Poggio Labs, Inc.
Overview
Purpose-built for revenue organizations, Poggio delivers deep AI-powered account intelligence to arm the entire GTM—people + systems + AI agents—with tailored points of view (POVs) to show up smarter than competitors and win. Poggio intelligence helps enterprise revenue leaders prioritize best fit accounts, scale sales excellence to every seller, and accelerate growth—all while powering their path to the AI-native enterprise. Poggio POVs are fully extensible through bi-directional integrations with CRM solutions, data warehouses, and other systems to serve as the trusted authority for an always-current, always-relevant view of every customer. Poggio is at the forefront of the AI revolution, developing our product alongside the best enterprise sales teams on the planet, with support from Accel Partners and Spark Capital. We are driving real and measurable ROI to leading revenue organizations today, and we need your help in bringing the value of Poggio to more GTM teams around the world. Our team is remote first, with opportunities for occasional in-person collaboration. We have a slight preference for SF / SEA / NYC, but we are flexible on location—our top priority is finding the perfect fit. We are looking for an AI-native, experienced, and ambitious marketing lead to help us scale our GTM engine and drive growth across marketing functions. This role focuses on high leverage projects that span demand generation, digital marketing, content, thought leadership, product marketing, customer marketing, events, and more. The ideal candidate is a marketing generalist with experience in both setting strategy and executing, who indexes high for demand generation and growth marketing. We are open to multiple levels of experience for this role, though targeting individuals with 8+ years of experience in marketing. More than anything, we’re looking for people who are a great fit for Poggio. Responsibilities
Develop and scale GTM strategy across demand generation, digital marketing, content, thought leadership, product marketing, customer marketing, events, and more. Partner closely with product, marketing, sales, and company leadership to execute a winning GTM motion. Explore, champion, and apply emerging techniques across marketing, GTM, and generative AI to amplify impact. Wear a lot of hats—involved in a variety of functions and projects across marketing, sales, and GTM. Demand gen: Plan and execute marketing campaigns to generate qualified pipeline, drive trials, optimize lead nurturing, and accelerate deal velocity to closed/won. Digital marketing: Own website optimization and conversion, manage SEO/SEM strategy, and execute targeted digital advertising across channels including LinkedIn, podcasts, and industry newsletters. Content & thought leadership: Create and promote blogs, white papers, research reports, and guides; manage monthly customer newsletter. Product marketing: Lead product launches with cross-functional teams, conduct competitive analysis to inform positioning, and manage analyst relations to build category awareness. Customer marketing: Build out customer success library including case studies, video testimonials, and sales enablement materials. Contribute to building a scalable, AI-native marketing function that supports growth goals. Qualifications
Customer-first orientation, strategic and analytical thinking, creative problem solving, data-driven decision making, and strong cross-functional collaboration. Track record of scaling early-stage B2B SaaS companies to build brand awareness and achieve significant ARR milestones. Expert level proficiency in modern marketing channels and tools across demand/lead gen, web, digital, SEO/SEM, content, field marketing and events, product marketing, marketing ops, and more. Deep understanding of enterprise sales cycles and how to create and execute marketing programs that engage ICPs and accelerate deal velocity to closed/won. Hands-on experience with marketing automation platforms and leveraging generative AI to drive marketing operations and efficiencies at scale. Working knowledge of AI/ML tech and the ability to communicate complex technical concepts to enterprise revenue, RevOps, and sales enablement leaders. Exhibit a strong desire to win as a team; be extremely curious, open-minded, and action oriented with regards to optimizing growth through experimentation. Partner with product, marketing, sales, and leadership to execute a winning GTM motion. Willingness to explore emerging techniques across marketing, GTM, and AI to amplify impact. Ability to wear multiple hats and contribute across marketing, sales, and GTM. 8+ years of marketing experience preferred; open to multiple levels of experience depending on fit. Build out customer success library including case studies, video testimonials, and sales enablement materials. Unlimited, Flexible PTO Remote-first with option to work in co-working spaces or our SF HQ Biannual off-sites to work together as a team 401k plan with employer matching Annual wellness stipend: $1200 per year for wellness-related expenses Compensation
Competitive salary and equity according to leveling assessment, calibrated to Tier-1 U.S. market data. Our Interview Process
Application (You are here): Our talent team will review your application to see how your skills and experience align with our needs. Recruiter Meeting (30 min video call): Explore motivations to join our team, suitability, and answer initial questions. Intro Call (45 min video call): Meet the hiring manager to discuss the company, GTM team, role, core skills, and questions. Cross-functional Interview (45 min video call): Discuss past experience supporting GTM teams with someone outside marketing. Marketing Skills Interview (60 min video call): Present high-level marketing recommendations and execution plans (details provided in a pre-interview prompt). Senior Leadership Meeting (45 min video call): Final assessment with co-founders and opportunity to ask questions about Poggio’s vision and trajectory.
