Dallas Theological Seminary
Overview
Dallas Theological Seminary is seeking a creative and organized
Social Media Coordinator
to support the execution of our social media strategy across platforms. This role reports to the Director of Marketing and Brand Strategy and is responsible for planning, managing, and executing social media content and campaigns that align with institutional goals, support departmental priorities, and promote brand consistency. The ideal candidate is passionate about social media, attentive to trends, collaborative by nature, and driven to expand engagement across key audiences.
Responsibilities
Collaborate with the Director of Marketing and Brand Strategy to align social media efforts with DTS’s overarching marketing strategy and organizational goals
Monitor social media trends, platform updates, and emerging best practices to inform content planning and platform decisions
Review internal requests for posts and collaborations to ensure alignment with brand guidelines, strategy, and target audience
Create and maintain an integrated social media calendar for all DTS accounts, in coordination with relevant departments
Develop, schedule, and publish engaging content (organic and paid) across platforms such as Instagram, Facebook, LinkedIn, YouTube, and TikTok
Bring fresh ideas, creative approaches, and new formats to DTS’s social presence to engage prospective students, alumni, donors, and ministry partners
Work closely with internal designers, copywriters, and media producers to ensure cohesive and on-brand visual and written content
Utilize tools like Canva and Adobe Creative Suite to assist with quick-turn content creation as needed
Attend select campus events to capture real-time content (photos, videos, quotes) for use in social media stories, posts, and reels
Serve as a point of contact for departments during live event coverage, coordinating day-of posting or media capture as needed
Maintain a repository of past content for future reuse and ensure timely rotation of themes and visuals
Serve as project manager for social media components of larger marketing campaigns, including scheduling, coordination, and internal deadlines
Collaborate with the Director of Marketing and Brand Strategy to plan, execute, and optimize paid social media campaigns, including platform selection and audience targeting
Monitor analytics and engagement using tools such as Sprout Social to evaluate content performance
Generate reports and provide actionable insights to improve effectiveness, reach, and impact of social media efforts
Help monitor DTS social accounts for comments, questions, and engagement opportunities, escalating or responding in alignment with brand voice and policy
Required Skills And Abilities
Expertise in social media marketing strategies
Proficiency in marketing tools and platforms
Represent DTS at conferences, community events, and networking functions
Stay updated on higher education social media trends and best practices
Collaborate with cross-functional teams to ensure a unifies brand message
Strong understanding of platform-specific strategies for Instagram, Facebook, LinkedIn, and YouTube
Experience with social media scheduling and analytics tools (e.g., Sprout Social)
Proficiency in and/or willingness to learn digital tools such as: Adobe Creative Suite, Canva, Asana or other project management software, and AI tools for content generation or optimization
Excellent writing, editing, and visual communication skills
Creative thinker with strong project management and time management skills
Highly collaborative with a proactive, solutions-oriented mindset
Passion for biblical education, ministry preparation, and solid personal relationship with Jesus Christ
Education And Experience
Bachelor's degree in marketing, communications, digital media, or a related field preferred
2-4 years of experience managing social media for an organization or brand; higher education or nonprofit experience a plus
Physical Requirements
Prolonged periods of sitting at a desk and working on a computer
Must be able to lift up to 25lbs. at a time
Seniority level
Entry level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Higher Education
#J-18808-Ljbffr
Social Media Coordinator
to support the execution of our social media strategy across platforms. This role reports to the Director of Marketing and Brand Strategy and is responsible for planning, managing, and executing social media content and campaigns that align with institutional goals, support departmental priorities, and promote brand consistency. The ideal candidate is passionate about social media, attentive to trends, collaborative by nature, and driven to expand engagement across key audiences.
Responsibilities
Collaborate with the Director of Marketing and Brand Strategy to align social media efforts with DTS’s overarching marketing strategy and organizational goals
Monitor social media trends, platform updates, and emerging best practices to inform content planning and platform decisions
Review internal requests for posts and collaborations to ensure alignment with brand guidelines, strategy, and target audience
Create and maintain an integrated social media calendar for all DTS accounts, in coordination with relevant departments
Develop, schedule, and publish engaging content (organic and paid) across platforms such as Instagram, Facebook, LinkedIn, YouTube, and TikTok
Bring fresh ideas, creative approaches, and new formats to DTS’s social presence to engage prospective students, alumni, donors, and ministry partners
Work closely with internal designers, copywriters, and media producers to ensure cohesive and on-brand visual and written content
Utilize tools like Canva and Adobe Creative Suite to assist with quick-turn content creation as needed
Attend select campus events to capture real-time content (photos, videos, quotes) for use in social media stories, posts, and reels
Serve as a point of contact for departments during live event coverage, coordinating day-of posting or media capture as needed
Maintain a repository of past content for future reuse and ensure timely rotation of themes and visuals
Serve as project manager for social media components of larger marketing campaigns, including scheduling, coordination, and internal deadlines
Collaborate with the Director of Marketing and Brand Strategy to plan, execute, and optimize paid social media campaigns, including platform selection and audience targeting
Monitor analytics and engagement using tools such as Sprout Social to evaluate content performance
Generate reports and provide actionable insights to improve effectiveness, reach, and impact of social media efforts
Help monitor DTS social accounts for comments, questions, and engagement opportunities, escalating or responding in alignment with brand voice and policy
Required Skills And Abilities
Expertise in social media marketing strategies
Proficiency in marketing tools and platforms
Represent DTS at conferences, community events, and networking functions
Stay updated on higher education social media trends and best practices
Collaborate with cross-functional teams to ensure a unifies brand message
Strong understanding of platform-specific strategies for Instagram, Facebook, LinkedIn, and YouTube
Experience with social media scheduling and analytics tools (e.g., Sprout Social)
Proficiency in and/or willingness to learn digital tools such as: Adobe Creative Suite, Canva, Asana or other project management software, and AI tools for content generation or optimization
Excellent writing, editing, and visual communication skills
Creative thinker with strong project management and time management skills
Highly collaborative with a proactive, solutions-oriented mindset
Passion for biblical education, ministry preparation, and solid personal relationship with Jesus Christ
Education And Experience
Bachelor's degree in marketing, communications, digital media, or a related field preferred
2-4 years of experience managing social media for an organization or brand; higher education or nonprofit experience a plus
Physical Requirements
Prolonged periods of sitting at a desk and working on a computer
Must be able to lift up to 25lbs. at a time
Seniority level
Entry level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Higher Education
#J-18808-Ljbffr