Boston University
ASSISTANT DIRECTOR MARKETING COMMUNICATIONS School of Social Work Administration
Boston University, New York, New York, us, 10261
Overview
Boston University School of Social Work (BUSSW) is seeking a tech-savvy, creative Assistant Director of Marketing & Communications to lead and execute integrated marketing strategies that support the schools goals in enrollment, reputation-building, and community engagement. This full-time hybrid role is based on BU's Boston campus and reports to the Assistant Dean of Marketing, Communications & Strategic Initiatives. The role partners across BUSSW and central university departments to amplify the schools visibility, strengthen its brand, and attract prospective students. A key focus is leading multi-platform digital campaigns that drive enrollment and position BUSSW as a leader in social justice, education, advocacy & research. The role requires initiative, creativity, and a data-informed approach, along with the ability to work proactively with internal and external stakeholders.
Responsibilities
Develop and execute integrated marketing strategies to support enrollment, reputation-building, and community engagement.
Lead multi-platform digital campaigns and content creation to position BUSSW as a leader in social justice, education, advocacy, and research.
Collaborate with the Assistant Dean of Marketing and across BUSSW and central university departments to amplify visibility and strengthen the brand.
Raise the schools profile and increase engagement among donors, academic peers, alumni, policymakers, and prospective students.
Oversee projects independently and as part of cross-functional teams, with strong emphasis on project management and timely delivery.
Qualifications
Bachelors degree in communications, marketing, or related field, with a minimum of five years of related work experience.
Proven success as a digital marketer using social media and digital advertising platforms to drive demand generation.
Proficiency in Microsoft Office Suite, WordPress, HTML, and MailChimp (or similar email marketing platform).
Excellent verbal and written communications skills, including the ability to write, edit, and produce compelling print and web content.
Experience creating multimedia campaigns and using Sprinklr or a similar social media management platform.
Demonstrated knowledge of SEO, CRM operations, and Google Analytics, and ability to analyze data and trends.
Strong project management skills and experience managing the work of others; photography and videography editing skills; hands-on graphic design experience using Adobe Creative Cloud (InDesign, Photoshop, Illustrator) or Canva.
Ability to initiate and manage projects independently, as well as work on a cross-functional team.
Strong presentation and relationship-management skills; demonstrated ability to work effectively with clients; excellent attention to detail.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, natural or protective hairstyle, religion, sex, age, national origin, physical or mental disability, sexual orientation, gender identity, genetic information, military service, pregnancy or pregnancy-related condition, or because of marital, parental, or veteran status. We are a VEVRAA Federal Contractor.
Application To receive full consideration, applicants should submit a resume, cover letter, and samples of related work.
Work Format Work Format: Full-time, Hybrid
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Responsibilities
Develop and execute integrated marketing strategies to support enrollment, reputation-building, and community engagement.
Lead multi-platform digital campaigns and content creation to position BUSSW as a leader in social justice, education, advocacy, and research.
Collaborate with the Assistant Dean of Marketing and across BUSSW and central university departments to amplify visibility and strengthen the brand.
Raise the schools profile and increase engagement among donors, academic peers, alumni, policymakers, and prospective students.
Oversee projects independently and as part of cross-functional teams, with strong emphasis on project management and timely delivery.
Qualifications
Bachelors degree in communications, marketing, or related field, with a minimum of five years of related work experience.
Proven success as a digital marketer using social media and digital advertising platforms to drive demand generation.
Proficiency in Microsoft Office Suite, WordPress, HTML, and MailChimp (or similar email marketing platform).
Excellent verbal and written communications skills, including the ability to write, edit, and produce compelling print and web content.
Experience creating multimedia campaigns and using Sprinklr or a similar social media management platform.
Demonstrated knowledge of SEO, CRM operations, and Google Analytics, and ability to analyze data and trends.
Strong project management skills and experience managing the work of others; photography and videography editing skills; hands-on graphic design experience using Adobe Creative Cloud (InDesign, Photoshop, Illustrator) or Canva.
Ability to initiate and manage projects independently, as well as work on a cross-functional team.
Strong presentation and relationship-management skills; demonstrated ability to work effectively with clients; excellent attention to detail.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, natural or protective hairstyle, religion, sex, age, national origin, physical or mental disability, sexual orientation, gender identity, genetic information, military service, pregnancy or pregnancy-related condition, or because of marital, parental, or veteran status. We are a VEVRAA Federal Contractor.
Application To receive full consideration, applicants should submit a resume, cover letter, and samples of related work.
Work Format Work Format: Full-time, Hybrid
#J-18808-Ljbffr