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Purpose-built for revenue organizations, Poggio delivers deep AI-powered account intelligence to arm the entire GTM—people + systems + AI agents—with tailored points of view (POVs) to show up smarter than competitors and win. Poggio intelligence helps enterprise revenue leaders prioritize best fit accounts, scale sales excellence to every seller, and accelerate growth—all while powering their path to the AI-native enterprise. Poggio POVs are fully extensible through bi-directional integrations with CRM solutions, data warehouses, and other systems to serve as the trusted authority for an always-current, always-relevant view of every customer. Poggio is at the forefront of the AI revolution, developing our product alongside the best enterprise sales teams on the planet, with support from Accel Partners and Spark Capital. We are driving real and measurable ROI to leading revenue organizations today, and we need your help in bringing the value of Poggio to more GTM teams around the world. Our team is remote first, with opportunities for occasional in-person collaboration. We have a slight preference for SF / SEA / NYC, but we are flexible on location—our top priority is finding the perfect fit. We are looking for an AI-native, experienced, and ambitious marketing lead to help us scale our GTM engine and drive growth across marketing functions. This role focuses on high leverage projects that span demand generation, digital marketing, content, thought leadership, product marketing, customer marketing, events, and more. The ideal candidate is a marketing generalist with experience in both setting strategy and executing, who indexes high for demand generation and growth marketing. We are open to multiple levels of experience for this role, though targeting individuals with 8+ years of experience in marketing. More than anything, we’re looking for people who are a great fit for Poggio. Responsibilities
Develop and scale GTM strategy across demand generation, digital marketing, content, thought leadership, product marketing, customer marketing, events, and more. Partner closely with product, marketing, sales, and company leadership to execute a winning GTM motion. Explore, champion, and apply emerging techniques across marketing, GTM, and generative AI to amplify impact. Wear a lot of hats—involved in a variety of functions and projects across marketing, sales, and GTM. Demand gen: Plan and execute marketing campaigns to generate qualified pipeline, drive trials, optimize lead nurturing, and accelerate deal velocity to closed/won. Digital marketing: Own website optimization and conversion, manage SEO/SEM strategy, and execute targeted digital advertising across channels including LinkedIn, podcasts, and industry newsletters. Content & thought leadership: Create and promote blogs, white papers, research reports, and guides; manage monthly customer newsletter. Product marketing: Lead product launches with cross-functional teams, conduct competitive analysis to inform positioning, and manage analyst relations to build category awareness. Customer marketing: Build out customer success library including case studies, video testimonials, and sales enablement materials. Contribute to building a scalable, AI-native marketing function that supports growth goals. Qualifications
Customer-first orientation, strategic and analytical thinking, creative problem solving, data-driven decision making, and strong cross-functional collaboration. Track record of scaling early-stage B2B SaaS companies to build brand awareness and achieve significant ARR milestones. Expert level proficiency in modern marketing channels and tools across demand/lead gen, web, digital, SEO/SEM, content, field marketing and events, product marketing, marketing ops, and more. Deep understanding of enterprise sales cycles and how to create and execute marketing programs that engage ICPs and accelerate deal velocity to closed/won. Hands-on experience with marketing automation platforms and leveraging generative AI to drive marketing operations and efficiencies at scale. Working knowledge of AI/ML tech and the ability to communicate complex technical concepts to enterprise revenue, RevOps, and sales enablement leaders. Exhibit a strong desire to win as a team; be extremely curious, open-minded, and action oriented with regards to optimizing growth through experimentation. Partner with product, marketing, sales, and leadership to execute a winning GTM motion. Willingness to explore emerging techniques across marketing, GTM, and AI to amplify impact. Ability to wear multiple hats and contribute across marketing, sales, and GTM. 8+ years of marketing experience preferred; open to multiple levels of experience depending on fit. Build out customer success library including case studies, video testimonials, and sales enablement materials. Unlimited, Flexible PTO Remote-first with option to work in co-working spaces or our SF HQ Biannual off-sites to work together as a team 401k plan with employer matching Annual wellness stipend: $1200 per year for wellness-related expenses Compensation
Competitive salary and equity according to leveling assessment, calibrated to Tier-1 U.S. market data. Our Interview Process
Application (You are here): Our talent team will review your application to see how your skills and experience align with our needs. Recruiter Meeting (30 min video call): Explore motivations to join our team, suitability, and answer initial questions. Intro Call (45 min video call): Meet the hiring manager to discuss the company, GTM team, role, core skills, and questions. Cross-functional Interview (45 min video call): Discuss past experience supporting GTM teams with someone outside marketing. Marketing Skills Interview (60 min video call): Present high-level marketing recommendations and execution plans (details provided in a pre-interview prompt). Senior Leadership Meeting (45 min video call): Final assessment with co-founders and opportunity to ask questions about Poggio’s vision and trajectory.
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