own key elements of the PR program (analysts, influencers, speaking, content, etc.) Become a go-to resource for client contact Writing Proficiencies Ability to generate press releases and other content that meets client satisfaction with minimal edits Ability to generate and edit award submissions, press releases, fact sheets, backgrounders, biographies, tour reports, briefing books, contributed articles, speaking opportunity abstracts, pitches, Q&As, company memorandum and general team correspondence; also responsible for their production and assembly Professional, articulate and timely client communication Development of consistent, creative, successful pitches Agency Operations Mentor junior staff, assist in development of goals for reports, deliver annual reviews and quarterly check-ins Participation in new business process including proactively identifying new targets, research and presenting at pitch Identify, attend and encourage others to attend networking events Maintain a respectful, enthusiastic, and professional attitude towards coworkers, clients, and outside colleagues; lead by example Support teams and manage up and down Responsible use of flexible work policies Uses Highwire social channels; writes for Highwire blog Mentor junior staff to elevate development Self Development Proactively set up quarterly goals with principal; track against goals and demonstrate growth Effectively prioritize responsibilities based on impact, timelines, workflow and client goals Drive projects forward independently and ensure follow-through Identify areas for self-improvement and bring suggestions and solutions to management Consistently hit deadlines or give notice if you won’t Attends regular networking events Highwire Perks
Competitive salary Merit-based bonuses and promotions Hybrid work model to suit your schedule and lifestyle Excellent vacation policy including extended break for summer and winter holiday Participate in Empower Hours on Fridays; team can log off by 3pm 401K Match Medical and dental benefits/FSA Paid Parental Leave Home office equipment stipend Commuter Benefit Growth Mindset Stipend of $100 annually for books, exhibitions, etc Technology reimbursement Wellness benefit Donation Match Mentorship Monthly recognition programs Employee referral bonus New business referral bonus Quarterly Highwire fun events Dog-friendly work environment Job details
Location: Shelton, CT Salary: $95,000 - $115,000 Employment type: Full-time Seniority level
Not Applicable
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Public Relations Account Executive, B2B Tech & Professional Services at Highwire. About Highwire
Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves. We believe that storytelling fuels transformation. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy. Our people-first culture is driven by four core values: Team Empowerment, Growth Mindset, Inclusion Always, Fierce Distinction. We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact. Role overview
Our ideal Account Executive has 2-3 years of PR experience—perhaps at an agency or at a startup—and is ready to elevate their career. You should have solid relationships with key players, be attuned to social media, and be an exceptional writer. You will join a forward-thinking agency where you can develop leadership skills under the guidance of seasoned pros. Essential Functions
Media/Influencer Relations Strong knowledge of all media and influencers relevant to clients’ business Proactive media engagement and storyline development Strong relationship with regular media and influencer targets Secure coverage for each account according to team goals Client Service/Management Facilitate media briefings across client accounts and provide feedback to clients Own portions of client PR calls Provide counsel on media opportunities and coverage Present quarterly/yearly account progress (as needed) Own key elements of the PR program (analysts, influencers, speaking, content, etc.) Become a go-to resource for client contact Writing Proficiencies Ability to generate press releases and other content that meets client satisfaction with minimal edits Ability to generate and edit award submissions, press releases, fact sheets, backgrounders, biographies, tour reports, briefing books, contributed articles, speaking opportunity abstracts, pitches, Q&As, company memorandum and general team correspondence; also responsible for their production and assembly Professional, articulate and timely client communication Development of consistent, creative, successful pitches Agency Operations Mentor junior staff, assist in development of goals for reports, deliver annual reviews and quarterly check-ins Participation in new business process including proactively identifying new targets, research and presenting at pitch Identify, attend and encourage others to attend networking events Maintain a respectful, enthusiastic, and professional attitude towards coworkers, clients, and outside colleagues; lead by example Support teams and manage up and down Responsible use of flexible work policies Uses Highwire social channels; writes for Highwire blog Mentor junior staff to elevate development Self Development Proactively set up quarterly goals with principal; track against goals and demonstrate growth Effectively prioritize responsibilities based on impact, timelines, workflow and client goals Drive projects forward independently and ensure follow-through Identify areas for self-improvement and bring suggestions and solutions to management Consistently hit deadlines or give notice if you won’t Attends regular networking events Highwire Perks
Competitive salary Merit-based bonuses and promotions Hybrid work model to suit your schedule and lifestyle Excellent vacation policy including extended break for summer and winter holiday Participate in Empower Hours on Fridays; team can log off by 3pm 401K Match Medical and dental benefits/FSA Paid Parental Leave Home office equipment stipend Commuter Benefit Growth Mindset Stipend of $100 annually for books, exhibitions, etc Technology reimbursement Wellness benefit Donation Match Mentorship Monthly recognition programs Employee referral bonus New business referral bonus Quarterly Highwire fun events Dog-friendly work environment Job details
Location: Shelton, CT Salary: $95,000 - $115,000 Employment type: Full-time Seniority level
Not Applicable
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