Mediabistro
Vice President, Growth, Product Marketing & Enablement
Mediabistro, Boise, Idaho, United States, 83708
Overview
Vice President, Product Marketing & Enablement Evolent partners with health plans and providers to achieve better outcomes for people with the most complex and costly health conditions. Working across specialties and primary care, we seek to connect the pieces of fragmented health care system and ensure people get the same level of care and compassion we would want for our loved ones. Evolent employees enjoy work / life balance, the flexibility to suit their work to their lives, and the autonomy they need to get things done. We believe that people do their best work when they9re supported to live their best lives, and when they feel welcome to bring their whole selves to work. That9s one reason why diversity and inclusion are core to our business. Join Evolent for the mission. Stay for the culture.
Role overview
— The VP, Product Marketing & Enablement will lead strategic infrastructure to support the growth organization in driving revenue for Evolent.
What You9ll Be Doing Product Marketing
Develop best-in-class collateral, tools, and product marketing materials to drive differentiation and advance at each stage in the sales journey.
Collaborate with internal teams to align growth capabilities with needs.
Monitor industry trends and competitive landscape to refine messaging and product enhancements.
Enablement
Identify and implement improvements to sales processes and tools.
Oversee the management and optimization of Salesforce CRM to drive forecasting and trend reporting insights.
Build and maintain database and processes to respond to RFI / RFPs. Shepard pursuits through internal processes.
About the Role
— The Vice President, Product Marketing & Enablement will report to the Chief Strategy and Growth Officer. This individual will be responsible for helping to design and build infrastructure to support Evolent's growth path, including new partnerships and cross-selling. This person must exude an energetic, strong executive presence and have a mission-driven mentality to succeed in this role.
Responsibilities
Build scaled infrastructure to support new logo sales and current partnership expansions at national and regional payers, with accountability to Evolent leadership for top-line bookings.
Organize a sales enablement portfolio, including product marketing collateral, tools, training materials, and processes to ensure the in-market team is differentiated through content knowledge and proficiency.
Optimize infrastructure and collateral to support the end-to-end customer acquisition process, from pitch to opportunity sizing, pricing, diligence, partner development, and contracting.
Refine product messaging and positioning to ensure strong product-market fit; channel customer feedback, buying behavior, and market trends to inform marketing, product, and operational counterparts.
Drive customer and market segmentation insights through research and analysis; develop strategies to tailor messaging and product capabilities to increase value and differentiation.
Train the in-market team on messaging and competitive intelligence.
Collaborate with internal teams, including other Growth leaders, product development, and operations, to understand core business, industry trends, competitive landscape, and customer needs.
Oversee the optimization of Salesforce to drive KPI insights, trend analysis, and forecasting; ensure disciplined RFI / RFP responses.
Provide leadership and mentorship to the Growth Enablement and Operations team, fostering a high-performance culture.
Qualifications
Desired Skill Set
Advanced degree (e.g., MBA) or equivalent relevant experience.
10+ years of experience in product marketing and related sales operations functions, preferably in healthcare payer / provider services companies.
Proven track record of development and execution of marketing strategies.
Excellent communication and interpersonal skills, adept at navigating senior-level stakeholder discussions.
Experience building and developing team members.
Knowledge of the managed care and oncology market trends (both payers and risk-bearing organizations).
Passion for healthcare and alignment with value-based care.
Strong familiarity with risk-based contracting.
Thrives in an entrepreneurial, fast-paced environment with a collaborative and innovation-driven culture.
Travel & Technical Requirements
Travel willingness: twice a month for meetings, site visits, and partnership engagements.
Technical requirements: high-speed internet over 10 Mbps; for call center employees, ability to connect directly to home internet router. Requirements subject to change with office reopenings.
Compensation & Equal Opportunity Evolent is an equal opportunity employer and considers all qualified applicants equally without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status. The expected base salary/wage range is $190,000–$210,000. This position is eligible for a bonus component based on predefined performance factors. Comprehensive benefits are offered as part of our total compensation package. All compensation determinations are based on the skills and experience required and may vary above or below the stated amounts.
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Vice President, Product Marketing & Enablement Evolent partners with health plans and providers to achieve better outcomes for people with the most complex and costly health conditions. Working across specialties and primary care, we seek to connect the pieces of fragmented health care system and ensure people get the same level of care and compassion we would want for our loved ones. Evolent employees enjoy work / life balance, the flexibility to suit their work to their lives, and the autonomy they need to get things done. We believe that people do their best work when they9re supported to live their best lives, and when they feel welcome to bring their whole selves to work. That9s one reason why diversity and inclusion are core to our business. Join Evolent for the mission. Stay for the culture.
Role overview
— The VP, Product Marketing & Enablement will lead strategic infrastructure to support the growth organization in driving revenue for Evolent.
What You9ll Be Doing Product Marketing
Develop best-in-class collateral, tools, and product marketing materials to drive differentiation and advance at each stage in the sales journey.
Collaborate with internal teams to align growth capabilities with needs.
Monitor industry trends and competitive landscape to refine messaging and product enhancements.
Enablement
Identify and implement improvements to sales processes and tools.
Oversee the management and optimization of Salesforce CRM to drive forecasting and trend reporting insights.
Build and maintain database and processes to respond to RFI / RFPs. Shepard pursuits through internal processes.
About the Role
— The Vice President, Product Marketing & Enablement will report to the Chief Strategy and Growth Officer. This individual will be responsible for helping to design and build infrastructure to support Evolent's growth path, including new partnerships and cross-selling. This person must exude an energetic, strong executive presence and have a mission-driven mentality to succeed in this role.
Responsibilities
Build scaled infrastructure to support new logo sales and current partnership expansions at national and regional payers, with accountability to Evolent leadership for top-line bookings.
Organize a sales enablement portfolio, including product marketing collateral, tools, training materials, and processes to ensure the in-market team is differentiated through content knowledge and proficiency.
Optimize infrastructure and collateral to support the end-to-end customer acquisition process, from pitch to opportunity sizing, pricing, diligence, partner development, and contracting.
Refine product messaging and positioning to ensure strong product-market fit; channel customer feedback, buying behavior, and market trends to inform marketing, product, and operational counterparts.
Drive customer and market segmentation insights through research and analysis; develop strategies to tailor messaging and product capabilities to increase value and differentiation.
Train the in-market team on messaging and competitive intelligence.
Collaborate with internal teams, including other Growth leaders, product development, and operations, to understand core business, industry trends, competitive landscape, and customer needs.
Oversee the optimization of Salesforce to drive KPI insights, trend analysis, and forecasting; ensure disciplined RFI / RFP responses.
Provide leadership and mentorship to the Growth Enablement and Operations team, fostering a high-performance culture.
Qualifications
Desired Skill Set
Advanced degree (e.g., MBA) or equivalent relevant experience.
10+ years of experience in product marketing and related sales operations functions, preferably in healthcare payer / provider services companies.
Proven track record of development and execution of marketing strategies.
Excellent communication and interpersonal skills, adept at navigating senior-level stakeholder discussions.
Experience building and developing team members.
Knowledge of the managed care and oncology market trends (both payers and risk-bearing organizations).
Passion for healthcare and alignment with value-based care.
Strong familiarity with risk-based contracting.
Thrives in an entrepreneurial, fast-paced environment with a collaborative and innovation-driven culture.
Travel & Technical Requirements
Travel willingness: twice a month for meetings, site visits, and partnership engagements.
Technical requirements: high-speed internet over 10 Mbps; for call center employees, ability to connect directly to home internet router. Requirements subject to change with office reopenings.
Compensation & Equal Opportunity Evolent is an equal opportunity employer and considers all qualified applicants equally without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status. The expected base salary/wage range is $190,000–$210,000. This position is eligible for a bonus component based on predefined performance factors. Comprehensive benefits are offered as part of our total compensation package. All compensation determinations are based on the skills and experience required and may vary above or below the stated amounts.
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